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December 8, 2016

Email Marketing: What Consumers Really Think

E-Mail Marketing

Each year, Mapp (formerly known as email service provider BlueHornet) publishes a study on consumers’ views on email marketing. In August 2016, approximately 1700 consumers across the United States between the ages of 18 and 64 participated in this survey. They answered questions related to the use of mobile devices, email accounts, and their interactions with brands across multiple channels.

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0 Comments | Posted in Email Marketing / Internet Marketing

December 6, 2016

Integrated Digital Marketing: How To Create A Killer Plan

monday inspo

As marketers, we’re guilty of it. We forgo the use of traditional marketing and focus on integrated digital marketing strategies aimed at getting more Tweets, shares, pins, favorites, and ratings. We want higher search engine rankings, and we focus on the Internet behaviors of targeted consumers.

Unfortunately, in all that rush, we tend to forget the most important aspect of marketing: spreading our talents among all channels. This includes the use of traditional marketing.

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1 Comment | Posted in Internet Marketing

December 1, 2016

How to Use Industry Awards to Boost Your Marketing Strategy

Hooray

For small businesses, one of the biggest challenges of gaining relevance is building authority.

While you can do this through quality content, great products, and intelligent networking, you have a leg-up on marketing if you’ve won any industry awards.

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0 Comments | Posted in Uncategorized

November 29, 2016

Live Social Media: How To Leverage It For Your Event

social media for live events

Social media is fantastic for many things: it allows you to connect with customers and enjoy increased engagement, but did you know it can help you make the most of live events as well? Today, the use of social media for live events is becoming near-universal, and more and more brands are hopping aboard.

Here’s what you need to know about how to use your social platforms to get as much traction possible from live events.

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0 Comments | Posted in Internet Marketing / Social Media / Uncategorized

November 18, 2016

Five Web Design Predictions for 2017

Web Design Predictions For 2017
Web design is constantly evolving. Check out these five predictions for web design in 2017. Read Full Article »

2 Comments | Posted in Web Design

November 11, 2016

The Hottest Trends in Internet Marketing for 2017

Internet Marketing Trends For 2017

How do you get the word out about your business in 2017? Of course, online—if a business can’t be found online, it likely will not succeed—but a website alone is no longer enough. Internet marketing is critical to your business’s success.

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0 Comments | Posted in Internet Marketing / Mobile Marketing / Mobile Website Optimization / Online Marketing

November 8, 2016

5 Social Media Statistics for Your 2017 Strategy

 

Tweet, like, share

Social media trends are constantly evolving. What worked last month might be completely outdated today, so it’s critical to have a social media strategy that is fluid and responsive to user engagement. Based on research by Contently.com, these five social media statistics should play a big role in your strategy for the new year:

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1 Comment | Posted in Analytics / Content Creation / Internet Marketing / Small Business / Social Media / Website Content

November 2, 2016

Top Reasons Why Your Small Business Needs Custom Marketing Content

Content is kingBy now, most small business owners know that having a website is essential for remaining competitive. However, many don’t know exactly how to improve their websites and reach out to new customers. High-quality, custom marketing content is the cornerstone to getting the most return on investment for small businesses. Here’s why:

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1 Comment | Posted in Content Creation / Internet Marketing / Website Content

October 18, 2016

Use Digital Marketing To Boost Local Traffic

boost local traffic

While it’s virtually common knowledge that online companies need to craft content to stay afloat, can digital marketing also help businesses that operate on a person-to-person basis?

In a word, the answer is yes, but this is something that many local business owners overlook.

Today, virtually everything consumers do orbits around the web. When a customer wants information, reviews, directions, or details on products, the likelihood that they’ll turn to Google is huge. If you don’t have an online presence, they may well choose to do business with one of your competitors instead.

Because of this, small and medium-sized brick-and-mortar companies are beginning to use digital marketing to boost local traffic and improve in-store performance.

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1 Comment | Posted in Local Online Marketing

October 11, 2016

8 Keyword Research Mistakes to Avoid

SEO KEYWORD RESEARCH TACTICS

In the world of SEO, keyword research is critical.

Essential for helping brands identify and target keywords most relevant to their audiences, keyword research can make or break the success of advertising campaigns, blog content, website optimization and more.

Brands that understand how to conduct proper keyword research are already a step ahead. Unfortunately, keyword research isn’t always easy. In this article, we’ve compiled a list of the eight most common mistakes marketers make with keyword research, and how you can avoid them. Read on to learn more…

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0 Comments | Posted in Internet Marketing / Online Marketing / Search Engine Optimization