Make Every Swipe Count
Don’t just keep up with the trend. Stay ahead of it with Thrive Internet Marketing Agency’s high-impact Amazon Posts strategy. We create a compelling visual story that builds engagement and boosts sales.
Amazon Posts is a free, image-based social media feature built right into Amazon, giving brands a unique opportunity to connect with shoppers through lifestyle-focused content.
Our Amazon advertising agency helps brands harness the full potential of Amazon Posts. From strategic planning and profile setup to content creation and feed optimization, we ensure every Post drives conversions.
Let’s discuss your Amazon brand posts management needs today.
150+ Reviews
100+ Reviews
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Our Amazon Agency Gets Results
Proven Performance Across Markets
Our clients’ success stories are our best proof of performance. From small businesses to global sellers, our Amazon social media marketing company helps brands leverage Amazon Posts to reach more shoppers and increase product sales. Here’s what our Amazon marketing agency achieved for our clients:
Here’s what our Amazon marketing agency achieved for our clients:
ADHESIVE
TAPE SELLER
+111%
Conversion
Rate
+313%
Ad
Sales
Before Thrive, this client struggled with optimizing its product listings. Our Amazon advertising and SEO company implemented strategic listing optimization and ad management. Only one month after the campaign rolled out, the client saw a 106% uptick in conversion rate and a 50% return on ad spend (ROAS).
SKI EQUIPMENT AND
APPAREL BRAND
+265%
Brand Store
Traffic
+69%
New-to-Brand
(NTB) Sales
This ski equipment and apparel brand partnered with our Amazon agency to increase brand awareness and improve negative campaign performance. Thrive conducted comprehensive Amazon optimization, focusing on Amazon SEO and brand store redesign. This resulted in a record-breaking 265% increase in brand store traffic.
IDVILLE
+50%
Unit
Sales
+88%
Ad
Sales
IDville enlisted Thrive’s Amazon marketing service to increase its market share and grow Amazon sales. Thrive focuses on optimizing the client’s Amazon brand store and leveraging Sponsored Product and Sponsored Brand ads. These efforts generated a 50% boost in units sold.
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What Are Amazon Posts?
Impress Your Customers With Stunning and Unique Lifestyle Content
Amazon Posts is the retail giant’s own image-based, social media-type platform created to drive brand and product discovery. This free Amazon advertising and marketing feature allows you to showcase your products through curated, compelling lifestyle content that captures users’ attention and strengthens brand recognition.
Your Amazon advertising posts appear in multiple shoppable feeds across the marketplace, such as on product detail pages, related product carousels and even competitor listings, giving your brand more visibility and discoverability where it matters most.
With just one click, shoppers can explore your content and proceed directly to purchase from your listing.
Amazon Post Elements
An Amazon Post is similar to a typical social media post. It contains your brand logo, name, image and caption, but it’s the buying feature that makes Amazon Posts different.
Shoppers who find value in your Posts can hit a “Follow” button to receive your Post updates and have an option to purchase the product in the Post.
A. Profile banner: Displays your brand name and logo
B. Custom image: Uploaded images that help showcase your products
C. “Show product” icon: Displays an associated product listing preview
D. Caption text: Customized Post captions to communicate your message
E. Category tags: Relevant product categories automatically tagged by Amazon
Where To Find Amazon Posts
Shoppers can see Posts mainly on product detail pages on the mobile app or mobile web browser. The Posts section is labeled “Related Posts.”
Shoppers can click through to the image to see a feed of related posts, click the category tags to proceed to the category feed or click the seller logo or name to open the seller’s brand feed.
1. Product Detail Page: A carousel of Posts labeled “Related Posts” is found towards the bottom of the page, above the “Customer Questions” section.
2. Related Posts Feed: A vertical feed shown after clicking an image on the related Amazon product feed or “Related Posts.”
3. Category Feed: A vertical feed shown after clicking one of the category tags.
4. Brand Feed: A vertical feed shown after clicking on the profile banner.
Expert tip: Shoppers predominantly see posts on mobile, but there is a way to access Posts on desktop. Sellers are given a unique and case-sensitive URL or link to their brand feed following the format: amazon.com/posts/brand/YourBrandName.
You can use this unique URL in your promotions to direct your other social media audience to your shoppable brand feed. For example, you can include your brand feed URL in a Facebook or Instagram post to encourage your followers to browse your instantly shoppable feed on Amazon. You can also use this link in your SMS or email marketing campaigns.
Why Use Amazon Posts?
Turn Passive Browsers Into Buyers
Posts provide an ideal Amazon social media experience for both shoppers and sellers through engaging content and an easy way to shop. This Amazon social media marketing solution gives all brands an excellent opportunity to grow their reach.
Boost Product Discovery and Sales
Amazon Posts gives shoppers a new way to find your Amazon product listing and discover your brand. You leverage an additional customer touchpoint on the Amazon app, mobile browser and desktop through a direct link to your brand feed. By being more present on Amazon, you improve brand awareness and grow your revenue potential.
Show Up on Competitor Listings for Free
Brands usually pay to appear on competitor product detail pages. But on Posts, it’s free and automated by Amazon. Creating stunning Posts sets you apart from your competitors. It’s free for now, so you have nothing to lose. Our Amazon advertising agency can help you determine the best use of your time and resources for Amazon Posts.
