Tap Into High-Intent Shoppers
Everywhere They Browse
Amazon DSP (Demand-Side Platform) allows you to place highly targeted digital display ads both on and off Amazon, reaching shoppers wherever they spend their time online.
As your dedicated Amazon advertising agency, Thrive Internet Marketing Agency manages every aspect of your DSP campaigns to maximize your results. We leverage first- and third-party shopper data to reach your ideal customers more effectively. This enables precise audience targeting, advanced retargeting strategies and brand exposure across Amazon and its affiliated sites.
Partner with our Amazon DSP agency and let us turn high-intent browsers into loyal buyers through expertly managed DSP advertising.
Tap Into High-Intent Shoppers
Everywhere They Browse
Partner with our Amazon DSP agency and let us turn high-intent browsers into loyal buyers through expertly managed DSP advertising.
150+ Reviews
100+ Reviews
50+ Reviews
Our Amazon Agency Gets Results
Maximize ROI With Expert Campaign Optimization
Thrive Internet Marketing Agency has grown businesses of all sizes for decades. Our advertising experts continually identify opportunities to increase your return on ad spend (ROAS), strengthen your brand presence and grow your customer base.
Here’s what our Amazon marketing agency achieved for a couple of our clients:
SEISMIC AUDIO
+26%
Sales
Volume
-28%
Advertising Cost
of Sale (ACoS)
Thrive’s winning strategy consisted of a robust Amazon SEO foundation and highly targeted Amazon ads. We completed an overhaul of product detail page elements and images for over 2,000 products to improve keyword performance and online visibility. With our Amazon DSP agency’s help, the client grew its sales volume by 26% within the first two months with Thrive.
IMAGE 3D
+451%
Unit
Sales
+350%
Sales
Volume
Before working with Thrive, Image 3D did not have an Amazon advertising strategy in place. Our experts launched a full-scale Amazon marketing campaign focused on increasing pageviews and unit sales. We revamped its digital presence with relevant keywords and high-quality creatives. These efforts resulted in a remarkable 451% increase in unit sales and a 350% boost in sales volume.
ALL-NATURAL
NOOTROPICS SELLER
3X
Return on
Ad Spend
$11K+
Ad
Revenue
This client entered a competitive market with a premium-priced product. Our Amazon DSP agency focused on listing optimization and targeted advertising to get the product in front of its target audience. Three months into the partnership, Thrive helped the client achieve a 3X ROAS and over $11,000 in ad revenue while generating 408 conversions.
In a hurry? Give us a call now at 866-908-4748
What Is Amazon DSP?
Improve Your Reach With Exclusive Shopper Data
DSP, or Demand Side Platform, is an Amazon advertising product that enables the automated and programmatic buying of display, video and audio ads.
Amazon DSP advertising placements extend beyond Amazon.com and into its subsidiaries, such as IMDb and Prime Video.
Let’s discuss the fundamentals of display advertising to get a firm grasp of what is Amazon DSP and what is a demand side platform.
What Is Display Advertising?
A Smarter Way To Buy and Manage Ad Space on Amazon
Display advertising is a means of promoting brands through digital ads – typically in the form of text, images, video and audio – on platforms where online ad space (called inventory) is available. Examples of Amazon display ads include Amazon banner ads and Amazon product display ads.
An advertiser can buy space on a website with available inventory (called a publisher), and this relationship is amplified and automated through demand side platform companies (DSP platforms) offering DSP advertising.
What Is a Demand Side Platform?
Demand side platform companies saw the opportunity to bring the buying and selling of ad inventory online. A DSP uses technology to create a network of ad inventory across multiple platforms.
Specifically, a DSP Amazon advertiser would use the Amazon demand side platform to purchase and manage their Amazon DSP ads from multiple publishers on a single demand side platform interface.
Most display advertising campaigns today are carried out programmatically through DSP platforms.
What Is Amazon DSP?
Amazon DSP is a demand side platform and display advertising Amazon solution. The Amazon demand side platform enables programmatic buying of ad inventory on Amazon.com and its subsidiaries. Demand side platform advertising is ideal for businesses that want to promote their products and services on a large scale.
Amazon DSP advertising is available through self-service or managed options, but using a demand side platform requires a significant experience in advertising on Amazon. Thrive maximizes the entire Amazon advertising platform to deliver full-funnel campaign performance.
Amazon DSP typically requires a minimum campaign budget of $35,000 and a three-month commitment. Having your account managed by our Amazon advertising agency helps you take full advantage of Amazon DSP and make the most of every dollar invested.
Our team uses proprietary tools to optimize your campaigns and make data-driven decisions that use your budget wisely. With Thrive, you benefit from a customized demand side platform and product display ads Amazon strategies and the ability to integrate other Amazon display advertising solutions.
Thrive’s Proprietary Tools for Smarter Amazon DSP Advertising
Drive Smarter Insights and Stronger Revenue
Our Amazon marketing agency doesn’t rely on guesswork. We use a suite of custom-built platforms to streamline Amazon advertising DSP campaign management and maximize the return on every ad dollar.
