Inclusivity Makes for Better Business
More than one billion people worldwide live with a disability that can affect how they interact with digital content. When websites are challenging to navigate, entire audiences may be completely unintentionally excluded from online experiences.
Thrive Internet Marketing Agency supports website accessibility initiatives through its partnership with accessiBe. This automated solution enables visitors to tailor their browsing experience to their individual needs, helping businesses create a more inclusive digital environment.
By implementing website accessibility tools, organizations can take proactive steps to improve usability and support accessibility considerations.
Inclusivity Makes for Better Business
By implementing website accessibility tools, organizations can take proactive steps to improve usability and support accessibility considerations.
150+ Reviews
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Website Accessibility Technology Partner
Reducing Accessibility Barriers With Scalable Technology
Businesses across various industries partner with Thrive to address website accessibility with a top-tier service. This technology-focused approach enables organizations to enhance digital experiences without needing to manage accessibility tools directly.
READY
SEAL
+27%
Online Leads
+41%
Organic Traffic
“A great job of re-engineering our online presence.”
“We wear many different hats and don’t have the time to focus on marketing and SEO. Thrive did a great job of re-engineering our online presence, with a high-performing eCommerce website. We’ve had sustained growth ever since we’ve been with Thrive.”
U-FIX-IT
APPLIANCE PARTS
+830%
Search Traffic
+625%
Site Visitors
“We’ve gotten a tremendous amount of traffic.”
“Thanks to Thrive Internet Marketing Agency we’ve gotten a tremendous amount of traffic on the website … One of the things I’ve admired about them is that the team consistently come up with new ideas to help the SEO and help the website.”
IN-HOUSE PLUMBING COMPANY
+344%
Search Traffic
+148%
Online Leads
“Very impressed with Thrive.”
“Everybody says they can do website development and SEO. There are very few that can actually do it. I’m very impressed with Thrive. We launched with Thrive in 2015 and I can honestly say it’s been a fantastic decision. We would never be where we are today without Thrive.”
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What You Need To Know About ADA Website Compliance and WCAG
Understanding Website Accessibility Standards
As digital access becomes an essential part of everyday life, organizations are increasingly considering how their websites can better support users with different accessibility needs.
The Americans with Disabilities Act (ADA) is a U.S. civil rights law that addresses equal access for individuals with disabilities. While the ADA does not define specific technical website standards, courts, regulators and organizations often reference the Web Content Accessibility Guidelines (WCAG) when evaluating digital accessibility considerations.
WCAG Compliance: What Are the Web Content Accessibility Guidelines (WCAG)?
Improve Website Usability and Trust
According to the World Health Organization, approximately 16% of the global population lives with a disability that can affect how they interact with digital content. To help address these accessibility considerations, the World Wide Web Consortium (W3C) developed the Web Content Accessibility Guidelines (WCAG).
WCAG is a technical framework designed to:
- Provide guidance for improving digital accessibility
- Support more consistent accessibility practices across industries
- Help organizations evaluate and improve website usability for diverse audiences
What Is WCAG 2.2?
Build a More Inclusive Digital Foundation
WCAG 2.2 builds on earlier versions of the guidelines and expands accessibility considerations to a broader range of users, including individuals with visual, cognitive, motor and learning-related disabilities.
These guidelines are intended to support accessibility improvements related to:
- Vision and low vision
- Hearing and auditory access
- Cognitive and learning differences
- Motor and mobility considerations
- Photosensitivity and seizure-related triggers
WCAG 2.2 outlines three levels of conformance that organizations often reference when evaluating accessibility considerations.
Level A:
Foundational
Accessibility
This first level focuses on addressing the most basic barriers that may prevent users from accessing your core website functionality.
Examples of Level A considerations include:
- Text alternatives for non-text content
- Keyboard-accessible functionality
- Avoidance of seizure-triggering elements
- Logical content structure
Level AA:
The Website
ADA Compliance Standard
Level AA is commonly referenced in accessibility guidance and legal discussions as a practical benchmark for improving website usability.
