Proven Digital Marketing Strategies for Franchise Success
Convey a unified brand message and drive consistent leads across locations with growth-focused franchise digital marketing services.
With an integrated, multi-channel approach, Thrive Internet Marketing Agency ensures the enterprise marketing plan seamlessly aligns with individual franchisees across locations, launching a robust, optimized campaign poised for success at all levels.
Partner with Thrive today to get a holistic, full-service approach to all your franchise internet marketing needs.
Why Franchise Digital Marketing?
Marketing your offerings in a single location is one thing, but effectively promoting them across multiple franchises is a different beast altogether.
Franchise digital marketing services offer a coordinated approach to promote your brand’s offerings across multiple channels. Tailor campaigns based on audience and location for a cohesive brand voice that resonates with each target demographic.
With Thrive as your franchise digital marketing company, you save yourself the trouble of creating, monitoring and measuring each location’s digital marketing efforts. Focus on your core operation, and we’ll take care of the rest.
Why Your Business Needs
Franchise Digital Marketing Services
Achieve Harmony and Consistency Across Various Brand Touchpoints
Statistics show that franchises constitute 10.5% of all businesses in the United States, and that number continues to grow each year. As franchising becomes an increasingly popular business model, competition among brands is rising.
Outsourcing your digital marketing efforts to a professional franchise marketing agency harmonizes your brand’s voice across all branches, ensuring a unified, powerful brand image that drives growth.
Digital franchise marketing services offer you the following:
Enhanced Reach
Franchises span multiple locations – each with its unique visibility challenges. Partnering with a franchise digital marketing agency gives you creative solutions to reach new customers in each area. By conducting marketing research, experts identify the best solutions for each location.
Increased Customer Satisfaction
Franchise lead generation channels like social media, email and digital advertising allow brands to engage in two-way communication. This interactive approach enables businesses to gain insights into customer preferences, feedback and behavior, tailoring the strategy to better meet their needs.
Cost-Effective Marketing
Unlike traditional marketing methods like print ads or TV commercials, franchise digital marketing services are significantly more affordable. It allows for targeted advertising, meaning businesses can reach specific demographics without wasting resources on a broad audience.
Location-Based Franchise Advertising
Leveraging geolocation technologies and local data, franchise advertising targets potential customers within a certain radius of your brand. This allows you to deliver personalized marketing messages based on demographics, consumer behavior and even weather patterns. The result? Increased foot traffic and sales.
Remarkable Flexibility
The digital landscape is ever-changing, and so are consumer behaviors. Digital marketing for franchise businesses is adaptable, allowing you to adjust your strategies promptly in response to industry changes, consumer trends and business needs. This dynamic approach ensures your brand remains relevant and competitive in your industry.
Robust Analytics
Track and measure the effectiveness of your multi-location marketing efforts with advanced analytics tools like Google Analytics. With critical data like website traffic, conversion rates and customer behavior at your fingertips, you can make informed decisions and allocate resources where necessary.
Amazing Client Results
Scale Your Digital Marketing Efforts With Ease
Embrace multi-location marketing and transform your franchise’s marketing strategy from generic to genuinely local. See what our franchise digital marketing agency has done for countless clients in the U.S. and beyond.
MULTI-LOCATION
ABA THERAPY CENTER
+627
New Leads
+1,300%
Form
Submissions
The client tapped us to enhance their lead acquisition strategy across multiple centers in three states. Through social media paid advertising, video production and franchise PPC, the client increased web visitors by 12,551 and gained over 20 times more leads in just six months.
MULTI-LOCATION PRIVATE WOUND CARE CLINIC
+343%
Conversion
Rate
+236%
New
Leads
The client approached Thrive to run strategic franchise digital advertising campaigns across their five locations. By November 2019, we had successfully increased conversions by up to 343% for all accounts and services while maintaining a similar daily spend.
MULTI-LOCATION RESTORATION AND RECONSTRUCTION FIRM
+20M
Impressions
+93%
Organic Search Traffic (Year-over-Year)
The goal was to enhance brand recognition, leads and local rankings for the client’s 22 locations. With franchise search engine optimization (SEO) and PPC, we were able to drive total traffic of 60,183 in October 2020, 1,104 top 5 keyword rankings in December 2020 and 681 inquiries in February 2021.
Our systematic approach ensures profitable results for your online marketing efforts. Leverage Thrive’s franchise lead generation and internet marketing services to boost customer acquisition and retention for your enterprise.
