Get Maximum Returns on Your Advertising Investment
Boost your advertising revenue while reducing acquisition costs with Thrive Internet Marketing Agency’s expert Google Ads management services.
From campaign setup to managing creatives, our certified Google Ads specialists help you reach the right audience and drive qualified, ready-to-buy leads to your website.
Maximize every dollar you spend and get high-intent traffic with data-driven Google Ads management services.
Get Maximum Returns on Your Advertising Investment
Proven Wins With Smart Google Ads Management
Turn Search Demand Into Measurable Revenue
Data-driven platform management yields better returns on ad spend and a stronger bottom line. Discover how Thrive has helped brands across various industries enhance lead quality and boost conversions through targeted Google Ads campaigns.
BRAZOS HIGHER
EDUCATION
+40%
Total Loan Volume
+156%
Ad Conversions
Brazos hired our Google Ads management agency to implement a targeted advertising strategy and attract high-intent borrowers. Thrive’s efforts resulted in a 40% increase in total loan volume and a 156% boost in ad conversions.
BAKING SUPPLIES RETAILER
$146K
Google Ads Revenue
-34%
Cost Per Click
This brand partnered with Thrive to improve its online visibility and sales. Our Google Ads experts activated a Performance Max (Pmax) campaign alongside two Google Search ads, resulting in a substantial $146K ad revenue.
HUNTER
VISION
+1,400%
Conversions
-65%
Cost Per Click
Hunter Vision needed Thrive’s Google advertising expertise to reach more qualified patients and reduce wasted ad spend. We improved its quality scores by tightening keyword alignment and lowering first-page and minimum bids.
In a hurry? Give us a call now at 866-908-4748
What Are Google Ads?
Stay Visible and Competitive in the Search Results
Google Ads (formerly Google AdWords) is an advertising platform where businesses pay to display advertisements, product listings and video content online.
These ads appear on various Google platforms, such as search results pages, YouTube videos and partner websites, making it easier for prospects to find your business and offerings.
Google Ads Manager offers brands many ways to be seen:
Search Network
Ads appear on Google search results pages when users search for keywords related to your business.
Display Network
Ads are displayed on websites partnered with Google, giving your campaign a wider reach.
Video Ads
Video ads run on YouTube and other Google video partners and can appear before, during or after a video.
Shopping Ads
These product listings appear in Google search results when users search for specific products.
How Do Google Ads Work?
The Google Ads platform works through a pay-per-click (PPC) system where businesses pay each time someone clicks on their ad. However, unlike traditional pay-per-click advertising, Google Ads also considers ad relevance and quality to determine which ads are displayed and in what order.
Ads targeting specific keywords will appear on the search results page when someone searches for that keyword. The more relevant your ad is to the user’s search query, the higher it will rank on the page. This means businesses must:
- Choose strategic, high-intent keywords
- Create high-quality, relevant ads
- Maintain strong Quality Scores to improve placement and cost
Need help setting up your Google Ads Manager?
Our Google Ads management agency helps enterprises navigate the complexities of the platform and ensure ad campaigns are set up for success.
Thrive’s Proprietary Tools for Smarter AdWords PPC Management
Spend Less. Convert More.
We invest in cutting-edge marketing intelligence tools to strengthen your AdWords PPC strategy and generate more profitable results with no wasted spend.
Thrive Score is a diagnostic tool that evaluates your overall digital health. It identifies gaps and provides clear benchmarks, ensuring your AdWords campaigns stay aligned with your broader marketing performance.
Thrive Stats is a reporting dashboard that supports real-time tracking of campaign performance. Gain insights into your revenue-driving initiatives and make smarter, data-backed decisions.
ThriveAI is a collection of exclusive tools built to improve your visibility across artificial intelligence (AI)-powered search. It allows us to understand how AI search tools interpret your brand and refine your PPC strategy based on those insights.
Thrive Local is your all-in-one reputation management and local marketing software. This pay-for-performance tool eliminates inefficiencies and ensures your brand maintains a stellar reputation across platforms.