In addition to Level A considerations, Level AA addresses areas such as:
- Text color contrast
- Visible focus indicators for keyboard navigation
- Clear form labels and error messaging
- Consistent navigation and interaction patterns
- Mobile and touch accessibility considerations
Level AAA:
Advanced
Accessibility
Level AAA represents the most comprehensive set of accessibility considerations within WCAG. These criteria are more specialized and may not be feasible for all websites or content types.
Examples include:
- Higher contrast thresholds
- Enhanced timing controls
- Additional cognitive accessibility support
Non-Compliance Risks: Does My Website Need To Address Accessibility?
Inclusive Website Experiences for All Users
In the United States, the Americans with Disabilities Act (ADA) establishes protections against discrimination for individuals with disabilities. While the ADA does not prescribe specific technical standards for websites, accessibility considerations are frequently discussed in relation to digital properties that serve the public.
Accessibility Considerations and Business Impact
When accessibility barriers exist, some users may experience difficulty navigating content or interacting with digital features. Addressing accessibility considerations can help organizations:
- Improve overall website usability
- Expand access to digital content
- Support inclusive online experiences
- Align internal practices with evolving accessibility discussions
- Support clearer site structure and content readability
- Enhance user engagement signals
- Align content structure with how assistive technologies and AI systems interpret web pages
Clear content, logical structure and accessible interfaces help more people use a website while also supporting how search engines and AI systems interpret information. These improvements can help businesses broaden reach and create more resilient digital experiences.
Thrive’s Digital Performance Tools
Supporting Website Performance Alongside Accessibility Initiatives
Thrive offers a suite of proprietary digital marketing tools designed to help businesses understand and improve their online performance alongside accessibility support commonly associated with an ADA compliance agency. While these tools do not perform accessibility evaluations or compliance activities, they support broader efforts to optimize digital experiences across marketing channels.
Gain a holistic view of your brand’s online performance using the Thrive Score. This marketing audit tool evaluates over 150 factors to determine your brand’s strengths, weaknesses and biggest opportunities for growth.
Thrive Stats is a real-time reporting dashboard that consolidates your campaign performance and metrics across all initiatives in one accessible and informative platform.
ThriveAI is a set of exclusive tools built to increase your chances of getting surfaced and cited on AI-generated responses improving visibility across ChatGPT, Gemini and other platforms.
Why Website Accessibility Matters
A website is often the first point of interaction between a business and its audience. When digital experiences are built for clarity and usability, enterprises are better positioned to support engagement and trust.
Accessibility for More Users
Many individuals experience barriers when interacting with digital content due to visual, cognitive, motor or situational limitations. Accessibility tools enable users to tailor their browsing experience to their individual needs.
Improved Website Usability
Accessibility considerations often align with best practices in usability. A clear structure, readable text and intuitive navigation can benefit a wide range of users, not just those who rely on accessibility features.
Broader Audience Reach
When websites are easier to navigate and interact with, more visitors can access information, explore offerings and engage with digital experiences across devices.
Support for Ongoing Digital Evolution
As digital platforms and user expectations evolve, accessibility tools can help organizations adapt website experiences without rebuilding site architecture completely from scratch.
Brand Trust and Experience
Providing inclusive digital experiences demonstrates thoughtfulness and consideration for diverse audiences. This can positively influence how users perceive a brand’s dedication and commitment to accessibility and usability.
Future-Proofing Your Website
Web accessibility standards continue to evolve in tandem with technological advancements. Using accessibility tools can help organizations adapt digital experiences over time and support compatibility with emerging platforms and sophisticated, assistive technologies.
About the Section 44 ADA Tax Credit
Unlock the Power of Data
In the United States, Section 44 of the Internal Revenue Code outlines a tax credit designed to help eligible small businesses offset certain costs associated with improving accessibility. It may allow qualifying organizations to claim a portion of eligible accessibility-related expenses, up to a defined annual maximum.
