If we're to put a name to the most critical consumer touchpoint in this digital age, a website is up there for most businesses. Yet when it comes to web design, some business owners settle for less, ...
If you asked marketers 10 or 20 years ago if businesses need websites, some might say it depends on the industry. For example, retailers obviously benefit from having a website, whereas oil drilling ...
What is robots.txt and why is it important for search engine optimization (SEO)? Robots.txt is a set of optional directives that tell web crawlers which parts of your website they can access. Most ...
WordPress is the most preferred content management system (CMS) and site builder for several reasons. WordPress is easy to navigate, and the added features and plugins are also useful for digital ...
It’s hard to imagine building a successful website without using data from Google Analytics or Search Console, but when it comes to managing a site on WordPress, accessing these services can be pretty ...
When it comes to meta descriptions, there are a few misconceptions — and outdated tactics — out there. But what is a meta description, what should it look like and how can you leverage your ...
For many business owners, starting a website is a daunting -- and often confusing -- necessity. Your passion and expertise are in your work, not in trying to cobble together a web presence. But what ...
With 87% of buyers beginning their journey online, there is no arguing the importance of a website for a modern-day business.
Once you decide on creating a new website for your business, one of ...
If you’ve spent time on the internet, you’ve probably noticed that many websites have pretty similar structures. However, their navigation may not be entirely clear. When users and bots expect web ...