Showcase Your Products Creatively
With Posts, you aren’t limited to the Amazon product listing rules for using product-only images on a white background. You can write captions that relate to your audience, subject to Amazon Post guidelines. Take your followers on a visual journey through lifestyle images that serve as social proof. It’s a chance to let your brand personality shine with next-level Amazon content.
Build Your Community on Amazon
Posts personify your brand and your followers become your online community. The standards for online content and engagement are at an all-time high. Break away from the transactional nature of eCommerce and build a relationship with your Amazon audience. Our Amazon agency specializes in full-funnel marketing to tell your brand story and reach your ideal customer.
Thrive’s Proprietary Tools for Continuous Amazon Growth
Better Strategy. Better Posts. Better Results.
Our Amazon listing optimization service experts leverage custom-built platforms to maximize every opportunity for growth.
Measure your marketing health with precision. Thrive Score evaluates your digital performance across 150+ factors to identify your Amazon campaign strengths, uncover gaps and prioritize strategies that drive higher sales and revenue.
Thrive doesn’t only ensure your Amazon advertising success, but we also keep you ahead in AI-driven search. We use ThriveAI, a suite of exclusive tools, to boost your AI visibility and drive more traffic to your Amazon brand store.
Thrive Stats is a reporting dashboard that delivers real-time performance tracking across every channel. With clear insights and easy-to-navigate campaign reports, Thrive Stats helps you make fast, confident decisions.
Thrive Local’s pay-for-performance reputation management and Amazon listing optimization service streamlines processes and protects your brand image. Maintain customer trust and drive higher conversions on Amazon and beyond.
What’s Included in Thrive’s Amazon Posts Services?
Supercharge Your Results and Build an Active Online Community
Other Amazon Services Offered by Thrive
Enhance Product Discovery and Boost Repeat Sales
Why Choose Thrive for Your Amazon Posts Services
We Work With You To Drive the Results You Want To See
Thrive Internet Marketing Agency is a professional Amazon advertising agency, growing Amazon brands since 2005. Trust us to show a new side of your brand through curated lifestyle content and continuous engagement.
Here’s how our Amazon Posts company helps boost your product discoverability and sales:
Frequently Asked Questions About Amazon Brand Posts Management
WHAT ARE AMAZON POSTS AND HOW DO THEY WORK?
Amazon Posts are a free, image-based feature within Amazon that functions like a social media feed. With professional Amazon Posts marketing, sellers can showcase lifestyle images and product tags that link directly to their listings.
WHY SHOULD I INVEST IN AMAZON POST MANAGEMENT SERVICES?
Using expert Amazon Post management services ensures your content is consistently optimized, visually appealing and strategically scheduled to maximize reach, clicks and conversions.
DO YOU PROVIDE AMAZON POSTS OPTIMIZATION SERVICES FOR EXISTING CAMPAIGNS?
Yes. Our Amazon Posts optimization services include analyzing your current posting performance, identifying improvement opportunities and implementing strategic changes to boost engagement and visibility. We optimize posting frequency, content themes, visual aesthetics and targeting to maximize your Posts’ impact.
HOW DOES AMAZON POSTS HELP WITH PRODUCT DISCOVERY MARKETING?
Through Amazon product discovery marketing, Posts appear in category feeds, related product carousels and brand feeds, exposing your products to shoppers browsing both your listings and competitor pages.
WHAT DOES AMAZON POSTS CAMPAIGN MANAGEMENT INVOLVE?
Amazon Posts campaign management encompasses the complete oversight of your brand’s posting strategy, including content calendar creation, creative asset development, community engagement monitoring and performance analysis. Our Amazon marketing company ensures your brand maintains a cohesive voice and visual identity while maximizing the reach and effectiveness of every post.
WHAT’S INCLUDED IN AMAZON POSTS PROFILE SETUP?
Amazon Posts profile setup includes creating and optimizing your brand profile, establishing posting guidelines, setting up tracking mechanisms and configuring your content management system. We ensure your profile aligns with Amazon’s best practices and represents your brand professionally while maximizing discoverability.
HOW DO YOU HANDLE AMAZON POSTS MOBILE MANAGEMENT?
Our Amazon mobile Posts management service focuses specifically on mobile user behavior and preferences, since Posts primarily appear on mobile devices. We optimize image dimensions, text readability, loading speeds and user interaction elements to ensure your content performs exceptionally well on smartphones and tablets.
WHAT IS AMAZON BRAND FEED OPTIMIZATION?
Amazon brand feed optimization refers to strategies focused on fine-tuning your Posts layout, imagery and publishing schedule so that your brand feed becomes an engaging, scrollable catalog for shoppers to explore.
HOW DO YOU DEVELOP AN AMAZON POSTS CREATIVE STRATEGY?
Our Amazon Posts creative strategy begins with understanding your target audience, brand positioning and business objectives. We create content themes that resonate with Amazon shoppers, develop visual guidelines that align with your brand identity and establish messaging frameworks that drive both engagement and conversions.
HOW DO YOU MEASURE AMAZON POSTS ROI?
Our Amazon Posts ROI optimization involves tracking key performance indicators (KPIs) such as impressions, engagement rates, click-through rates and attributed sales. We analyze how Posts contribute to overall brand awareness, product discovery and revenue generation, then adjust strategies to maximize return on your content investment.
