Your Trusted Search Marketing Agency That Drives Real Results
Reach High-Intent Audiences and Convert More Clicks Into Customers
From startups to national brands, our search marketing firm has delivered measurable growth for businesses of all types, sizes and budgets.
Take a glimpse at how our paid search agency has helped these three companies acquire a fast return on investment (ROI):
BRAZOS HIGHER
EDUCATION
+300%
Average Monthly Website Visits
+156%
Ad
Conversions
Brazos Higher Education partnered with Thrive to expand its student loan portfolio. We launched targeted SEM PPC ads (pay-per-click advertising) to drive maximum conversions at the lowest possible cost. This allowed the organization to achieve a record-high 40% increase in one-year loan volume.
GEORGIA BONE
& JOINT
+557%
Monthly
Leads
+212%
Ad
Conversions
This multi-location orthopedic practice group wanted to boost its lead generation through search engine marketing. Thrive combined PPC advertising with on-site improvements to achieve this goal. Within 12 months, Georgia Bone & Joint gained a historical 20% conversion rate.
HUNTER
VISION
+1,400%
Conversions
-65%
Cost Per Click
Hunter Vision, a LASIK and vision correction surgeon, enlisted Thrive’s SEM PPC service to capture more demand. Through aggressive paid search engine marketing campaigns, Thrive generated a remarkable 1,400% increase in conversions while reducing the cost per click by 65%.
In a hurry? Give us a call now at 866-908-4748
What Is SEM and Why It’s a Great Investment
Outpace the Competition and Grow Your Business
Search engines have become indispensable utilities across industries and institutions, including digital marketing, healthcare, education and eCommerce. They serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.
Anyone with a website can leverage search engines to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.
Ready to start your SEM advertising campaign? Thrive explains the significance of search engines in SEM and how your business can use them to speed up your customers’ buying process. Learn more about search engine advertising and improve your marketing effectiveness in no time!
What Are Search Engines?
Search engines are designed to carry out systematic online searches and deliver the best possible results based on the users’ search queries. As a business owner, your goal is to ensure search engines can find your website so that it shows up and ranks high in relevant search engine results pages (SERPs).
Search engines have three significant functions:
1
Crawl
Search engines use their own web crawlers or search engine spiders to scour billions of pages on the internet for new and updated content, such as articles, videos, images and documents. Search engine spiders fetch a few websites and follow the links on these pages to find new URLs.
2
Index
In this phase, search engines store and organize the content based on the keywords, data, recency and user engagement. The new URLs found in the crawling process are indexed in a massive database called Caffeine to be retrieved when the content on the URL matches an online user’s search query.
3
Rank
Search engines categorize web pages and rank them based on factors such as content quality and relevance to provide the most useful search results to online users. The higher your website ranks on SERPs, the greater your search visibility and significance to the query.
What Are the Most Popular Search Engines Today?
Numerous search engines are set as a default with web browsers. These include Google, Bing, Yahoo, Baidu, DuckDuckGo, Yandex, Swisscows, CC Search, StartPage and Search Encrypt.
Here’s a closer look at the search engine market share worldwide:
90.4%
Bing
4.08%Yandex
1.65%Yahoo
1.46%DuckDuckGo
0.87%Baidu
0.75%Data by the Pew Research Center shows that 1 in 4 online users, or about 33 million U.S. adults, use search engines to perform internet research every day for various reasons, including research, shopping, brand promotion and entertainment.
For businesses, search engines serve as a useful platform for gathering data, keeping track of competition and marketing. They provide search advertising opportunities that help marketers gain higher search visibility and close sales faster than through SEO alone.
Search engine advertising is key to improving your digital presence and securing better brand recognition. Most companies, however, dive into it without fully understanding what is SEM. Some are even oblivious to the numerous SEM advertising channels available on the market.
Let Thrive show you the nitty-gritty of paid search engine marketing.
What Is Search Engine Marketing?
Search engine marketing (SEM), also called search engine advertising, is one of the most cost-efficient ways to increase your website’s visibility in SERPs and reach customers at every stage of the buying cycle.
Approximately 81% of consumers perform online research and spend an average of 79 days gathering information about a product or service before making a big purchase. This means the majority of online users have high purchasing intent.
SEM advertising allows you to take advantage of consumers’ online behavior and position your ads precisely when they are looking for your brand offerings and are ready to purchase.
Our search engine marketing experts bid on keywords to optimize your ad performance, increase your Quality Score and bring more traffic and conversions to your landing pages.
