Starting a small business takes a lot of work and sometimes it takes years before the investment really pays off. In the beginning, many small businesses rely on a small staff to handle all aspects of ...
“You’ve got mail.”Do you remember hearing that? Not the romantic comedy starring Tom Hanks and Meg Ryan, but the soothing voice you heard when you logged into AOL and had mail back in ...
People receive so many emails every day that it can be hard to make yours stand out.But email marketing is essential to any nonprofit’s success, so giving up on it is not an option.How can ...
The concept is not new, but it is starting to gain momentum as more businesses turn towards new technologies to solve redundancy problems with which human employees just can’t cope.But, in order ...
When you send out an email as part of your company’s email marketing strategy, you’ll have a few goals.Get it read by as many subscribers as possible Get clicks on your call-to-action ...
The first “electronic mail” was sent in 1971 by Ray Tomlinson (MIT student). And, the first email marketing campaign was sent in 1978 promoting a computer company that resulted in $13 million in ...
You look carefully at each and every piece of your email marketing messages to make sure they grab the eye. You want your readers to find every opportunity to take you up on offers, click links, and ...
Every business has a unique identity, and that identity can work for you by attracting a solid group of like-minded customers. If your identity isn't clear, you miss out on those benefits, plus you ...
Google Analytics can help you by collecting meaningful data in so many ways. Once you have the basics down, it's time to start using more features. Campaigns are a great place to start!On a basic ...