Businesses may be eligible for the Section 44 tax credit if they meet certain IRS thresholds related to size and revenue. The IRS defines these criteria and reserves the right to update them over time.
The tax credit is typically discussed in relation to:
The tax credit is typically discussed in relation to:
Because tax rules can change and eligibility varies by situation, organizations are encouraged to consult a qualified tax professional for guidance related to accessibility-related tax incentives.
How To Claim the IRS ADA Tax Credit
To claim the Section 44 tax credit, eligible businesses generally file IRS Form 8826 as part of their annual tax return. Supporting documentation requirements and coordination with other credits vary based on specific, individual circumstances.
Website Accessibility Technology Powered by accessiBe
Improving Website Usability for Diverse Audiences
Thrive Internet Marketing Agency partners with accessiBe, a third-party website accessibility technology provider, to offer businesses access to an automated accessibility interface. The software operates through automated, client-side adjustments during user sessions and does not require changes to the website’s underlying codebase.
Seizure Safety Adjustments
Some users may be sensitive to flashing or rapidly changing visual elements. The accessibility interface provides options that help reduce visual stimuli during browsing sessions.
Visual Accessibility Adjustments
The interface enables users to adjust visual presentation elements, including contrast, text size and link visibility, to enhance on-screen readability during their session.
Cognitive and Focus Support
Users can enable features designed to reduce on-screen distractions and improve content focus. These options help visitors interact with content at their own pace.
Assistive Technology Support
Automated structural adjustments are applied during user sessions to help assistive technologies interpret page elements more effectively. These adjustments are generated by third-party accessibility technology.
Keyboard Navigation Support
Thanks to accessWidget, the accessibility interface provides options that support keyboard-based navigation for users who prefer or rely on keyboard input.
Content Display Controls
Visitors can adjust layout and display settings, including spacing, alignment and font presentation, to personalize their viewing experience.
Color and Contrast Controls
The interface enables users to adjust color contrast and saturation settings to improve visual clarity during browsing sessions.
Orientation and Media Controls
Users can modify particular display and media preferences, such as muting audio or hiding images, to suit their browsing needs.
How Accessibility Technology Can Help
Built for Changing User Needs and Devices
Supporting accessibility across a growing website can be challenging as content and functionality evolve. Scalable tools enable businesses to address accessibility considerations alongside regular site updates without requiring overhauls to existing systems.
Automated Adjustments
The accessibility interface applies automated adjustments during user sessions to address specific usability barriers related to a website’s visual presentation, navigation and content interaction.
Ongoing Adaptability
As website content and layouts change, automated accessibility tools can continue operating alongside updates, supporting consistent accessibility features without requiring manual configuration for each specific change.
User-Controlled Customization
Visitors can adjust their browsing experience through interface controls based on personal preferences. These adjustments occur at the interface level and are not achievable through code-level accessibility alone.
Standards-Informed Design
accessiBe’s technology is designed in accordance with widely discussed accessibility guidelines, including WCAG 2.2. These guidelines inform how accessibility considerations are addressed.
Scalable Accessibility Support
Automated accessibility technology can be implemented across websites of varying sizes, supporting accessibility initiatives without introducing operational complexity.
Privacy-Conscious Operation
The accessibility interface operates without collecting personal user data, allowing organizations to support accessibility while respecting user privacy considerations.
Why Choose Thrive for Website Accessibility Support
A Straightforward Way to Offer More Inclusive Digital Experiences
Thrive helps businesses implement website accessibility interface features through a streamlined partnership with accessiBe. This removes the complexity of sourcing, configuring and maintaining third-party accessibility technology internally.
Accessibility support through Thrive is structured to scale alongside your digital presence.
Straightforward Implementation
Thrive installs and activates the interface on your website as part of the onboarding process. Accessibility interface features become available to visitors shortly after setup without requiring changes to your site’s core structure.
No-Contract Partnership
Thrive offers website accessibility support with yearly pricing, providing a straightforward engagement option. Organizations can maintain accessibility interface features without entering long-term or open-ended contracts.
