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October 18, 2016

Use Digital Marketing To Boost Local Traffic

boost local traffic

While it’s virtually common knowledge that online companies need to craft content to stay afloat, can digital marketing also help businesses that operate on a person-to-person basis?

In a word, the answer is yes, but this is something that many local business owners overlook.

Today, virtually everything consumers do orbits around the web. When a customer wants information, reviews, directions, or details on products, the likelihood that they’ll turn to Google is huge. If you don’t have an online presence, they may well choose to do business with one of your competitors instead.

Because of this, small and medium-sized brick-and-mortar companies are beginning to use digital marketing to boost local traffic and improve in-store performance.

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0 Comments | Posted in Local Online Marketing

October 11, 2016

8 Keyword Research Mistakes to Avoid


In the world of SEO, keyword research is critical.

Essential for helping brands identify and target keywords most relevant to their audiences, keyword research can make or break the success of advertising campaigns, blog content, website optimization and more.

Brands that understand how to conduct proper keyword research are already a step ahead. Unfortunately, keyword research isn’t always easy. In this article, we’ve compiled a list of the eight most common mistakes marketers make with keyword research, and how you can avoid them. Read on to learn more…

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0 Comments | Posted in Internet Marketing / Online Marketing / Search Engine Optimization

October 6, 2016

Top 7 Elements of a Converting Landing Page

Must-Have elements of a converting landing page

Every marketer wants a converting landing page, but this is one thing that’s easier said than done. Between complex factors like keyword inclusion, page copy, visuals, and target audience, it can be tough to figure out how to ensure your landing pages are both engaging and compelling.

Luckily, you’re not alone.

In this article, we’re going to explain how to create a powerful, converting landing page that drives results for you and your company. Read on to learn more. Read Full Article »

0 Comments | Posted in Internet Marketing / Online Marketing / Web Design

October 4, 2016

5 Tips to Boost Your AdWords Quality Score

How to Improve AdWords Quality

In a successful AdWords campaign, Quality Score is crucial.

Unfortunately, many marketers don’t fully understand the concept of an AdWords Quality Score or how to improve theirs.

While a Quality Score may seem irrelevant, it’s an incredibly important marker of quality that can go a long way toward improving your PPC campaigns. Read on to learn more. Read Full Article »

0 Comments | Posted in Internet Marketing / Pay-Per-Click

September 29, 2016

7 Ways Successful Entrepreneurs Manage Stress


stress management

When it comes to the world of business ownership, success involves developing a plan for stress management. It takes a great deal of effort and energy to run a profitable company. People who are responsible for the health of an organization are frequently under a great deal of pressure.

With this in mind, stress management is critical. However, it can be difficult for business owners to learn how to develop a strategy that works for them. To help we’ve compiled a list of the stress management tactics from seven successful entrepreneurs around the world.

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0 Comments | Posted in Small Business

September 27, 2016

A Guide To Choosing The Right KPIs For Your Business

choosing KPIs

Most marketers have heard the saying, “what can be measured, can be improved.” Nowhere is this truer than in online marketing.

Unfortunately, companies that haven’t developed a reliable set of key performance indicators (KPIs) are bound to have a difficult time measuring or improving their business’ success. Because of this, choosing KPIs for your company is critical, and knowing how to select the right ones makes all the difference.

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0 Comments | Posted in Analytics

September 22, 2016

10 Common Online Marketing Mistakes To Avoid

online marketing mistakes

If you’re like most marketers, you want your digital marketing to get better in 2017, not worse. Unfortunately, there is a whole host of marketing mistakes that can result in some negative outcomes. From taking on too much to neglecting to do your research, it’s easy to make inadvertent slip-ups that send your success rate down rather than up. With this in mind, consider reviewing your tactics with our list of the top ten common digital marketing mistakes to avoid.

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0 Comments | Posted in Internet Marketing / Online Marketing

September 20, 2016

13 Awesome WordPress Plugins For Any Site

13 Awesome WordPress Plugins For Any Site

As it stands right now, WordPress powers a massive 4.5% of the internet.

This equates to roughly 15.8M websites around the globe. Approximately 8% of the world’s top 100 blogs are managed on WordPress. What’s more, over 2,000 of the top 10,000 websites in the world use WordPress.

When it comes to website hosting and management, WordPress quite simply takes the cake. Thanks to the platform’s simple dashboard, nearly infinite customization options, and powerful interface, it’s become a global favorite among bloggers to enterprises and beyond.

One of WordPress’s biggest draws, however, is the plugins the platform offers. Ideal for customizing and enhancing a website, plugins are the perfect tool for discerning marketers in all industries.

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0 Comments | Posted in Web Design / WordPress

September 15, 2016

10 Proven Ways To Earn Quality Backlinks For Your Website

earn quality backlinks

Backlinks: they’re a critical component of SEO.

They’re also notoriously difficult to produce.

While all marketers want a site with a huge number of backlinks, very few understand how actually to produce one. Instead, they waste their precious time pursuing unproductive backlink strategies that may harm SEO more than they help it. Luckily, there’s a way out.

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0 Comments | Posted in Search Engine Optimization

September 13, 2016

The Importance Of The Elevator Pitch & How To Develop One

elevator pitch

If you’ve spent any amount of time in the world of business, you’re likely familiar with the elevator pitch. An elevator pitch is a summary of your idea which can be delivered verbally in 60 second or less. Sound complex? It is! But it’s also well worth the time and effort it takes to develop a good one.

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0 Comments | Posted in Small Business