Quality Score is a metric used by search engines to determine the quality and relevance of your paid search ads. The better you are at meeting your prospects’ needs, the less search engines will charge you for every ad click and conversion.
How Does SEM Work?
Search engines use algorithms to rank SEM ads and determine their search relevance. Paid search engine marketing is all about creating the right search engine marketing strategy, bidding on high-value keywords and continuously improving your tactics based on analytics results to lower your ad spending and maximize return on investment (ROI).
To outshine your competition, our search engine marketing agency follows a systematic approach to search advertising:
1
Keyword Research and Analysis
Our SEM company utilizes advanced keyword research tools, such as Google Search Console, to identify high-performing search terms and eliminate negative keywords from your list that are not an effective use of your search advertising budget.
2
Ads Creation and Landing Page Development
Once we’ve identified your target keywords, our SEM digital marketing experts craft text-based ads to display in search results and link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.
3
Account Setup and Tracking
This phase is crucial in understanding the effectiveness of your search engine marketing strategy. Our SEM firm runs a lead-tracking report to see if the search engine in use supports conversion tracking. If it does, we double-check the codes to ensure they are properly installed on your landing pages.
4
Campaign Launch and Monitoring
With optimized paid search marketing ads, well-designed landing pages and a robust strategy, you are almost ready to launch your PPC search engine marketing campaign. Thrive manages your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. Upon the campaign launch, our search engine marketing specialists closely monitor your ad performance.
5
Evaluation and Analysis
Benchmarking campaign results against your paid search marketing goals is key to measuring your SEM success. We track and evaluate your key performance indicators (KPIs), including click-through rate (CTR), Quality Score, search impression share and cost per conversion. The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.
Now that you know what is search engine marketing and how it works, the next step is determining whether it is worth your investment. Let our SEM company walk you through the advantages of capitalizing on these services early on.
Is PPC Search Engine Marketing Essential to My Business?
Yes. Whether you own a local brick-and-mortar store, an eCommerce business or a large enterprise, paid search marketing should be part of your digital marketing strategy.
Search engine marketing experts estimate that it takes seven to 13 interactions with a brand before a prospect converts. Google search advertising is a cost-effective way to increase brand familiarity.
SEM digital marketing makes your business more visible in search engines. And unlike traditional advertising tactics, internet search engine marketing connects your company with an extremely targeted audience segment.
Here are more advantages of PPC search engine marketing:
Better Brand Recognition
Internet search engine marketing allows you to bid on the most accurate keywords that match your customers’ search intent. Additionally, Google SEM enables you to place your brand name in the ad’s headline, display URL, description and extension link. These SEM campaign management tactics increase your chances of securing the coveted position in Google search results and bring fast visibility to your business.
Increased Conversion
One of the key benefits of Google SEM ads is its ability to provide near-immediate results with a fast ROI. With the right search engine marketing solutions, you can generate new sales and conversions on the same day. However, continuous Google search advertising and campaign revamps are essential to ensure your year-over-year growth. Entrust your campaign management with us for sustainable business growth.
Specific Targeting
More than 30 billion Google searches are conducted every month and 99.9% of these global searches do not apply to your audience targeting approach. With SEM PPC, you can leverage various targeting options, such as geo-targeting, ad scheduling and device targeting, to ensure your Google SEM campaign shows up in the right places. Our search marketing services team optimizes your ads to match your target audience.
Greater Campaign Control
SEM digital marketing makes it easy to manage your advertising budget and brand messaging. Unlike in SEO, where search engines decide how organic search results are displayed, Google search advertising gives you control over your calls-to-action (CTAs), ad schedule, audience targeting and other aspects of your Google SEM ads.
Measurable Growth
Internet search engine marketing enables you to test your ad performance and measure the results for each campaign. With access to in-depth analytics, you can determine which ads generate the highest conversion rate for your company in terms of CTR, clicks, impressions and other metrics.
Improved Organic Traffic
A significant 93% of online experiences begin with a search engine. This means that gaining higher search visibility positions your brand where the majority of your customers are. By knowing what is SEM and how you can leverage it to your advantage, you can drive high-quality traffic to your website.
Begin your PPC search engine marketing today! Contact our SEM firm and let’s discuss the details of your next project.