Performance-Driven Approach
Accessibility support is implemented as part of a broader strategy-first approach focused on performance and user experience. Website accessibility tools are aligned with overall digital goals rather than treated as isolated add-ons.
Proprietary Performance Tools
Thrive Score and Thrive Stats provide visibility into overall digital performance that can inform accessibility-related decisions. These tools help teams understand how accessibility considerations fit into broader engagement and usability efforts.
AI Search Optimization
Thrive focuses on AI search optimization to support content discoverability across emerging search environments. Improved AI visibility helps accessible content reach users through evolving search engines and discovery platforms.
Local Lead Generation
Thrive emphasizes local SEO strategies that support accessible digital experiences within specific service areas. Businesses can further enhance local visibility and usability through Thrive Local, which supports consistent listings and localized engagement signals.
Website Accessibility Support FAQs
WHAT DOES WEBSITE ACCESSIBILITY MEAN WHEN WORKING WITH AN ADA COMPLIANCE AGENCY?
Website accessibility refers to efforts that help make digital content easier to navigate and interact with for users with different needs. When working with an ADA compliance agency through a third-party accessibility technology partner, accessibility tools enable visitors to adjust visual, navigational and interaction settings to personalize their browsing experience.
HOW DOES THE ACCESSIBILITY INTERFACE WORK?
The accessibility interface operates through automated, session-based adjustments. These are generated by third-party accessibility technology and do not require manual changes to your website’s code.
IS MY WEBSITE GUARANTEED TO BE ADA OR WCAG COMPLIANT IF I USE THIS TOOL?
No. Implementing accessibility tools does not guarantee compliance with the ADA website compliance, WCAG or any other law or regulation. Accessibility tools are designed to support usability and inclusion, not to provide legal certification or assurance.
DOES THRIVE PERFORM ADA WEBSITE COMPLIANCE SERVICES, ACCESSIBILITY AUDITS OR REVIEWS?
Thrive does not perform accessibility audits or reviews. All ADA website compliance services offered by Thrive are provided exclusively through our partnership with accessiBe, a third-party website accessibility technology provider. If needed, we can provide access to remediation information supplied by accessiBe, and options for ongoing or regular reporting can be discussed based on individual needs.
WHAT ACCESSIBILITY STANDARDS DOES THE TECHNOLOGY REFERENCE FOR ADA WEB COMPLIANCE?
The accessibility technology is designed with reference to widely discussed guidelines such as WCAG 2.2. These guidelines outline how accessibility considerations can be addressed, but they do not constitute a legal determination of compliance.
WILL THE ACCESSIBILITY INTERFACE AFFECT MY WEBSITE’S DESIGN OR PERFORMANCE?
The accessibility interface operates independently of your website’s underlying design and structure. Visitors can turn accessibility features on or off during their session without altering the default appearance of the site.
IS THE ACCESSIBILITY INTERFACE ALWAYS ACTIVE FOR EVERY VISITOR?
The accessibility interface icon appears for all visitors who have JavaScript enabled and is displayed as a circular icon in a corner of the website. The AI-based updates load on the client side in the visitor’s browser, but accessibility features such as color or font adjustments are only activated if the visitor clicks the icon and chooses to use them.
DOES THRIVE PROVIDE TRAINING OR GUIDANCE ON HOW TO BECOME ADA COMPLIANT?
No. Thrive does not offer training, teaching, consulting or guidance related to achieving ADA compliance. Accessibility functionality is provided through third-party software only.
CAN ACCESSIBILITY TOOLS SUPPORT LOCAL AND MOBILE USERS?
Accessibility tools can support usability across devices, including mobile, by allowing users to adjust display and interaction settings during their session. Local visibility and engagement efforts may be supported separately through Thrive’s local marketing services.
WHO SHOULD I CONTACT FOR LEGAL OR TAX QUESTIONS RELATED TO ACCESSIBILITY?
Legal and tax-related questions should be directed to qualified legal counsel or tax professionals for guidance. Thrive does not provide legal or tax advice related to accessibility or compliance matters.