The influencer and creator economy is thriving. According to Goldman Sachs, influencer marketing spending in the U.S. alone is worth $6.16 billion in 2023 and is expected to grow by 16% in ...
Shopify Collabs Launched: What Does It Mean for Businesses and Content Creators?
Google Ramped Up Its Shopping Features in 2021 To Compete Against Amazon. Did It Work?
In Google's 2021 SearchOn virtual conference, the search engine giant announced several memorable updates. These include its use of artificial intelligence (AI) to improve the search experience and ...
New AI-Powered Feature Allows You To Virtually Try on Clothes: What Does This Mean for the Future of eCommerce Shopping?
Fifty-five percent of people who buy clothes online have returned an item because it did not look the same on them as expected (Google, 2023). As an online seller, you can avoid the same fate with ...
What Is Performance Marketing and the Best Ways To Use It To Grow Your Business
The containment measures implemented to stop the coronavirus pandemic plunged the global economy into a deep contraction. So even if digital transformation accelerated, most businesses still need to ...
Everything You Need To Know About TikTok Shop
The debut of TikTok Shop reinforced the fusion of entertainment and commerce, much like Instagram Shopping. Previously made available in the U.K. and select countries in Southeast Asia, TikTok Shop ...
How To Prepare Your eCommerce Business for the Holiday Shopping Rush
The fourth quarter of the year is when many eCommerce businesses rake in their highest profits. But unfortunately, some brands think that this peak in sales growth during the holiday season is ...
Features Every eCommerce Store Must Include To Grow Sales
The growth of eCommerce has been substantial in the past years. Consumers have redirected their spending for travel and entertainment to purchasing goods and services from eCommerce ...
What Is DTC Marketing and Why It’s Here To Stay
Before the internet and online shopping boom, many brands mostly relied on brick-and-mortar stores for sales. These were the boutiques, department stores, supermarkets and other stores that sold ...
Your Ultimate Shopify SEO Checklist for Better Search Performance
Search engine optimization (SEO) is the most affordable eCommerce marketing strategy you can use to generate more leads and drive more sales for your Shopify store. So if you’re looking to improve ...