What Is Google Ad Manager?
Improve ROI With Continuous Optimization and Testing
Google Ad Manager is a powerful ad management platform for large publishers with significant direct sales. It provides granular controls and supports multiple ad exchanges and networks, including third-party networks, third-party exchanges, AdSense and Ad Exchange.
Ad Manager is the ideal solution if you need:
- A centralized platform to monetize various types of inventory (websites, mobile apps, videos or games)
- Substantial ad revenue from direct deals with buyers
- Third-party networks to compete for advertising space
- Access more detailed reports for in-depth insights
How Does Google Ad Manager Work?
With Ad Manager, you have the flexibility and control to create, manage and report on all your ad campaigns. Here’s a breakdown of the process:
1
Define your ad units – the designated locations on your website or app to display ads.
2
Generate a unique tag (a snippet of code) for each ad unit to be inserted into your webpage or app.
3
The ad tag requests an ad from Ad Manager when a user visits the webpage or app.
4
Create orders and line items to manage your transactions with advertisers or buyers of your ad inventory.
5
Serve an ad for the request by targeting campaigns to the ad unit. At the time of the request, the Ad Manager selects the most suitable ad to serve.
What Data Can You Access on Google Ad Manager?
Google Ad Manager provides access to a vast amount of data, including:
Flexible Time-Based Reporting
Generate reports for weeks, months, quarters or any custom date range to evaluate trends and compare performance.
Actionable Insights for Optimization
See which segments perform well, spot inefficiencies and identify revenue opportunities with precision.
Detailed Reporting Dimensions
Filter and analyze your data using dimensions such as:
- Activity
- Activity Group
- Ad Location
- Advertiser
- Verticals
- Agencies
- Salespeople
- Ad Sources
- Bid ranges
Ready to boost your ad revenue? Our AdWords management agency optimizes your ad campaigns, ensuring every ad dollar is well-invested in driving qualified leads to your website.
What Are the Two Types of Google Ads Manager Accounts?
Bring In More Qualified Leads
The free version of Google Ads Manager (GAM) is already impressive, but Google also offers a paid version with additional features and benefits.
Here are the fundamental differences between the two and how your business can benefit from each:
Ad Manager for Small Businesses (FREE)
Google Ad Manager for small businesses is a free ad server designed for startups or publishers with limited resources to invest in advertising.
Here are some key benefits:
- Access to Google’s AdSense network and additional third-party networks
- Optimized for mobile and video ads
- Line item management, forecasting and targeting capabilities
- Historical data
- Customized reporting
- Access to the application programming interface (API) for ad trafficking and optimization
Ad Manager 360 (PAID)
Google Ad Manager 360 is a premium service that offers all the features of the standard version, with added capabilities for enhanced ad inventory management and revenue optimization.
Here are some key benefits:
- Direct support from Google
- Access to first-party audience segments
- Advanced video options (e.g., dynamic ad insertion and plodding)
- Ad units with five levels of hierarchy (only 2 for the free version)
- Advanced reporting capabilities, such as data protection reports, data transfer log files, conversion reporting and future sell-through
Contact our Google Ads agency today and let us guide you in selecting the best Google Ad Manager account for your unique needs.
Ad Manager, AdSense and AdMob: What Is the Difference?
Put Your Brand in Front of High-Converting Online Users
While all three platforms fall under the Google advertising umbrella, they serve different purposes and target various types of publishers.
- Google AdSense enables small to medium-sized publishers to earn revenue by displaying website ads.
- Google AdMob is geared towards mobile app developers and monetizing in-app ad inventory. It allows developers to serve ads in their mobile applications and earn revenue through clicks or impressions.
- Google Ad Manager allows brands to monetize their ad inventory across various platforms, including websites, mobile apps, videos and games. It offers more advanced features for larger publishers with significant direct sales.
