Have you ever gone grocery shopping, filled your cart with everything you need and decided not to go through with the purchase? This is an example of what's known as "shopping cart abandonment." ...
How To Combat eCommerce Cart Abandonment With Email Marketing
Why Digital Marketing Is Even More Important During a Recession
The global economy is in a state of decline, and as the word “recession” looms on many people's lips, businesses have started to feel the pinch. In the U.S., Bank of America's CEO is projecting at ...
Top Email Marketing Trends in 2023 You Should Know
Four billion email users receive 306 billion emails daily (Statista) — that's about 77 emails per user. So with such staggering numbers, how do email marketing experts avoid being left unread or ...
What Are Interactive Emails and Why You Need Them
Every conversion begins with a click, and that's what an interactive email is all about - clicks. Interactive emails contain functional components that invite users to engage with the content, either ...
How To Keep Your Email Marketing Strategy Effective After the Apple Mail Privacy Protection (MPP) Update
Apple first announced the Mail Privacy Protection (MPP) update during its annual Worldwide Developer Conference last June 2021 without going into details, leading everyone — especially the email ...
SMS vs. Email Marketing: Which Is Right for Your Business?
Email marketing and short message service or SMS marketing are two of the most effective lead generation strategies in the digital age. The question is, which approach is more suitable for your ...
How To Build an Email Marketing Strategy in 2021
Newer online platforms have emerged, but few channels beat good old email in bringing in results. Email has become even more essential, now being used to access services like digital banking and ...
Franchise Marketing Statistics You Should Know in 2021
Running a franchise business puts you in a unique position when it comes to promoting your business online. In franchise marketing, for example, the franchisee must align their strategies with ...
Email Marketing Statistics You Should Know in 2021
There are a number of marketing channels that businesses can explore today to drive growth. Yet, email marketing continues to hold its own as one of the more effective marketing tools you can use to ...