White Hat Digital PR Services
for Sustainable SEO Growth
Acquire high-authority backlinks from niche-relevant sites and boost your search engine ranking and visibility with Thrive Internet Marketing Agency’s HARO link building service.
HARO, or Help a Reporter Out (rebranded to Connectively in 2024), is a digital platform that connects journalists with expert sources for their stories. Expert HARO link building is one of the most authentic and effective ways to gain earned media coverage.
With a robust, done-for-you service, our team handles HARO SEO link building campaigns from pitch to publication. Strengthen your off-page search engine optimization (SEO) strategy with Thrive.
White Hat Digital PR Services
for Sustainable SEO Growth
A HARO SEO Agency Trusted by the Biggest Names in the Industry
A Transparent Link Building Process You Can Trust
Position Your Brand as an Industry Thought Leader
Every day, thousands of reporters from media outlets such as Forbes, The New York Times, Entrepreneur and TechCrunch submit queries to HARO looking for professional insights, quotes and commentary.
Thrive’s white-hat HARO link building strategy helps businesses across industries earn media mentions that meet Google’s quality standards.
TECHNOLOGY
MANUFACTURER
+111%
Organic
SEO Traffic
+81%
New Website
Users
This client wanted to improve its domain authority and traffic throughput. Our link building efforts focused on the client’s highest-priority regions. This resulted in a 111% boost in organic SEO traffic.
MOBILE APP
DEVELOPMENT COMPANY
+21.7M
Online
Readership
+407
Inbound
Links
This mobile app development company needed Thive’s help to strengthen its web-to-app deep link acquisition strategies. Within only 16 months since the campaign launch, Thrive generated 407 inbound links via guest posts.
BOUTIQUE M&A
ADVISOR
+173%
Top 5
Keywords
+98%
Organic Traffic
Year-over-Year
This boutique mergers and acquisitions (M&A) advisor partnered with Thrive to strengthen its digital presence through link building. Since implementing the strategy, organic traffic increased by 98% YoY.
In a hurry? Give us a call now at 866-908-4748
What Is HARO?
The No. 1 Strategy You Need To Succeed
HARO stands for Help a Reporter Out. It is an online public relations (PR) platform that aims to connect journalists with industry experts who can share content relevant to their queries.
Today, more than 75,000 journalists and bloggers use Help a Reporter Out (HARO) to find credible quotes and sources of information for their stories. These include media outlets such as The New York Times, Reuters, the Chicago Tribune, Fox News and the Wall Street Journal.
With the right HARO link building tactic, Help a Reporter Out enables you to build high-quality backlinks and brand awareness, regardless of your industry.
Share Your Industry Expertise and Earn HARO Backlinks From Big Media
Thrive offers done-for-you HARO link building services to supercharge your backlink profile. Our off-page SEO experts take care of the entire process for you, from identifying the right opportunities to crafting compelling pitches and securing placements in reputable media outlets. We leverage Help a Reporter Out (HARO) to build your brand through mentions on high domain authority (DA) sites including Forbes, UpCity, AOL and Business Insider.
Get in touch with our HARO link building agency today. We’re happy to answer all your questions, including what is HARO and how to use HARO for backlinks, so you know what you’re investing in.
How Does HARO Work?
Get Exposure in Respected Media Outlets
Help a Reporter Out (HARO) provides journalists with a powerful database of sources for their upcoming stories. These can tackle anything from news stories to blogs about specific topics like SEO, marketing, lifestyle, business and more.
And although the platform was established for reporters, HARO also serves as an avenue for businesses to two main purposes: promote their brands and boost audience engagement.
But exactly how does HARO work?
STEP 1
Journalists post their Help a Reporter Out queries on the site.
STEP 2
Sources (like you) can submit responses via email.
STEP 3
Journalists choose the best information source(s) for their story and quote them in the article.
In addition to getting cited in a major publication, sources also get a HARO backlink or a link to their website. When used correctly, a HARO outreach service offers a valuable system for acquiring quality links and building robust business relationships.
HARO and Link Building: What You Need To Know
For the long-term viability of your website, your link building tactics should conform to the Google Webmaster Guidelines.
Using HARO for link building is one of the safest, most cost-effective ways to build natural backlinks. Here’s what you need to know about it:
- HARO backlinks from credible media sources are some of the most authoritative and beneficial links that boost search visibility.
