First thing’s first: What is a Google penalty and how concerned do you need to be? Google penalties are served when a website (or parts of it) violate webmaster guidelines – a set of marketing rules ...
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Complete List of Google Penalties and How to Recover
What Is Performance Marketing and Why It’s Important
Have you launched a digital advertising campaign in which you paid only when results were delivered? These results could have been in the form of clicks, leads or sales. If you said yes, chances are ...
Why Duplicate Content Isn’t a Negative Ranking Factor
Ask any marketer: Content marketing is one of the most effective ways to grow your audience online. Sharing quality content consistently is a critical component of an effective search engine ...
How the iOS 14 Update Will Impact Your Social Media Marketing
Apple is making a bold move to limit targeted advertising through its app tracking transparency feature. With the latest iOS 14 update, users can decide if an app will be allowed to track their ...
How To Increase Your YouTube Watch Time
As digital marketing has evolved, video has quickly become the go-to content format for people researching products or services before buying them. Videos educate, entertain and engage, eventually ...
What Is Conversational Marketing and Why It Helps You Sell More
Have you ever had an interactive experience with a company or business? Chances are you experienced conversational marketing. It’s a method of engaging customers in a personalized, two-way ...
How To Create an ADA Compliant Website
Is your website compliant with the Americans with Disabilities Act (ADA)? If you said “no” or “not sure,” it’s time to consider the risks and take action. By building a website, businesses can ...
How Much Do YouTube Ads Cost?
YouTube has become an integral part of many shoppers’ buying process. From product reviews and tutorials to shopping haul and unboxing videos, 68 percent of YouTube users check the platform for ...
How To Use Sensory Marketing To Boost Brand Appeal
Today, there are dozens of theories about how best to appeal to customers. One popular method is sensory branding. Sensory marketing, also known as sensory advertising, is a way to appeal to all ...