Thrive’s Franchise Digital Marketing Services
Unify Your Customer Journeys Across the Board
Are you tired of wasting your hard-earned profits on ineffective marketing strategies that don’t drive franchise growth? Our franchise digital marketing company gets your enterprise in front of the right people at the right time, using the right strategy – without breaking the bank!
Our franchise marketing services include:
#1. Franchise SEO
Attract top-notch leads and traffic while enhancing conversions with ethical franchise SEO techniques. Our franchise digital marketing agency performs comprehensive keyword research, implements on-page and off-page optimization and monitors progress through Google Search Console.
Franchise Hyper-Local SEO
Expanding your franchise starts with a strong online presence. Our franchise local SEO services help you achieve higher organic rankings and increased visibility in search results. We utilize proven franchise local SEO tactics such as localized keyword research, Google Business Profile (formerly Google My Business) optimization and location-specific content to increase foot traffic to your franchisees. Our franchise local SEO experts also offer ongoing support, ensuring your brand continues to rank well.
Franchise Technical SEO
Poor load times, broken links and incorrect sitemaps can hurt your ranking. Our franchise marketing company helps identify and fix these issues to improve your site’s performance and overall user experience. We also implement structured data markup, optimize image sizes and streamline code so search engines can easily crawl your website. With our expertise in franchise technical SEO, we drive more traffic to your site and boost conversions for franchisees.
Franchise Link Building
Build a strong and diverse backlink profile with our franchise link building services. To bolster our franchise SEO efforts, we use proven strategies like guest posting, directory submissions and influencer outreach to earn high-quality links that improve your website’s authority and rankings. Our internet marketing company also performs regular link audits to ensure that your backlink profile remains healthy and relevant in the eyes of search engines.
Franchise Reputation Management
About 90% of consumers report not using a business with a poor reputation. Maintain an impeccable online presence with our franchise reputation management services. We monitor and respond to reviews, generate positive feedback and manage your online reputation across platforms. Using franchise reputation management software, we track and improve your online ratings, helping you gain consumer trust.
Franchise Conversion Rate Optimization (CRO)
Don’t let potential customers slip through the cracks. Our franchise CRO experts implement strategic changes to improve your site’s usability. This means testing and optimizing your landing pages, calls-to-action (CTA), forms, checkout processes and other website elements to ensure a seamless user experience. With our CRO strategies, you can turn more visitors into loyal customers for your franchise.
Your website is the first impression potential customers have of your business. Our franchise digital marketing agency creates professional, user-friendly websites that attract and engage customers. Get mobile-responsive designs to drive conversions for your franchise.
Franchise Custom Website Design
Templated websites are a hit or miss. Ensure your brand stands out with a unique and professional online presence. Our franchise website design experts work closely with you to understand your business goals and design a site that captures your brand’s essence. With our expertise in WordPress, we create websites compliant with the Americans with Disabilities Act (ADA) and tailored specifically to your target audience.
Franchise eCommerce Web Design
Reduce site drop-offs with a well-designed, user-friendly eCommerce website. Our digital marketing franchise team creates visually appealing, responsive websites that offer a seamless shopping experience for your customers. We also optimize your site for search engines to increase visibility and attract more traffic. Let us help you create an online storefront that captures leads and nurtures existing customers.
Franchises have access to vast customer information, making secure web hosting a top priority. Our web hosting solutions provide reliable, high-speed and secure hosting for your website. We offer 24/7 technical support to ensure minimal downtime for your site. Trust our franchise web developers to protect your valuable data from cyber threats and keep your site running smoothly for customers.
Engage with your audience and build brand loyalty through our franchise social media marketing services. Our team manages your accounts, creates compelling content and runs targeted ads to create a strong online presence for your franchise. We also track and analyze metrics to generate buzz around your brand and drive more traffic to your website. Stay connected with your customers and maintain a competitive edge with our social media marketing solutions.
#4. Franchise Paid Media
Boost your brand’s exposure with expert ad placement and targeting on high-traffic websites. Our franchise digital advertising specialists create and distribute your campaigns across multiple platforms to ensure maximum reach. We measure success by tracking clicks, impressions and conversions to continuously refine your strategy.
Franchise PPC Management
Acquire immediate visibility and target high-quality leads for your franchisees. We create custom paid franchise advertising campaigns on platforms like Google Ads, Bing Ads and social media channels to boost your online presence and drive conversions for your franchise. Our franchise PPC experts conduct keyword research, A/B testing and bid optimization to ensure maximum return on investment (ROI) while reducing your cost-per-click (CPC).