- A Zestard Technologies study analyzed 2,500 HARO queries and found that 53% originated from sites with a domain rating (DR) of 70 or above, meaning sites with high-authority content.
- Domain rating is a measure of a domain’s strength or authority in terms of rankings. And a DR of 70 and above indicates an authoritative website with good-quality content.
Since backlinks are crucial for a successful strategy, using HARO for link building is a surefire way to improve your search visibility and rankings.
Get Started With Your HARO Link Building Campaign
Thrive provides strategic, white-hat solutions that generate more traffic, credibility and business. Our HARO PR link building experts also schedule regular consultations to address your questions and concerns and explain the strategies we plan to implement.
Contact us today and we’ll give you the lowdown on how you can leverage HARO for SEO backlinks.
Why Your Business Needs HARO Link Building Marketing
Boost Your Site’s Search Engine Ranking and Visibility
Integrating HARO and link building efforts opens a goldmine of opportunity to establish authority in your industry. From small-scale businesses to big enterprises, HARO marketing can help build your brand with many other considerable benefits, including:
Increased Brand
Awareness
Using HARO for SEO backlinks gives you free publicity that boosts search engine visibility. By sharing your expertise in an external space, SEO HARO marketing proves your industry authority while simultaneously building links and brand awareness.
High DR
Backlinks
HARO marketing provides valuable link opportunities. It connects you with the most respected websites actively soliciting your contributions, allowing you to consistently generate high-quality HARO backlinks and press mentions.
Improved Search
Performance
Google considers backlinks as one of the most important ranking signals. A good HARO backlink from a highly visited, niche-relevant website earns you link juice and increased referral traffic, leading to improved search rankings and more potential customers.
Stronger Industry
Connections
Cold pitching articles or other types of contributions typically have a low response rate. Strategic HARO outreach service streamlines your link building process and helps you build long-term relationships with key people in your industry, from journalists and webmasters to influencers.
Increased Domain
Authority
Building high-authority links boosts your site’s domain authority. The higher your DA, the higher your likelihood of ranking high in search engine results pages (SERPs). Knowing how to get backlinks through HARO ensures all links to your website are valid and don’t include black-hat SEO HARO tactics.
Broader Revenue
Opportunities
Backlinks effectively expose your website to new people, and signing up for HARO link building service positions your brand in front of a broader audience base. Because HARO backlink comes from news sites and even industry publications, you reach more people interested in what you have to offer.
How To Use HARO for Backlinks
Take Your Pitch to the Next Level
HARO link building is a useful SEO technique that can yield significant results with the right links. Here are four steps to get started with your HARO outreach service:
1
Get Familiar With the Rules
The first step to mastering how to use Help a Reporter Out is to familiarize yourself with HARO’s Rules for Resources. You must thoroughly adhere to these guidelines. Violators will only receive one warning, and a second offense will get you permanently banned from the platform.
HARO, for one, strictly prohibits sources from pitching products and requiring backlinks or link swaps in exchange for their contribution. Therefore, while a journalist may include a HARO backlink to your site, you should never request or demand one.
2
Create an Account
Register as a source and set the plan for when you want to start receiving HARO emails. HARO sends out three daily emails at 5:35 AM, 12:35 PM and 5:35 PM Eastern Time. These emails are categorized per niche.
Choose categories relevant to your industry to which you feel most confident about contributing. Some HARO journalist outreach categories include business and finance, travel, healthcare, education, entertainment and media and lifestyle and fitness.
3
Find Relevant Queries
Keep an eye on your inbox for email queries. Remember to prioritize topics within your area of expertise and respond only to those you’re most likely to be accepted for. Depending on your membership level, you may be able to filter the requests and queries you want.
The best HARO link building services provider can help you monitor and select the right queries to respond to.
4
Create Quality HARO Pitches
Now that you’ve zeroed in on a query, it’s time to craft the perfect pitch to get your HARO SEO campaign rolling. A golden rule on how to get backlinks through HARO is not to overdo the self-promotion. Focus on the value of your contribution to the journalist’s content.
Unsure how to answer these queries? Invest in the best HARO link building services to craft well-thought-out responses highlighting your knowledge and expertise.
Get Your Pitch Noticed and Accepted
Journalists get thousands of responses to each query they post. Once you submit your pitch, you may or may not receive a response. That’s why it’s essential to establish a clear HARO link building tactic.
Work with a digital marketing company that implements a data-driven HARO link building tactic to get your pitch noticed and accepted. Thrive’s HARO backlinks service team helps you focus your efforts on acquiring links that offer the most value, thereby increasing your return on investment (ROI).
