When Meta, the company that owns Facebook and Instagram, launched Threads in July 2023, hopes rose among consumers, brands and other users of X. Since Elon Musk's takeover, the social media platform ...
Introducing Meta’s New’ Threads’ App: Has Twitter Met Its Match?
How To Create Brand Style Guidelines and Why It’s Important
What do Coca-Cola, Starbucks, Nike and Apple have in common? These brands have all invested heavily in building and maintaining solid brand identities. Coca-Cola is known for its catchy jingles and ...
How To Promote Your YouTube Channel
Despite the success of TikTok, YouTube is still king when it comes to online video, with 70% more active daily users as of 2022. According to research from the platform, more than two billion people ...
Shopify Collabs Launched: What Does It Mean for Businesses and Content Creators?
The influencer and creator economy is thriving. According to Goldman Sachs, influencer marketing spending in the U.S. alone is worth $6.16 billion in 2023 and is expected to grow by 16% in ...
What Elon Musk’s Twitter Takeover and Blue Check Subscription Means for Businesses
Forty-four billion dollars sounds like a large sum, but Tesla and SpaceX owner Elon Musk was willing to shell it out to buy one of the world’s largest social media platforms, with over 556 million ...
Google Ads Unveils New Design and Google Analytics 4 & AdSense Integration
It’s a busy month for Google as it rolls out two new major updates – a design overhaul for Google Ads and the long-awaited Google Analytics 4 (GA4) and AdSense integration. Google Ads’ new layout ...
Google Ups Its Appetite for Quality Rater Guidelines: Find Out What the New “E” Stands for in E-E-A-T
The volume of information available online continues to increase daily. According to Statista, the World Wide Web contains approximately 64 zettabytes of data. Google has indexed five terabytes out of ...
What Is HARO and How To Get Free Links and Press for Your Business
Building links and finding press coverage for your business can be tiring. It's time-consuming, tedious work, and hiring a link building agency can be expensive. But then there's HARO (Help A Reporter ...
Influencer Marketing on LinkedIn: Why It Matters for Your Business
With a user base of over 610 million and 40 million decision-making professionals, LinkedIn presents a prime opportunity for businesses to connect with their target audience. Leverage this reach by ...