This chart from Google highlights the key differences between these three platforms:
| Google Ad Manager (ad platform) | Google AdSense (ad network) | Google AdMob (ad platform) | Google AdMob (ad network) | |
|---|---|---|---|---|
| Inventory types available | Web + App | Web | App | App |
| Use other ad networks or negotiate directly-sold ads | Yes | No | Yes | No |
| Just tag pages to see ads | Yes, if you allow AdSense to show through Ad Manager | Yes | N/A | N/A |
| Make AdSense or AdMob network compete with other ad networks to maximize revenue | Yes | No | Yes | No |
| Consistent reporting across all ad serving activities | Yes | N/A | Yes | Yes |
| Google manages payments to you and billing your advertisers or collecting payable amounts from ad networks | Yes, for Authorized Buyers, Open Bidding, and transactions through Programmatic Direct No, for traditionally negotiated line items, payments to you come directly from your advertisers or ad networks and you manage billing and collection | Yes | No, payments to you come directly from your advertisers or ad networks and you manage billing and collection | Yes |
Source: Google
All three platforms work in tandem to help businesses achieve their advertising goals and generate revenue through ad placements. No matter which platform(s) are right for your business needs, Thrive’s Google Ads services can help you manage your ad campaigns with ease.
Why Your Business Needs Google Ad Management
Scale Your Campaigns Based on Performance and Results
Mismanaged online advertising can lead to a loss of trust and an audience fatigued by irrelevant or intrusive ads. Users may use ad blockers, depriving you of valuable opportunities to monetize your website traffic.
An experienced Google Ads manager can help you avoid these pitfalls and maximize the return on your investment (ROI) in online advertising.
Here are some compelling reasons your business needs AdWords PPC management services:
Granular Ad Targeting
Google Ads management services allow you to target specific audience subsets. Custom targeting is also available for specific demographic and interest-based parameters.
Detailed Reporting Tools
A Google Ads company can help you make strategic decisions based on different report types. You’ll get focused results with the correct data at your fingertips.
Access to a Testing Environment
Leverage Google Ads management services to test new ad creatives, landing pages and other campaign elements without risking your campaign’s performance.
Budget Management
A trusted Google Ads management agency boasts access to advanced analytics tools that allow you to allocate resources strategically and reduce spending on campaigns that fail to deliver results.
Ad Placement Expertise
A Google AdWords management agency can help you achieve the best ad placement. Optimization techniques, such as dynamic allocation, effectively determine the proper ad format and location for ads.
Compliance With Advertising Policies
Google Ads has strict policies regarding ad content and placements. Partnering with a Google AdWords management company reduces the risk of suspension and other hefty penalties.
Thrive’s Google Ad Management Services
Fully Integrated Solutions To Improve Your Ad Quality Score
Keyword Research and Planning
Our Google Ads services determine the top keywords to bid on and choose the best from the shortlist. The goal is to find keywords that can provide the maximum possible ROI for your Google paid search campaign.
Ad Copy Creation
Our Google Ad agency’s skilled copywriters have mastered creating ad copy that grabs attention and prompts action. We leverage a deep understanding of your audience to craft copy that drives clicks and conversions.
A/B Testing
Test multiple ad variations against each other to identify the most effective for driving conversions. Our Google Ads company tests various components of your ad to identify high-performing ad groups.
Campaign Setup
If you don’t have a Google AdWords campaign set up yet, our AdWords management company will handle it for you. We assign a Google Ads expert to closely monitor your campaigns.
Competitor Campaign Analysis
Our Google Ads management services include a thorough analysis of your competitors’ ads, keywords and landing pages to identify opportunities for improvement and optimization.
Landing Page Design and Creation
Build trust and credibility with well-designed pages. Our Google AdWords management agency tests and optimizes landing pages for better conversions.
Google Analytics provides valuable data on website traffic and user behavior. Our AdWords management company uses this data to optimize your campaigns.
Ad Retargeting
Our Google AdWords management services team sets up remarketing campaigns to target users who have shown interest but didn’t convert the first time.
Bid Management
Thrive’s Google Ads services optimize bids for optimal ad positions at a lower cost. Our AdWords management team adjusts bids based on factors like time of day, location and device type.
