Conversion is crucial to any company’s brand growth and performance. Your conversion rate is a critical key performance indicator (KPI) in digital marketing, used to measure the effectiveness of your ...
Common Conversion Rate Challenges and How To Overcome Them
How To Use Amazon’s New Email Marketing Capabilities to Your Advantage
It’s undeniable that effective direct communication with Amazon shoppers is crucial for any seller’s success. Amazon is currently rolling out its platform’s email marketing capabilities that you ...
Google Weighs In How To Write Meta Descriptions That Are More Effective
Writing the best meta descriptions for your web pages provides a better user experience for your site visitors. It improves your website's performance by increasing click-through rates (CTR), ...
Google Business Profile Update: Local Spam Now Includes Duplicate Photos, Posts, Videos and Logos
In August 2022, Google released a policy update regarding spamming on Google Business Profile posts. It surprised web admins, search engine optimization (SEO) specialists and business owners because ...
10 Reasons Why Online Reputation Management Is As Important as Ever
Ninety percent of customers will read online reviews about your business before visiting your store. They also do it before they check out your website or Facebook page. This is why reputation ...
The Best Venues for Team Building and Corporate Events in Louisville
Let’s face it – many of us have been working solo remotely for far too long and are overdue for some face time with our colleagues. As we close the last quarter of the year, there’s never been a ...
The Best Places To Work Remotely From in Louisville
Working with a Louisville digital marketing agency gives you the opportunity to expand your horizons. The same is true for other types of remote work as well. Louisville is home to a lot of ...
SMS Marketing: How You Should Text Your Customers
One of the best approaches to creating genuine brand connections with your ideal customers is through a proven SMS marketing strategy. Your text message marketing approach needs to be highly engaging, ...
The Best Venues for Team Building and Corporate Events in Houston
Team building activities help boost morale and foster better communication within a team. As the world transitions back to the old normal, there’s never been a better time to host a corporate event to ...