SEM PPC Advertising
Acquire Highly Targeted Leads With the Right Marketing Tactics
Now, more than ever, search engines and customers demand a more targeted approach to keep your brand relevant in your respective field. Thrive assesses a plethora of website search engine marketing strategies to ensure you invest in a guaranteed way to boost your search visibility.
There are numerous types of PPC search engine marketing tactics that you can employ to achieve your goals:
DISPLAY ADVERTISING
Display advertising focuses on attracting online users’ attention to convince them to take a specific action, such as signing up for a newsletter or registering for a free software trial. Display ads are made up of texts, images or videos that appear in designated areas of a website or social media platform. The goal of display advertising is to encourage page visitors to click through to a landing page and complete an action.
Display advertising campaigns are charged on a cost per click (CPC) basis. This means you pay for every click on your ads. There are various forms of display ads to choose from, depending on your purpose:
Banner Ads
These are image-based ads that aim to get page visitors from the host website to the advertiser’s website. With this display advertising method, you are charged per impression, click or action. Our display advertising agency combines static and animated media to attract your prospects’ attention and compel them to click through.
Interstitial Ads
These are interactive, full-screen display ads that show up before users are directed to the original page they requested. Interstitial ads boast a high impression rate because they engage users with relevant content at natural pauses in a platform’s flow. Our SEM experts determine the perfect time and place to embed your ads to generate more clicks.
Video Ads
YouTube marketing and social media advertising platforms opened a new avenue for marketers to immerse their brands into a user’s browsing experience. Video ads appear before, during or after a video stream. To capture your prospects’ attention out of the gate, our display advertising agency develops engaging video ads with robust CTAs.
Rich Media
One of the key aspects of our display advertising services is driving brand engagement within your specified timeline. Rich media ads allow us to add a creative twist to bland ads to generate a higher engagement rate. Our search engine marketing agency helps you capture attention faster and hold it longer.
Invest in results-driven display advertising services and get more potential clients to engage with your brand. Our display advertising agency works closely with your team to determine the strategies to start with.
GOOGLE SHOPPING
Google Shopping serves as a robust advertising platform for eCommerce businesses to generate sales and revenue.
Google Shopping ads are also called Product Listing Ads (PLA), which appear within the Google search results for a product. These types of ads are particularly effective because they display prices and high-quality images of merchandise from various brands on the product listing.
No matter if you own an offline store or a thriving eCommerce business, Google Shopping ads are an excellent investment to boost your sales. Since product ads appear at the top of SERPs, you gain more qualified traffic from prospects with clear buying intent.
To help you get the most out of your Google Shopping ads campaign, our SEM experts segment your ads by intention. We create two different campaigns to capture branded and non-branded searches. This way, we determine which ad campaigns deliver the highest conversion at a lower cost.
As a trusted SEM company, we also:
- Keep your pricing competitive
- Optimize your product data
- Use smart bidding strategies
- Test bids extensively
- Place keywords in your product title
- Connect your Google Shopping ads to your physical store
Enlist our SEM services and let us help you maximize your ad budget for Google Shopping! Call our search marketing agency now to learn more about how our solutions can boost your online performance.
REMARKETING
Remarketing has been a buzzword in the website search engine marketing realm, but only a few truly understand how it works. What is remarketing and how can you leverage it to your advantage? Our remarketing agency gets into the details of AdWord remarketing to bolster your SEM knowledge.
What Is Remarketing?
Remarketing is a form of website search engine marketing wherein you reach out to prospects who have already shown interest in your brand offerings or have visited your website in the past. The goal of Google remarketing is to keep your brand top of mind and entice prospects to click through and explore what you have to offer.
Google remarketing ads appear when online users are browsing the web, reading news sites or watching YouTube videos. Regardless of whether or not page visitors complete an action while on your website, they will start to see your AdWord remarketing campaigns in relevant places across the internet.
If you already advertise on Google, our remarketing company simply places an AdWord remarketing tag on your website to get page visitors added to your audience list through browser cookies. You also have the option to customize how your Google remarketing ads are triggered or where the codes are embedded in your website. In this way, you have more control over your audience targeting.
The best part? Our search engine marketing digital agency handles your campaign from setup and implementation to monitoring and ongoing optimization, so you can spend more time doing what you do best.
Why Should I Invest in Remarketing Ads?
