It has been 25 years since Google launched its search engine, revolutionizing how people access information on the web. Throughout that time, Google has continually developed new ways to improve its ...
Google Incorporates Generative AI Into Its Search Engine
Google Is Planning a New Search Engine Under Project Magi: What You Need To Know
Google is making major changes to its search engine technology to keep up with the rapidly changing landscape of artificial intelligence-powered search engines. The company's recent reaction to an ...
Instagram Executive Says Platform Will Become More Video-Centric Over Time: How To Get Started Now
With more than 2 billion monthly active users, Instagram is undoubtedly one of the biggest social media platforms worldwide. As with other social media channels, Instagram is constantly evolving. ...
What Is a Content Hub and How Do You Create One?
When done right, a content hub can be your chief source of organic website traffic and conversions, but it can be complex to begin with. And for that reason, many brands do not concern themselves with ...
Why Omnichannel Marketing Is the Secret to a Customer-Centric Strategy
The proliferation of platforms, channels and devices, both offline and online, resulted in a complex, nonlinear customer journey. Businesses across the board seek to adopt a customer-centric approach ...
What Is Performance Marketing and the Best Ways To Use It To Grow Your Business
The containment measures implemented to stop the coronavirus pandemic plunged the global economy into a deep contraction. So even if digital transformation accelerated, most businesses still need to ...
10 Reasons Why Online Reputation Management Is As Important as Ever
Ninety percent of customers will read online reviews about your business before visiting your store. They also do it before they check out your website or Facebook page. This is why reputation ...
How Continuous Scrolling on Mobile Will Impact SEO Search Results
Google introduced a new update in October 2021: continuous scrolling on mobile devices. The update is supported on iOS and Android. It sounds like a very simple update, but its impact on search ...
10 effective marketing tips to improve your online sales
Are you missing out on any key tips for increasing your online sales? Chances are, if you are not seeing the results you are hoping for, then you might want to read up on some of these effective sales ...