Why Is The Exact Match Update a Big Deal? Exact match has been a good friend to Google Ads users for quite some time.The recent announcement in June in regards to the update we received from ...
Googles Ads Exact Match Update
This Week in Digital Marketing: Google Releases New Core Algorithm Update
It's official: Google confirmed that there has been another update to their core search algorithm this week. They confirmed yesterday via Twitter what SEOs had been picking up on this week:This ...
This Week in Digital Marketing: Chrome Marks Non-HTTPS Sites Not Secure
We've been warned, and now the day is here: Today, Google Chrome's newest version that marks HTTP sites as not secure is released.Back in February, Google let the world know that Chrome 68, ...
This Week in Digital Marketing: Google’s Mobile Speed Algorithm Update Released
Google has officially released their algorithm update that targets mobile speed. They're calling it the "Speed Update", and its purpose is to demote sites that are too slow on mobile.Here's their ...
This Week in Digital Marketing: Google AdWords Changes Name
Google always seems to be tweaking something, don't they? Whether it's their search algorithm, the way the SERP pages look, new kinds of ads, ad extensions, etc., they're just always on the ...
AMP: What Is It and Why Is It Important?
Have you ever tried to pull up a website on your phone and it takes forever? Does it frustrate you? Do you leave the page because you run out of patience?via GIPHYWhen a website owner ...
Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
How CTR Affects Organic Rankings
There has always been this SEO rumor for a few years now that that click-through rate (CTR) affects your site rankings.While Google denies that CTR affects rankings, Bing has confirmed this quite ...
How to Set up Advertising Budget Rules in Google Ads
In my opinion, PPC marketing should be the most beloved tool in any marketer's toolkit.Unlike traditional forms of marketing, where you purchase ad space for a limited amount of time and ...