Thrive’s Google Ad Management Implementation Process
Reach New Audiences Beyond Just Search Engine Users
Thrive follows a specific growth formula to ensure success for your campaigns:
1
Paid Search Analysis
Our Ads management services begin with a thorough analysis of your current or past AdWords campaigns to identify ways to boost returns.
2
Campaign Setup
With a deep understanding of your business and target audience, we build your campaigns or refine existing ones to achieve maximum performance.
3
Ad Variation Testing
Once the ad copy is finalized, our Google Ads agency specialists conduct A/B testing to determine the best-performing ads.
4
Conversion Tracking
Our AdWords experts closely monitor your ads to identify which groups generate the highest number of leads and sales. Then, we adjust the ad copy and landing pages to concentrate on the keywords with the best outcomes.
5
ROI Analysis
This process consists of two phases: removing non-performing keywords and identifying new ones to experiment with. This includes testing different landing pages, optimizing ad placements and tweaking budgets to achieve maximum ROI.
6
Maintenance and Reporting
Google Ads is constantly evolving, and our Google Ads company stays on top of any changes that may affect your campaigns. We also provide regular reports to keep you informed about the progress of your campaigns.
Why Choose Thrive for Your AdWords Management Services
Benefit From the Expertise of a Certified Google Partner
As a certified Google Partner, Thrive has proven expertise in managing successful AdWords PPC management campaigns. For over 20 years, we have delivered exceptional PPC management services to our clients, with a focus on driving results that deliver maximum ROI.
Choose our Google Ads agency to benefit from:
No Long-Term Commitment
At Thrive, we earn your trust month after month through proven results. Scale your campaigns at any time based on your marketing priorities and budgets.
Dedicated Account Manager
Our Google Ad agency assigns a dedicated account manager to oversee all aspects of your paid search campaigns, from setup to ongoing optimization.
Human-Driven AI
Our approach combines the speed and data-processing power of AI with the strategic thinking and creativity that only experienced Google Ads experts can provide.
Certified Google Analytics Partner
Our Google Ads management agency boasts certified experts capable of creating scalable analytics solutions for your campaigns. We assist with data collection, testing, optimization and reporting.
Diverse Domain Expertise
Our Google Ad agency has worked with businesses of all sizes and across various industries. This enables us to tailor our Google Ads management services to niche-specific strategies and best practices.
Affordable Google AdWords Management Services
We offer competitive pricing structures designed to fit businesses at every stage of growth. Our Google Ads agency’s transparent pricing model means no hidden fees or unexpected charges.
Google Ads Management FAQs
WHAT IS THE DIFFERENCE BETWEEN SEO AND GOOGLE ADS?
Search engine optimization (SEO) is optimizing your website to rank organically in search engine results. In contrast, Google Ads allows businesses to pay for placement at the top of those search results. While SEO is a long-term strategy, Google Ads delivers immediate visibility, making it a key tool for driving fast, targeted traffic.
HOW MUCH SHOULD I SPEND ON GOOGLE ADS?
There’s no universal answer. Many businesses begin with a small daily budget and increase it once they see a positive return. Google Ads campaign management can help determine the most cost-effective spending strategy to meet your unique goals.
ARE GOOGLE ADS EFFECTIVE FOR SMALL BUSINESSES?
Yes. Small businesses can compete in local markets with limited resources using well-targeted ad campaigns. A Google Ads agency for small business can provide tailored strategies that focus on high-converting keywords and relevant audiences.
WHAT’S THE BENEFIT OF WORKING WITH A GOOGLE ADS EXPERT INSTEAD OF DOING IT MYSELF?
Google Ads is easy to launch but hard to master. Working with professionals like a Google Ads PPC agency gives you access to advanced tactics and strategic decision-making that drive better ROI than a DIY approach.
HOW DO I KNOW MY ADS ARE WORKING?
Google Ads provides metrics like impressions, clicks and conversions. A reputable provider of Google AdWord services can help you interpret those numbers to understand performance and measure success against business outcomes.