Enlist our HARO service and get your brand featured online.
Thrive’s Proprietary Tools for Building Your HARO Backlink Pipeline
Simplify Outreach and Amplify ROI
Partner with the best HARO link building services provider and get access to these custom-built technologies designed to streamline workflows and deliver measurable campaign results.
Thrive Score is our proprietary performance tracking system that evaluates 150+ factors to identify the most valuable SEO opportunities. With Thrive Score, you get a clear view of how each HARO placement contributes to your domain authority and organic growth.
Ensure your business appears when prospects ask artificial intelligence (AI) tools for recommendations in your industry. We leverage ThriveAI, a suite of exclusive technologies, to help your brand earn links that strengthen topical authority and AI search rankings.
Thrive Stats helps you understand your campaign status and how we’re optimizing for your success. With real-time insights and an intuitive dashboard, you’ll know exactly how your marketing investment is performing and where to find opportunities for improvement.
Thrive Local is our all-in-one, AI-powered software solution for local businesses. This pay-for-performance platform seamlessly integrates with major review sites and business listing platforms to streamline your reputation management and lead generation processes.
Thrive’s HARO Backlink Building Service Deliverables
Develop Media Relationships and Strengthen Your Domain Authority
Focused HARO Link Building Tactic
As a trusted HARO link building agency, we focus on acquiring links from high-authority publications that drive increased SEO performance. Thrive’s experienced HARO service experts work closely with your internal team so you stay on top of your progress.
Outstanding Copy
Our HARO backlinks service team comprises link building experts adept at creating unique HARO pitches that give you the best and most relevant links. We keep your HARO pitch concise and personal and respond fast to queries to increase your chances of getting reviewed and published.
HARO Persona Templates
We conduct extensive research to develop tailored HARO persona templates that streamline your process and increase your chances of getting featured on high-quality websites. Get in touch with our HARO SEO agency, and let’s create your persona templates quickly.
High DR HARO Backlinks
Our HARO link building services team implements data-driven strategies to secure high-quality backlinks to rank higher. We leverage an advanced HARO SEO tool, such as Ahrefs, to monitor your backlink profile and assess a website’s DR before pitching.
Links to Published Articles
Once you sign up for our HARO service, you will get a complete list of published articles that you contributed to, including other websites that reposted these articles. You may also request a complete list of the backlinks to these articles.
Detailed Live Reports
We provide detailed competitor analyses and monthly reports so you know exactly where your investment goes. Our HARO services team will also keep close communication with your project manager to keep you updated on your campaign development.
Why Choose Thrive for Your HARO Link Building
Streamline Your Link Acquisition Strategy
Patience is key to a successful HARO link building campaign. As such, you need a HARO SEO partner that consistently works behind the scenes to deliver a steady stream of high-authority links.
Thrive Internet Marketing Agency is one of the most trusted names in the digital marketing industry. We continuously improve our processes to provide top-notch solutions that ensure our clients’ success.
Here’s what you can expect when you sign up for our HARO link building services:
HARO Link Building Experts
Our link building team boasts years of experience and expertise in digital marketing. We invest in continuous training and development and use an advanced HARO SEO tool to ensure we provide you with HARO services that deliver targeted results.
Focused HARO Pitching Process
We follow a proven growth formula to ensure HARO link building success. Our link building experts carefully assess each media opportunity based on our backlink qualification criteria to ensure it aligns with your persona and meets your requirements.
Proven Track Record
At Thrive, we only implement strategies that have proven to deliver favorable results. Our internal marketing team has won several big links in the past year, including Forbes, Yahoo, Entrepreneur, Shopify, LinkedIn and Medium.com, among others.
Human-Driven AI
We combine the power of automation with human intelligence. However, our approach remains people-centered. Every pitch is reviewed, refined and approved by our experienced HARO specialists to ensure authenticity and we stay aligned with your brand messaging and voice.
Competitive Pricing
At Thrive, we continually strive to offer a fair deal that provides the highest return on your investment. Our HARO service packages are tailored to your needs and budget. We also provide strategy recommendations to keep your spending to a minimum.
No Long-Term Contracts
Thrive’s HARO link building services operate on flexible, no-commitment terms. We focus on earning your business month after month by consistently delivering the visibility, backlinks and brand authority your business needs to be put on the map.