Franchise Display Marketing
Reach your intended audience with eye-catching banner ads, interactive advertisements and video promotions to highlight your brand’s unique value proposition. We strategically position ads on pertinent websites or applications to connect with your desired demographic. Utilizing cookies, our team monitors visitor activity and delivers personalized ads. We also implement campaign monitoring and testing to optimize the impact of your display advertisements.
#5. Franchise Content Marketing
Inform, educate and engage your target audience with valuable, relevant content. Our franchise content marketing team thoroughly researches industry trends, target demographics and keywords to create compelling content that resonates with your audience. We also utilize various franchise content marketing materials to establish your brand as an industry authority.
Franchise Video Production
Video has helped 93% of companies capture new customers, yet it’s the most underutilized content format. Our franchise video production team creates promotional, educational and informative videos that drive brand awareness. We handle everything, including scripting, filming and editing. Utilize this powerful medium to showcase your franchise’s unique value proposition and connect with customers on a deeper level.
Ramp up your online sales with our franchise eCommerce marketing service. Our team utilizes organic and paid strategies to drive traffic for your eCommerce store. We optimize the checkout process, pushing visitors toward a purchase and increasing revenue for your franchise. Partner with our franchise marketing agency to highlight your competitive advantages and reduce cart abandonment.
Franchise Amazon Marketing Services (AMS)
Tap into the world’s largest online retailer to grow your eCommerce store. Our franchise Amazon marketing services include optimized product listings, sponsored ads and storefront web design to showcase your offerings in front of ready-to-buy customers. We also offer Amazon SEO to rank higher in search results and increase your sales potential. Whether you’re a new or established franchise, our AMS solutions help your brand stand out.
#7. Franchise Site Location & Subdomain Management
Our subdomain management service oversees a sub-domain separate from the main website framework. Tailored for testing campaigns beyond corporate restrictions, it allows owners to modify forms, layouts, copy and messaging exclusively for paid media.
City Page Creation & Development
Creating pages specific to locations other than your primary site improves your website’s ability to attract local clientele. Thrive creates hyper-local city pages that showcase unique aspects of your business in every designated area. By developing well-researched content, these pages attract valuable traffic, thereby increasing your website’s online visibility.
Effortlessly track shifts in user engagement, click-through rates and other key performance indicators (KPIs) through our intuitive franchise marketing system. This seamless tracking process allows us to adapt real-time strategies, ensuring your digital presence remains dynamic and responsive to evolving trends.
Call Tracking & Monitoring
Utilizing Call Metrics and CallRail, we can actively listen to calls, assess interaction quality and pinpoint call sources. This data enhances customer service, refines sales techniques and optimizes lead-generation strategies. When integrated with our suite of analytics tools, it provides a holistic view of your digital franchise marketing performance, enabling us to make informed, data-driven decisions for superior results.
What’s Included in Your
Franchise Marketing Strategy?
Fuel Your Growth With a Comprehensive Suite of Resources
Our franchise marketing agency offers a comprehensive plan that outlines a clear path to your goal. This includes an executive summary and a video for your team to review.
Section 1: Thrive Score (Results and Recommendations)
- A self-assessment survey designed to measure your brand’s performance in six key areas:
- Brand and Business: Evaluate your online presence, competitiveness and customer relationship management.
- Content and Engagement: Assess engagement, social media, content, enterprise email marketing and SEO strategies.
- Internal Team or Partners: Gauge your ability to generate marketing ideas and execute web optimization processes.
- Technology and Software Integration: Identify challenges in tracking campaign performance metrics.
- Lead Sources: Identify primary traffic sources and evaluate the availability of crucial marketing channels.
- Success Measurement: Evaluate campaign performance using lead volume, customer lifetime value and website traffic.
- An assessment of your online marketing performance, utilizing benchmark data to guide your industry position, growth phase and geographic location.
Section 2: Franchise Marketing Solutions and Plan
- Proposed franchise marketing solutions
- Action plan for implementing the solutions
- Sequential phases we suggest for implementation
Section 3: Worksheet and Investment
- Comprehensive worksheet outlining the recommended marketing strategy and the impact of each channel on goal achievement
- Concise one-page summary
- Investment required to execute the plan
Why Choose Thrive for Your Franchise Digital Marketing
The Right Partner Makes All the Difference
At Thrive, we have over 15 years of experience driving digital marketing success for franchises in different industries.
Here’s why our franchise digital marketing company is trusted by many:
Multidisciplinary Team
We combine multiple strategies to reach audiences across channels, guaranteeing brand success even in the most competitive markets. With a dedicated account manager, you’ll have a single point of contact working with you to create and implement your custom franchise internet marketing plan.
