Over the last few years, business-to-business (B2B) companies witnessed dramatic shifts in the greater landscape created by unforeseen circumstances that impacted the global economy. Over that time, ...
How To Create Winning Landing Pages for Your B2B Google Ads Campaigns
What Is Lifecycle Marketing and Why Is It Important?
Brand awareness used to be the primary goal of marketing. It was about getting people to walk in the door and start a relationship with the brand or company. Now that consumers have become ...
What Is Market Segmentation and How To Use It Best
Companies gain a competitive edge when their brand messaging resonates with the audience. A large market share, especially across more than one customer profile, means higher revenue. But not all ...
What Is Interactive Content and How It Can Boost User Engagement
Everyone wants to one-up their competitor's content marketing strategy, but with millions of content flooding the internet, it's altogether challenging. So, to stand out, your content needs to be ...
Your Ultimate Shopify SEO Checklist for Better Search Performance
Search engine optimization (SEO) is the most affordable eCommerce marketing strategy you can use to generate more leads and drive more sales for your Shopify store. So if you’re looking to improve ...
Google’s New ‘Helpful Content Update’ Could Be One of Most Significant SEO Changes in a Decade: What To Know
Google has just released an update, possibly the most significant one since Panda in 2011, that could be a complete game-changer for content marketing and search engine optimization (SEO). Google ...
Your Complete Guide to Anchor Text Optimization
Anchor text is one of the least understood components of search engine optimization (SEO) and SEO content writing. Far too often, writers place links over some words without much thought. And this ...
What Is Broken Link Building and Is It a Viable SEO Strategy?
Broken link building (BLB) is a backlink strategy that has been around for a while but is a lesser-leveraged approach. BLB begins by finding broken hyperlinks on someone else's website and then ...
More Control for PPC Platforms as Support of Tech Regulation Wanes
Just a year ago, activists and regular users banded together to support tech regulation due to concerns about privacy and the use of data to impinge on human rights. According to a 2021 Freedom House ...