Thrive Score is our digital performance assessment system designed to evaluate your marketing health across more than 150 factors. We leverage this tool to prioritize high-impact actions that improve your DSP ads campaign performance month-over-month.
ThriveAI
Harness the power of human-driven artificial intelligence (AI) to keep your brand visible in AI-driven search. ThriveAI is a suite of exclusive tools that allow us to test creative variations efficiently and allocate budget to the highest-performing segments.
Thrive Stats turns overwhelming performance data into easy-to-understand visuals. It integrates data across every channel, giving you a complete view of your marketing performance to help you make faster, smarter decisions that accelerate revenue growth.
Expand your reach and dominate your target markets. Thrive Local enables hyper-targeted advertising and reputation management, ensuring your brand makes a positive first impression and reaches the right shoppers at the right time.
Why Use Amazon DSP Advertising?
Attract Prospects and Access Exclusive Clientele
Advertising on Amazon is a proven way to get more product views, but the demand-side platform takes it to the next level. You gain access to data and placements not ordinarily available on the Amazon Advertising platform.
Demand side platform advertising is ideal for advertisers interested in large-scale campaigns to drive brand awareness and sales for business.
Exclusive Amazon Ad Platform Audiences
As a top eCommerce platform, Amazon has a wealth of first-party shopper data and third-party data from its valuable partners. But this is not readily available to anyone advertising on Amazon. The Amazon DSP demand side platform exclusively harnesses this data to allow more fine-tuned prospect targeting options such as audience behavior, related products and interest-based targeting.
More Ways of Advertising on Amazon
An excellent example of what the demand-side platform can do is allow you to target Amazon Prime Video subscribers. You can create DSP ads based on what your target audience is watching on Prime Video and align with your potential customers’ interests. Amazon and its subsidiaries collectively capture a large online audience and offer a wide range of services far beyond the eCommerce space.
DSP Amazon Lookalike Audiences
Amazon Advertising DSP allows you to create lookalike audiences using your existing customer data. The Amazon ad platform analyzes your customer data and matches it to Amazon display advertising data to create your lookalike audience. This helps you get started on the DSP demand side platform more quickly and take advantage of the audience insights you already have.
In-Depth Amazon DSP Ads Insights
The level of display advertising Amazon data collected from your DSP ads is unparalleled. Amazon DSP reporting includes retail insights that let you compare activity before, during and after your demand side platform advertising campaigns. Because you have access to exclusive Amazon ad platform data, you can expect in-depth insights on how customers discover, research and purchase your products.
What’s Included With Thrive’s Amazon Advanced Marketing Strategies
Supercharge Results With High-Quality and Unique Ad Campaigns
Amazon DSP Advertising Strategy
Every successful campaign starts with a detailed strategy. Our years of experience in Amazon marketing services enable us to drive meaningful results through a highly targeted display advertising Amazon strategy. We take the time to understand your Amazon display advertising goals and create a customized plan that gets you there.
Demand Side Platform Management
While Amazon DSP automates the purchase of ad inventory, it can’t run entirely on its own. A successful large-scale brand campaign involves a bidding process, price setting, audience targeting and selecting the right placements. We manage your Amazon advertising platform to ensure you get the most out of your advertising DSP platform.
High-Quality Amazon DSP Ads
Your Amazon DSP strategy will bring your ads to the right audience, but it’s the creatives that capture their attention. Most Amazon product display ads and Amazon banner ads use templates, but we can create custom creatives to make your Amazon display ads stand out. We ensure your DSP ads comply with Amazon’s strict creative acceptance policies and revise when necessary.
DSP Amazon Audience Analysis
The caliber of shopper data on Amazon is incomparable to other DSP platforms. While other demand side platform companies have insights into what buyers are interested in, Amazon has data on what buyers are buying. Our Amazon advertising agency analyzes your audience insights to reach your ideal customers better. We create retargeting campaigns and continuously fine-tune your audience for the best results.
Other Amazon Services Offered by Thrive
Maximize Your Returns With Expert Guidance and Integrated Solutions
Make your products stand out in an oversaturated marketplace. Our Amazon marketing services focus on boosting your product visibility and sales through organic and paid strategies. We amplify your brand presence on and off Amazon through highly targeted Amazon display ads and a full-funnel marketing strategy tailored to you.
We revamp your product detail pages through Amazon listing optimization to help your ideal customers find you more easily. Our SEO experts conduct in-depth keyword research to find the search terms most relevant to your business and place them strategically in your product listings. We also boost your discoverability by improving the quantity and quality of your Amazon reviews.
Trust the Thrive experts to find the Amazon advertising solutions that best fit your business needs and goals. We can start you out on product display ads that Amazon charges per click, and build our way up to take full advantage of the Amazon DSP demand side platform. We create high-quality Amazon banner ads, video ads, sponsored product ads and more.
Our Amazon DSP advertising agency leverages Amazon Posts to connect with your target audience through an instantly shoppable feed. We create high-quality Amazon Post creatives, write compelling copy and ensure every Post is associated with the right Amazon products for improved sales.