AdWord remarketing offers numerous benefits for your business. Besides enhancing your brand recall, Google remarketing services also expose your ads on a broad array of participating websites. Furthermore, our remarketing company offers targeted solutions that:
- Improve online and offline sales process
- Deliver higher conversion rates
- Reach highly targeted customer segments
- Require lower cost per action (CPA)
Get more returning visitors and turn them into customers with our remarketing services. At Thrive, we won’t just explain what is remarketing to your team but also how you can use it to capture your visitors’ interest and keep them coming back.
Schedule a consultation with our remarketing company to find out more about our digital solutions.
YOUTUBE ADVERTISING
YouTube is the second-most-visited site after Google, with nearly 3 billion monthly active users. If you have not yet invested in YouTube video advertising, you must reconsider your paid search marketing efforts.
YouTube advertising is a PPC search engine marketing method that focuses on creating engaging YouTube video ads and optimizing them to capture the attention of prospects who are unfamiliar with your brand. There are various types of YouTube video advertising that you can use to boost your marketing efforts:
1
TrueView Ads
This is the standard YouTube video ad you see on the platform. With TrueView ads, you only pay when viewers watch or interact with your YouTube video ads. Skippable TrueView ads are between 12 seconds to six minutes long. Non-skippable YouTube ads, on the other hand, are 15-20 seconds long.
Search engine marketing service providers implement two types of TrueView YouTube ads:
Video Discovery Ads
These are YouTube ads that appear on the search results page, the YouTube homepage, or as related videos on YouTube video watch pages.
In-Stream Ads
This type of YouTube video ad appears before the video selected plays. In-stream ads can also be placed in the Google Display Network (GDN) or on sites that purchased Google video ad space.
2
Pre-Roll Ads
Pre-roll YouTube ads play before, during or after the main video. With this type of YouTube video marketing, you have 15-20 seconds to showcase your unique value proposition. There is also a non-skippable pre-roll YouTube video ad that runs for 10 minutes or longer.
Our search engine marketing consultancy firm recommends pre-roll YouTube video advertising if you are releasing a new product or promoting a major event, such as a webinar or a course enrollment.
3
Bumpers
Bumpers are the shortest YouTube video marketing ads, running for only six seconds. This YouTube video advertising method complements larger video campaigns, such as new product launches or event promotions. The key is to use the six-second duration wisely to fit your brand messaging and encourage viewers to take your desired action.
Thrive’s YouTube video marketing services are designed to maximize your pay per view and generate the highest possible return. Our YouTube marketing company works closely with your team to understand your goals, establish your YouTube advertising metrics and ensure our services meet your standards.
Get the best performance out of your ads with help from our YouTube marketing agency. Enlist our services now and increase your view-through rate (VTR)!
Thrive’s Proprietary Tools for High-Performing SEM Campaigns
Smarter Insights. Superior Results.
Our SEM services company invests in custom-built technology to ensure your campaigns drive maximum ROI.
Thrive Score evaluates more than 150 factors across your SEM content marketing and ad campaigns to determine gaps and guide our next steps. This detailed performance assessment ensures your display advertising services are built on solid foundations.
Our search engine marketing firm utilizes an exclusive suite of tools to keep your brand visible in AI search. These technologies, combined with our years of expertise, allow us to support efficient workflows and stay ahead of the competition.
Stay informed and in control with Thrive Stats. This all-in-one reporting and analytics dashboard consolidates all your campaign data into one intuitive interface, making it easier to track your campaign performance and make data-backed decisions.
Thrive Local is a pay-for-performance reputation management and local SEM content marketing tool that helps your business dominate every market it serves. Whether you manage one or 100 locations, Thrive Local supports your business growth.
Why Choose Thrive Internet Marketing Agency for Your SEM Services
We Execute Growth Strategies for Sustainable Success
Thrive Internet Marketing Agency is a leading innovator in PPC search engine marketing. Our YouTube marketing agency develops systematic internal processes to ensure the successful completion of all our client campaigns and support services.
Partner with us and get search engine marketing consultancy services that match your needs. Here’s what awaits you at Thrive:
SEM Experts
Website search engine marketing can be a time-consuming, albeit rewarding, process. Thrive’s SEM campaign managers bring years of technical expertise to ensure your ongoing and remarketing campaigns drive results. Our SEM experts thoroughly evaluate your website to develop paid and organic strategies tailored to your needs.
Diverse Expertise
Over the years, our YouTube video marketing company has assisted numerous businesses with their SEM advertising campaigns. We develop a deeper understanding of each industry we partner with to provide custom internet search engine marketing solutions that yield desired results. Choose Thrive and let us help you achieve your SEM PPC goals.