Frequently Asked Questions (FAQs) About HARO Digital PR Services
WHAT IS HARO AND HOW DOES HARO WORK?
Some links are more valuable than others, and HARO (Help a Reporter Out) helps you earn these powerful links by connecting journalists with expert sources in your field. Through strategic, well-crafted responses to journalist queries, HARO link building gives your brand a chance to be featured in a journalist’s article and receive a backlink to your site.
HOW DO HARO PR SERVICES DIFFER FROM TRADITIONAL PR?
Unlike traditional PR, which includes press releases and offline media relations, HARO link building focuses specifically on online reputation building and link acquisition through media outreach services. Thrive’s approach includes strategic keyword targeting, ensuring earned links are relevant to your SEO goals. We track which publications feature your expertise, monitor the quality of Help a Reporter Out backlinks received and provide detailed reports on how these efforts impact your online visibility and domain authority.
HOW DOES HARO HELP WITH SEO?
Using HARO outreach for links is a powerful tactic to improve domain authority and boost organic search rankings. By earning links from high-authority publications, Thrive helps your website gain credibility in the eyes of search engines, ultimately improving visibility. HARO for SEO backlinks is especially valuable because it relies on editorial, non-paid links that Google sees as trustworthy.
HOW TO USE HELP A REPORTER OUT IN MY BUSINESS MARKETING STRATEGY?
Unlike automated tactics, you need timely, human-crafted responses that align with journalists’ information needs to earn Help a Reporter Out backlinks that drive organic traffic. Sound complicated? It doesn’t have to be. Take advantage of Thrive’s fully-managed HARO services to learn more about how to use Help a Reporter Out to build great links.
WHAT MAKES THRIVE’S HARO LINK STRATEGY DIFFERENT?
Thrive takes a strategic, data-driven approach to HARO PR link building. Unlike generic outreach tactics, we craft unique pitches that effectively convey your brand’s voice and expertise.
CAN HARO PR SERVICES REPLACE OTHER DIGITAL PR STRATEGIES?
HARO journalist outreach complements rather than replaces other digital PR strategies. While HARO digital PR services provide excellent link building opportunities, they work best as part of a comprehensive digital marketing approach. Combining HARO with content marketing, social media outreach and direct media relations creates more robust coverage and link diversity.
HOW DO YOU MEASURE HARO LINK BUILDING ROI?
HARO link building ROI is measured through multiple metrics, including link placements, domain authority growth, search ranking improvements and organic traffic increases. Thrive tracks each query responded to, placement rate and resulting link quality. We provide detailed reports showing the domain authority of linking sites, anchor text distribution and estimated value of earned links.
WHAT KIND OF HARO LINKS CAN I EXPECT FROM THRIVE’S SERVICES?
With Thrive, you can expect Help a Reporter Out backlinks from leading news sites, blogs and industry-specific publications. These are premium link building opportunities that are difficult to obtain through traditional means. Each HARO link is earned, not bought, ensuring long-term SEO benefits and increased trust with your audience.
CAN I CHOOSE WHICH TOPICS OR INDUSTRIES TO TARGET WITH HARO?
Yes, we only respond to queries that align with your expertise, brand voice and industry focus. Whether you’re in eCommerce, SaaS, legal or health, Thrive ensures our professional link building efforts align with and contribute to your overall digital marketing campaigns.
IS HARO LINK BUILDING STRATEGY SUITABLE FOR ALL INDUSTRIES?
The versatility of HARO means that even niche industries can benefit from it. Specialized publications often use HARO to find subject matter experts, creating opportunities for authority backlink service across various sectors.
IS AUTHORITY BACKLINK SERVICE COST-EFFECTIVE COMPARED TO OTHER LINK STRATEGIES?
Yes. Thrive’s media outreach services offer a high return on investment. Compared to paid placements or influencer collaborations, HARO links are often free to publish and can yield long-term SEO dividends, making it a smart choice for premium link building on a budget.
DO YOU OFFER EXPERT CONSULTATIONS?
Yes. We provide expert consultations before placing your first link order to help you understand the HARO link building process and how it benefits your business. Our strategists are also available on call and via email should you have any questions about the campaign.
WHAT MAKES THRIVE’S STAND OUT?
At Thrive, we treat our clients as digital marketing partners. With us, you get transparent communication and detailed monthly reports, so you stay on top of your SEO HARO campaign development. More importantly, we answer all your questions directly to further your SEO knowledge and help you make informed decisions.