At Thrive, we take every opportunity to impress your online shoppers. Our Amazon DSP service team prioritizes user experience at every stage of the design and development process, ensuring your Amazon Brand Store is easy to navigate, visually appealing and optimized for conversions.
Our Amazon Seller Consulting services ensure your business adapts to your customers’ ever-changing needs. Our Amazon experts assess key metrics such as product views and clicks to accurately evaluate your Amazon performance and make recommendations to improve results.
Why Choose Thrive As Your Amazon SEO Experts
Get Results With Proven Techniques and Innovative Strategies
Thrive is a full-service Amazon advertising agency growing businesses of all sizes since 2005. We work with you to create an Amazon DSP advertising strategy suited to your budget and unique business goals. We complement your strategy with the right Amazon marketing services for maximum sales performance.
Here’s what you can expect when you enlist our Amazon DSP services:
No Contracts
Our Amazon agency operates on a performance-driven partnership model. We earn your trust every month through data-driven Amazon advertising services, consistent campaign improvements, measurable growth and real results. With Thrive, you have full control over your Amazon advertising investment.
Customized Amazon DSP Strategy
DSP platforms can be overwhelming without the right people to help you. At Thrive, we use our years of experience in Amazon Advertising to develop a 100% custom Amazon DSP strategy for you. We work with you to plan your budget and ensure we execute cost-effective solutions. Our experts take a multifaceted approach to drive profitable results.
Skilled eCommerce Experts
Working with Thrive, you reap the benefits of decades of eCommerce expertise gained from thousands of successful advertising campaigns. We place your products among the top eCommerce brands through holistic eCommerce marketing services. Our experts utilize proven eCommerce optimization, SEO, PPC and web design best practices to propel your business.
Cost-Effective Rates
Thrive’s Amazon advertising solutions deliver value for every client, no matter your business type, size or budget. By leveraging automation, smart bidding and continuous testing, our Amazon marketing agency enables you to achieve scalable, measurable success without overspending.
Measurable Results
The scope of Amazon DSP campaign analytics surpasses that of every other solution currently available on the Amazon advertising platform. Our Amazon experts take advantage of the level of detail we have learned about your audiences and fine-tune your strategy for better results.
Human-Driven AI
At Thrive, we combine AI precision with the creativity and strategic insight of marketing professionals. In doing so, we transform raw DSP campaign insights into profitable Amazon product display ads. Partner with us and get maximum campaign visibility and ROI.
Frequently Asked Questions About Amazon DSP Management
WHAT IS AMAZON DSP AND HOW DOES IT WORK?
Amazon DSP (Demand-Side Platform) is a programmatic advertising system that lets brands buy display, video and audio ads both on Amazon and across its partner sites. An experienced Amazon DSP advertising agency like Thrive uses it to target audiences based on Amazon’s exclusive shopper data, making ads highly relevant and conversion-focused.
CAN AMAZON DSP BE USED BY BRANDS NOT SELLING ON AMAZON?
Yes. DSP Amazon advertising is available to both Amazon sellers and non-sellers. It enables any brand to leverage Amazon’s audience data for powerful off-site targeting.
HOW DOES AMAZON DSP MANAGEMENT IMPROVE AUDIENCE TARGETING?
Through DSP advertising companies like Thrive, you gain access to Amazon’s first-party data. This enables precise segmentation by shopping history, search behavior, demographics and interests.
WHAT IS THE DIFFERENCE BETWEEN AMAZON ADS DSP AND SPONSORED ADS?
Amazon ads DSP focuses on programmatic display and video ads, while Sponsored ads target shoppers within Amazon’s search results. DSP ads Amazon campaigns typically reach audiences on and off Amazon, building brand awareness and retargeting shoppers.
HOW DO YOU MEASURE DSP DISPLAY ADVERTISING SUCCESS?
Thrive tracks impressions, click-through rates, conversion rates, cost per acquisition and return on ad spend (ROAS) to gauge the success of your DSP Amazon advertising campaigns.
CAN SMALL BUSINESSES BENEFIT FROM AMAZON DSP ADVERTISING SERVICES?
Absolutely. While Amazon DSP requires a substantial minimum investment, businesses of all sizes can benefit from professional DSP management. The key is working with an experienced Amazon DSP advertising agency that can maximize your budget efficiency. Thrive’s Amazon DSP services are designed to deliver strong ROI regardless of business size, making the investment worthwhile for growing companies.
CAN AMAZON DSP ADVERTISING TARGET PRIME VIDEO SUBSCRIBERS?
Yes. One of the unique advantages of DSP-managed services is the ability to target Prime Video subscribers based on their viewing habits. You can create campaigns that align with what your target audience is watching, allowing for highly relevant ad placements. This cross-platform targeting capability sets Amazon apart from other DSP advertising companies.
WHAT KIND OF REPORTING AND ANALYTICS DOES AMAZON DSP PROVIDE?
Amazon DSP offers comprehensive retail insights that let you track customer activity before, during and after your campaigns. The reporting includes detailed attribution data, conversion tracking and audience insights that exceed other DSP management platforms. Thrive’s Amazon advertising managed service includes regular reporting and analysis to help you understand campaign performance and optimize for better results.
