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August 25, 2016

Harness The Power Of Client Testimonials For Your Website

client testionials

Client testimonials are a critical piece of any great website.

Great reviews can flesh your site out and prove the quality of your work. But they also serve the incredibly important purpose of inspiring customer confidence. Today, 88% of customers place as much trust in testimonials on a company’s website as they would on a personal recommendation from a friend.

With that in mind, it’s clear that you can’t afford to miss out on the power of client testimonials for your website.

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0 Comments | Posted in Online Marketing / Small Business / Website Content

August 23, 2016

Tell The Story Of Your Brand

Brand storytelling for busines

Every brand has a story to tell, and it is the companies who know how to harness that story that succeed. In the last several years, brand storytelling has become a huge focus among companies around the country, and for good reason: brands that master the power of brand storytelling are better able to communicate value and relevance to their customers. Because of this, it’s essential for companies everywhere to learn how, exactly, to tell their brand’s story.

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0 Comments | Posted in Internet Marketing / Small Business

August 18, 2016

Top Tips To Leverage Content In Your Franchise Marketing Strategy

Franchise Marketing with Content Development

Franchise marketing has always been a complex concept.

To begin with, it’s highly emotional. People making the decision of whether or not to invest in a franchise are typically doing so from an emotional place. They want to know how hard the franchise will be to market, why people will buy the product, and what makes it different from other business opportunities.

Because of this, it’s arguable that franchise marketing is one of the segments most in need of compelling, highly emotive storytelling. And what better way to achieve this than with the help of content marketing?

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0 Comments | Posted in Content Creation / Franchise Marketing

August 16, 2016

5 Ways Social Media Is More Than Just Marketing

Social Media For Business Beyond Marketing

For marketers, social media represents a powerful distribution tool. In addition to making it easy to push content through to followers, it also offers a high potential for conversions, leads, and engagement. But did you know that social media for business can be much more than just a marketing tool? To learn more about the multiple uses of social media, read on.

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0 Comments | Posted in Small Business / Social Media

August 11, 2016

Great CTAs: Rules For Making Them Effective

calls to action

In the world of marketing, calls to action (CTAs) are a critical factor. Meant to drive the audience to take a specific action – typically clicking, downloading, or signing up – a great CTA is often the only thing that spells the difference between a successful conversion and just another bounce. To learn more about what great CTAs are and how you can make yours more effective, read on.

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0 Comments | Posted in Internet Marketing / Online Marketing / Small Business

August 9, 2016

Does Your Website Need A Blog? 7 Reasons Content Writing Is Crucial

content writing

While many companies assume that their business doesn’t need a blog, multiple case studies have shown that content writing is critical for a company’s success.

According to HubSpot, companies who prioritize blogging for business earn 67% more leads than those who don’t. What’s more, business owners who make blogging a priority are a whopping 13 times as likely to reap a positive ROI as their non-blogging competitors.

How’s that for persuasion?

To learn more about all of the reasons content writing is essential for a good online brand, read on.

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0 Comments | Posted in Content Creation

August 4, 2016

How To Create Effective Buyer Personas In 5 Simple Steps

effective buyer personas

In the world of digital marketing, buyer personas are key. In addition to helping you create targeted, highly effective digital content that appeals to your unique customers, buyer personas also serve to improve the relationship between a company and its customers. Unfortunately, many people aren’t sure how to go about creating buyer personas. Luckily, it’s not nearly as difficult as it sounds. Read on to learn more.

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0 Comments | Posted in Internet Marketing / Online Marketing / Small Business

August 2, 2016

10 Web Design Tips For Your Construction Company

construction company web design


When it comes to construction company web design, standing out is key.

There are thousands of construction companies doing business, and the best way to secure your spot at the top is to build a beautiful, quality website your customers can’t wait to interact with.

To help you get started, we’ve compiled a list of our top ten construction company web design tips. Read on to learn more.

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2 Comments | Posted in Construction / Web Design

July 28, 2016

Top 5 SEO Performance Metrics You Should Be Using

 SEO performance metrics

If your goal is to increase traffic and measure your SEO results, one of the best ways to do this is to implement SEO performance metrics. Even if you’ve never used metrics to measure your search engine optimization before, there are dozens of options that can help you improve your SEO efforts and earn better rankings for your site.

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2 Comments | Posted in Search Engine Optimization

July 26, 2016

5 Simple Ways To Create Fresh Content

content writing

While most website owners and bloggers know that content writing is important, figuring out how to produce fresh, original content can be tricky.

As the demand for content gets larger, the struggle to develop unique topic ideas and present them in a compelling way becomes more real. Luckily, there’s a way out.

Content marketing is a critical part of any good online strategy, and today we’re here to help you learn how to cultivate fresh content that benefits your brand and engages your customers. Read on to find out more.

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0 Comments | Posted in Content Creation