First thing’s first: What is a Google penalty and how concerned do you need to be? Google penalties are served when a website (or parts of it) violate webmaster guidelines – a set of marketing rules ...
Complete List of Google Penalties and How to Recover
Why Duplicate Content Isn’t a Negative Ranking Factor
Ask any marketer: Content marketing is one of the most effective ways to grow your audience online. Sharing quality content consistently is a critical component of an effective search engine ...
How To Create an ADA Compliant Website
Is your website compliant with the Americans with Disabilities Act (ADA)? If you said “no” or “not sure,” it’s time to consider the risks and take action. By building a website, businesses can ...
How to Optimize Anchor Text and Why It Matters
How much attention are you giving the anchor text in your online content? This small but significant element is often over-optimized or regarded as an afterthought, either of which weakens its impact ...
How to Write Content That Converts Leads into Customers
Your ads, landing pages and website are tools that enable you to sell online. But what really entices your target audience to engage with your platform is your content and choice of words. Copywriting ...
Why You Should Avoid Duplicate Content on Your Website
A common myth about duplicate content is that it results in a Google penalty. As the search giant states in the Google Search Central guidelines: it doesn’t. Google acknowledges that most cases of ...
How to Optimize Content for Search Intent
The ultimate goal of search engines is to satisfy search intent. If you’re a business owner, providing relevant information that matches your customers’ search queries helps build your online ...
10 Digital Marketing Tips to Jumpstart Your Business After the Coronavirus Shutdowns
The coronavirus pandemic has put a spotlight on all aspects of business marketing. As the ripple effect of COVID-19 careens globally, entrepreneurs must take a proactive approach to coronavirus ...
10 Digital Marketing Ideas to Consider During the Coronavirus (COVID-19)
Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit because of ...