Artificial intelligence (AI) is redefining online search. With the advent of AI-powered search assistants like ChatGPT, Bard and Siri, our methods of finding and consuming online information have ...
What Is Answer Engine Optimization, and Should Your Business Focus More on AEO or SEO?
Augmented Reality Marketing: What Is It and Why It Could Boost Your Social Media Strategy
In recent years, augmented reality (AR) has changed social media marketing as we know it. AR marketing seamlessly blends the digital world with the physical realm, elevating the ways businesses ...
How To Create Brand Style Guidelines and Why It’s Important
What do Coca-Cola, Starbucks, Nike and Apple have in common? These brands have all invested heavily in building and maintaining solid brand identities. Coca-Cola is known for its catchy jingles and ...
WordPress 6.0 Update Includes Full Site Editing: What You Need To Know
On May 24, 2022, WordPress 6.0, also known as Arturo – in honor of renowned jazz musician, Arturo O'Farrill – was released. With over a thousand enhancements and bug fixes, the WordPress 6.0 update ...
Tips To Increase Twitter Followers and Engagement in 2023
Since its release in 2006, Twitter has emerged as one of the biggest social media platforms globally. Even in today’s ever-evolving digital landscape, it remains a prominent platform with around 450 ...
Here’s How To Use ChatGPT and a Google Ads Script To Improve Your Responsive Search Ads
Since its inception in 2018, Google Responsive Search Ads (RSA) has revolutionized how advertisers create and launch ad campaigns. This dynamic ad format helps you save time and drive greater ...
105 PPC Statistics You Must Know For 2023
Today’s digital landscape is highly competitive and pay-per-click (PPC) advertising has emerged as a powerful way for businesses to connect with their target audience and maximize ...
Google Releases New Related Search Feature for AdSense: What It Means for Your Business
Since its release in 2003, Google AdSense has revolutionized website monetization. This feature allows publishers to earn additional revenue on their websites and mobile apps. But as technology and ...
The Google March 2023 Broad Core Update Was a Big One: Which Businesses Were Impacted the Most?
Since its inception in 1988, Google has implemented thousands of algorithm updates. From smaller tweaks to major Google core updates, these changes aim to improve the quality and relevance of search ...