Dedicated Account Managers
Choose our YouTube video marketing company and work with dedicated account managers. From your search engine marketing campaign inception to completion, we work closely with your team to ensure you get your money’s worth. Our SEM experts schedule regular consultations with you, giving special attention to all your concerns and queries.
No Long-Term Commitment
We’re confident in the value our paid search engine marketing services deliver, which is why we don’t lock clients into restrictive long-term contracts. Our flexible SEM campaign management model accommodates all your needs while maintaining performance standards at every turn.
Affordable Pricing
Our YouTube marketing agency offers competitive, transparent pricing that fits businesses of all types. Whether you’re a startup trying SEM PPC for the first time or an established enterprise scaling your digital presence, our search engine marketing company creates custom packages that align with your budget.
Comprehensive Campaign Reports
From the smallest updates to the biggest wins, our YouTube marketing company includes everything in your monthly reports, so you get the low-down on your campaign progress. More importantly, our search engine marketing consultants answer all your questions so you understand where your investment goes.
Frequently Asked Questions About Search Engine Marketing
HOW DO I DETERMINE THE RIGHT BUDGET FOR MY SEM CAMPAIGNS?
Your SEM campaign budget depends on several factors, including your business goals, competition and expected return on investment. Our search engine advertising agency begins with an in-depth consultation to understand your campaign goals and establish a clear budget. We will start with a modest budget that allows for adequate data collection and testing across different keywords and ad variations. Our search engine marketing experts will monitor performance closely and gradually increase spending on high-performing campaigns while reducing the budget in underperforming areas.
HOW DO YOU MEASURE SUCCESS IN SEM?
Campaign success is measured through metrics such as click-through rate (CTR), conversion rates, cost per click (CPC) and return on ad spend (ROAS). Platforms like Google Ads also provide detailed reports on impressions, ad position and engagement. Our services include regular search engine marketing analysis and campaign tracking to identify what’s working, what needs adjustment and how to improve future ad campaigns.
DO SMALL BUSINESSES BENEFIT FROM SEM?
Absolutely. Search engine marketing service allows small businesses to compete with larger brands by targeting specific local markets or niche keywords. With strategic budgeting and smart keyword choices, small businesses can drive traffic, attract new customers and generate high-quality leads without needing a massive marketing budget.
WHAT SHOULD I LOOK FOR IN A SEM MANAGEMENT AGENCY?
Partner with a search engine marketing firm with a proven track record, transparent pricing, clear communication and dedicated account managers. A reputable SEM advertising agency takes the time to understand your business goals and offers tailored strategies to your industry and audience.
HOW DO I KNOW IF A SEARCH ENGINE MARKETING FIRM IS TRUSTWORTHY?
Check the search engine marketing digital agency’s reviews, case studies and client testimonials. Ask if they are certified by industry giants like Google. A trustworthy search engine marketing company won’t promise unrealistic results or hide behind jargon. They should explain their strategies clearly and involve you in decision-making.
HOW DOES THRIVE’S SEM APPROACH DIFFER FROM OTHER AGENCIES?
Our SEM advertising agency takes a data-driven approach rather than using generic templates. We begin with a comprehensive market research and competitor analysis to identify unique opportunities. We also provide transparent reports with actionable insights to guide your next strategies.
CAN SEM WORK ALONGSIDE MY EXISTING SEO EFFORTS?
Absolutely. SEM and SEO are complementary strategies that work best when implemented together. While SEO builds long-term organic visibility, SEM provides immediate traffic and conversions. Our search engine advertising agency leverages insights from SEM campaigns to inform our SEO strategy. Many of our most successful clients use both services simultaneously to build sustainable growth.
DO YOU OFFER MONTH-TO-MONTH CONTRACTS OR REQUIRE LONG-TERM COMMITMENTS?
No. Our SEM management agency offers flexible engagement options without locking you into rigid contracts. You can cancel your SEM marketing services at any time. While we recommend giving campaigns at least three months to properly test and optimize for best results, there’s no contractual obligation to continue if you’re not satisfied.
WHAT PLATFORMS DO YOUR SEARCH ENGINE MARKETING CONSULTING SERVICES INCLUDE?
Our search engine marketing consulting services primarily focus on Google Ads. Depending on your target audience and industry, we may also recommend incorporating other platforms, such as Amazon Advertising for eCommerce businesses. Each platform is strategically selected based on where your ideal customers are searching and which will deliver the highest return on your investment.
