It's like the age-old question: If a tree falls in the forest and no one hears it, does it make a sound? Similarly, if you have an amazing product or service, but no one knows about it, does your ...
PPC vs. Organic SEO: When Should I Be Paying for PPC Ads?
100 Online Review Statistics for 2023-2024
Picture this: You're cozied up on your couch, browsing through an online store. You spot something you like, but then the age-old question pops up, "To buy or not to buy?" Enter the unsung heroes of ...
How To Combat eCommerce Cart Abandonment With Email Marketing
Have you ever gone grocery shopping, filled your cart with everything you need and decided not to go through with the purchase? This is an example of what's known as "shopping cart abandonment." ...
Google Says Links No Longer a Top 3 Ranking Factor: Should We Believe This?
Remember the days when marketers scrambled to gather as many backlinks as possible because each one was a golden ticket to the top of search results? Those days may now be gone, especially when Google ...
What Is Google Gemini and When You Could See It Released?
Google’s stakes in the artificial intelligence (AI) space just got higher with the imminent release of Gemini, its most advanced large language model (LLM) yet. With Gemini, the search titan hopes to ...
Google Rolls Out October 2023 Broad Core Update
Google started October 2023 with a bang as it rolled out another core update expected to impact search rankings. This is the third core update released by Google this year, and while the company ...
How Google Treats AI Content – and Should It Be Labeled?
Artificial intelligence (AI) for content creation is in the hot seat right now. Its promise of faster workflows and cost savings has made it an attractive option to many. However, some fear it comes ...
What Is Answer-Based Content and Why You Need It
We've all been there. You type a question into Google, hoping to find the answer you need, only to be met with an overwhelming number of search results that don't quite get to the heart of your ...
Brand Messaging: How To Craft One and Why It’s So Important To Get Right
When you think of M&M’s, what feelings come to mind? For many people, it's the same positive emotions they feel when they like someone. That's because brands evoke the same feelings in us that we ...