Everyone wants to go global and reach customers beyond their borders. But there is still great value in promoting locally. In fact, working with a local search engine optimization (SEO) marketing ...
Local Marketing in 2024: Everything You Need To Know
What Is Tangential Content and Should You Be Creating This for Your Blog
Content marketing is undeniably an important aspect of search engine optimization (SEO) and a powerful lead generation tool, but many businesses make the mistake of solely focusing on content directly ...
How To Combat eCommerce Cart Abandonment With Email Marketing
Have you ever gone grocery shopping, filled your cart with everything you need and decided not to go through with the purchase? This is an example of what's known as "shopping cart abandonment." ...
What Is First Party Data and How To Use It for PPC Campaigns
Data has become an invaluable asset for many businesses today. Through data, businesses can gather insights that inform their digital marketing strategies. At the same time, this data can be used to ...
How To Find the Perfect Balance Between SEO and UX
When done correctly, search engine optimization (SEO) can boost your rankings on the world’s biggest search engine – Google – and drive more users to your website. However, that’s only half the battle ...
Augmented Reality Marketing: What Is It and Why It Could Boost Your Social Media Strategy
In recent years, augmented reality (AR) has changed social media marketing as we know it. AR marketing seamlessly blends the digital world with the physical realm, elevating the ways businesses ...
Short-Form vs. Long-Form Videos: Which Is Better for Your Business?
Brand Story: Why It’s Important and How To Create One
Stories are what make individuals unique, and the same rings true for brands. Marketers use brand storytelling to sell a narrative that puts a brand in a good light, inspiring actions from its ...
Google Says Links No Longer a Top 3 Ranking Factor: Should We Believe This?
Remember the days when marketers scrambled to gather as many backlinks as possible because each one was a golden ticket to the top of search results? Those days may now be gone, especially when Google ...