CAN I RUN ADS IN OTHER LANGUAGES OR COUNTRIES?
Absolutely. Google Ads supports multiple languages and geographic locations. You can segment audiences by region, language or interest to broaden your reach or localize your campaigns. Many AdWords marketing agency partners help businesses effectively expand their advertising to international markets.
IS GOOGLE ADS ONLY FOR ECOMMERCE BUSINESSES?
Not at all. Service-based businesses, local shops, B2B providers and even nonprofits can benefit from Google Ads. Companies use it to generate leads, increase phone calls, grow email signups and drive foot traffic. A knowledgeable Google Ads marketing services provider can match the ad format to your goals.
HOW DOES REMARKETING WORK IN GOOGLE ADS?
Remarketing targets users who have already visited your website but have not converted. With Google Ads retargeting services, you can re-engage those visitors with tailored ads to bring them back and complete a desired action.
HOW DO I CHOOSE BETWEEN GOOGLE ADS COMPANIES?
Start by evaluating experience, case studies and whether their services align with your goals. Look for transparency, industry certifications and strategic flexibility. The best Google Ads expert agency also offers personalized support and regularly communicates results.
DO I NEED BOTH SEARCH AND DISPLAY ADS?
It depends on your goals. Search ads target high-intent users looking for solutions, while display ads build brand awareness and retarget interested prospects. Many AdWords services packages include a mix of both to support full-funnel marketing.
WHY IS GOOGLE ADWORDS PPC MANAGEMENT IMPORTANT?
Ongoing PPC management ensures that your campaigns are optimized for cost-efficiency. Without it, ad performance can drop, costs can rise and opportunities may be missed. A proactive team aligns your campaigns with evolving search trends and audience behavior.
WHAT SHOULD I LOOK FOR IN A GOOGLE ADS MARKETING AGENCY?
A great firm should provide more than just ad setup. Look for one that offers strategic guidance, campaign optimization and transparent reporting. The agency should have a proven track record of improving ad performance across platforms.
HOW CAN A GOOGLE ADS EXPERT AGENCY IMPROVE MY AD PERFORMANCE?
An expert agency brings deep knowledge of the platform’s algorithm, bidding strategies and creative best practices. They use data-driven insights so you get better results while minimizing wasted spend.
WHAT MAKES THE BEST GOOGLE ADS AGENCY STAND OUT?
The best Google Ads agency doesn’t just manage campaigns — it delivers measurable growth. Look for agencies that offer detailed reporting, a proven track record of ROI and substantial industry experience. A data-driven strategy and regular optimization are what set top firms apart.
HOW DO GOOGLE ADVERTISING SERVICES HELP MY BUSINESS GROW?
Google advertising services help your business connect with customers at the moment they’re searching. From keyword targeting to audience segmentation, these services drive leads, sales and brand awareness through various ad formats tailored to your goals.
WHAT SHOULD I EXPECT FROM A GOOGLE ADVERTISING AGENCY DURING ONBOARDING?
The onboarding process with a Google advertising agency should include a discovery session, campaign audit (if applicable), goal-setting and a timeline for launch. A transparent onboarding process is a key indicator of long-term performance and client satisfaction.
HOW DOES AN ADWORDS MARKETING COMPANY MANAGE BUDGETS EFFECTIVELY?
A Google Ads marketing agency analyzes performance trends, audience behavior and competitive metrics to optimize your ad spend. They help stretch your budget while improving results through continuous testing.
IS A GOOGLE ADS ADVERTISING AGENCY RIGHT FOR LOCAL BUSINESS CAMPAIGNS?
Yes. A Google Ads advertising agency can fine-tune your campaigns for geographic targeting and local intent keywords. This makes it easier for local customers to find you when they’re ready to take action.
WHAT ARE THE BENEFITS OF HIRING AN ADWORDS MARKETING COMPANY FOR B2B CAMPAIGNS?
Professionals understand the longer sales cycles and complex funnels typical of B2B. They create account-based targeting strategies to convert professional decision-makers.