Data-Driven Digital Marketing
Data informs all our franchise digital marketing strategies. And we are not just talking about a bunch of numbers. Our in-house team of data experts will analyze your target audience, market trends and competitors to create a done-for-you, tailor-made online marketing and franchise lead generation plan.
Omnichannel Personalization
An effective franchise digital marketing strategy involves reaching your target audience through multiple channels. Thrive’s omnichannel solutions enable your franchise to engage with customers through various touchpoints, creating a personalized, seamless brand experience.
Campaign Monitoring and Evaluation
We don’t just set up your digital marketing campaigns and leave you to it. Our franchise marketing company monitors and evaluates the performance of your campaigns, making necessary adjustments to ensure optimal results. Get regular reports on the real-time impact of our franchise marketing services.
Industry Experience
Our franchise marketing company specializes in multi-location marketing. This means we understand the unique challenges of growing a franchise business, including maintaining brand consistency, managing multiple locations and reaching a diverse target audience for our clients.
Free Proposal
Get a comprehensive view of your current digital footprint, competitor insight and tailored franchise marketing solutions. You’ll have the chance to see firsthand the impact our franchise marketing agency has on your business without spending a penny.
Franchise Digital Marketing FAQs
HOW DOES DIGITAL MARKETING FOR FRANCHISES HELP INDIVIDUAL LOCATIONS COMPETE LOCALLY?
Online marketing for franchises enables each location to target their specific geographic area while maintaining brand consistency. We create local SEO strategies, manage Google Business Profile listings for each location, develop location-specific social media content and run targeted franchise digital advertising campaigns that focus on local customers. This approach helps individual franchises compete effectively against local independent businesses.
HOW DOES YOUR MARKETING AGENCY’S FRANCHISE SERVICE ENSURE BRAND CONSISTENCY ACROSS ALL LOCATIONS?
Our digital marketing franchise solutions include thorough brand guideline implementation, creation of template-based marketing materials, centralized content approval processes and standardized social media strategies. We work closely with corporate and local teams to ensure all marketing materials align with brand standards while still allowing for necessary local customization and market-specific messaging.
HOW DOES YOUR FRANCHISE DIGITAL MARKETING STRATEGY ADAPT TO DIFFERENT LOCAL MARKETS?
Our digital marketing agency for franchises conducts local market research and competitive benchmarking for each location. We customize keyword targeting, adjust messaging for local preferences, create location-specific content and optimize advertising spend based on local market conditions. This ensures each franchise location achieves its marketing goals.
WHAT ROLE DOES FRANCHISE EMAIL MARKETING PLAY IN YOUR OVERALL STRATEGY?
Franchise email marketing is an important retention and nurturing tool in our comprehensive strategy. We develop segmented email campaigns that can be customized for local markets and launch promotional campaigns for franchise-wide initiatives.
WHAT IS FRANCHISE DEVELOPMENT MARKETING AND HOW DOES IT SUPPORT GROWTH?
Franchise development marketing focuses on attracting and converting potential franchisees to grow your franchise system. This approach includes targeted advertising to prospective franchise investors, content marketing that showcases franchise opportunities, lead generation systems for franchise development teams and nurturing campaigns that guide prospects through the franchise decision process. It’s specifically designed to support franchise expansion goals.
HOW DO YOU HANDLE MARKETING BUDGET ALLOCATION ACROSS MULTIPLE LOCATIONS?
We work with franchise systems to develop budget allocation strategies that consider market size, competition levels, growth objectives and individual location needs. Our approach includes corporate-level budget planning, fair distribution models for system-wide campaigns, performance-based budget adjustments and transparent reporting on budget utilization and ROI across all locations.
CAN THRIVE HELP WITH REPUTATION MANAGEMENT FOR FRANCHISES?
Absolutely. Our digital marketing agency for franchises leverages advanced, AI-powered ORM software to streamline your reputation management across locations. Whether you’re dealing with a single negative review or managing hundreds of listings, we help maintain a consistent, positive online presence.
HOW DO YOU MEASURE THE SUCCESS OF ONLINE MARKETING FOR FRANCHISES?
Our marketing agency’s franchise experts track key performance indicators such as website traffic growth, lead generation volume, conversion rates, customer acquisition costs, return on advertising spend (ROAS) and local search ranking improvements. We provide both aggregate system-wide metrics and individual location performance data, allowing for comprehensive analysis of campaign effectiveness and identification of top-performing strategies.
