Most local businesses advertise city-wide, but some marketers argue it isn't entirely local enough. Per Google, "near me" searches grew by 200 percent between 2016 and 2019. With consumers relying ...
What Is Hyperlocal Marketing and How To Get It Right
What Are SERPs and Why Should You Care About Your Rankings?
When someone searches on Google, Yahoo!, Bing or other search engines, it will display a page containing all the web links relevant to the query. This page is called a search engine results page or ...
How To Use the Google Ads Performance Planner
In May 2019, Google Ads introduced a tool to help advertisers gather accurate and actionable insights into how specific changes could affect their account’s performance: the Google Ads Performance ...
The Google Updates of 2021 and How They Impact Search in 2022
From the Google Page Experience update and Google MUM to other unexpected Google core updates, 2021 was a year of profound change for digital marketers and businesses worldwide. Throughout the ...
How To Decipher Your Google Ads Optimization Score
Google Ads optimization tools are designed to make businesses and marketers maximize their Google Ads (previously known as AdWords) results. The Google Ads optimization score lets you see your overall ...
Google My Business Statistics You Should Know in 2021
The internet today is a vast expanse of information. However, despite the ubiquity of data available online, there is certain knowledge that only you can provide. One of these is information about ...
What Are Google Web Stories and How To Optimize for Them
Stories are the latest video marketing trend. Described as snackable tap-through mobile video content, stories were first introduced on the social media platform Snapchat in 2017. Since then, the ...
Complete List of Google Penalties and How to Recover
First thing’s first: What is a Google penalty and how concerned do you need to be? Google penalties are served when a website (or parts of it) violate webmaster guidelines – a set of marketing rules ...
How To Check If Google is Caching Your Website Correctly
Is your website attracting and cultivating new leads for your business? To tap into an enormous amount of leads and traffic and move them to the bottom of the sales funnel, your first step is to ...