Thrive Services Used
Amazon Marketing
Project Overview
IDville is a premier provider of ID card printer systems and ID badge accessories in the United States. The company entrusted Thrive Internet Marketing Agency to handle its Amazon marketing campaign. The main goal was to gain market share for photo ID printers and supplies on Amazon while also lifting gross margin dollars.
Since taking over the client’s Amazon marketing, Thrive was able to quickly get its Amazon listings up, create a branded look and launch ads that generated impressive results. The company’s unit orders increased by 13% and sales up by 17%. Meanwhile, Amazon advertising resulted in a whopping $207,128.64 in ad sales, with 83% coming from new shoppers.
From the Client:
“We’re really trying to grow our Amazon sales, and we’re looking for a partner who is able to help us do that. We found Thrive through a Google search. Through our conversations, I decided [Thrive] was going to be the partner that would help us grow our sales and the partner who really cared and felt like they were going to be part of the team.
“Ultimately, it paid off. We like working with Thrive. We’ve loved the results; we’ve really been able to grow our sales on Amazon … and I would recommend them to anyone. If you’re looking for a partner who’s going to feel like a natural extension of your team, someone who’s invested and cares about growth more than making sure you pay your invoices, I would recommend Thrive.”
The Results
+83%
New Website Users
+50%
Units Sold
+51%
Total Product Sales
+88%
Ad Sales
Amazon was too big for the client to manage, grow and maintain on its own. And because the client had MAP pricing (minimum advertised price recommended by the manufacturer), Thrive had to rely on advertising and listing optimization to grow sales on Amazon.
Our data-driven approach to Amazon marketing resulted in:
- Advertising Cost of Sale (ACoS): -37% MTD
- Buy Box: +96% MTD
- Mobile App Views: +38,879 MTD
- Clicks: +49,976 MTD
- Click-Through Rate (CTR): +0.15%
- Cost-Per-Click (CPC): $1.62 YTD
- Impressions: +49,976 YTD
- Monthly Traffic: +6,699
- Pageviews: +88,532 MTD
Units sold also increased month-over-month (MoM), generating a record-high 50% increase.
The Execution
Since the client was fairly new to Amazon, all the initial setup took time to get loaded into the platform. Understanding when to push specific products and pull back on others was also crucial in improving its ad spend efficiency and generating monthly sales.
To achieve the client’s primary goal, we focused on:
- Monitoring its basket analysis to see where shoppers purchase, determine competitors and identify keywords IDville should be ranking on.
- Pulling time studies on what keywords and products perform best at what time of year.
- Establishing monthly ad budgets.
- Building a consistent, professional look and feel for the brand’s Amazon store to boost consumer confidence when making a purchase.
- Leveraging Sponsored Products and Sponsored Brand ads to increase awareness, consideration and sales.