Over the last few years, business-to-business (B2B) companies witnessed dramatic shifts in the greater landscape created by unforeseen circumstances that impacted the global economy. Over that time, ...
How To Create Winning Landing Pages for Your B2B Google Ads Campaigns
Where To Invest in Digital Marketing if Your Budget Is Limited?
Are you generating traffic, leads and conversions? If not, you need to include a solid digital marketing plan in your budget, and it doesn’t have to cost an arm and a leg. In fact, you can run an ...
How To Use the Google Ads Performance Planner
In May 2019, Google Ads introduced a tool to help advertisers gather accurate and actionable insights into how specific changes could affect their account’s performance: the Google Ads Performance ...
Here’s Why Amazon Advertising Is a Must for All Sellers
Amazon, the leading all-in-one platform for online sellers, is turning advertising into a huge business. Today, most of the platform’s above-the-fold search placements are reserved for Amazon ads. As ...
How To Decipher Your Google Ads Optimization Score
Google Ads optimization tools are designed to make businesses and marketers maximize their Google Ads (previously known as AdWords) results. The Google Ads optimization score lets you see your overall ...
What Is Google’s FLoC and How It Impacts Digital Marketing and Advertising
The era of third-party cookies is ending. Browser cookies – the technology that has helped advertisers offer targeted, relevant online ads to users – are going away, with Google sealing the deal once ...
The Best Online Marketing Channels To Promote Your Brand in 2021
Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to ...
PPC Stats You Should Know in 2021
Consumer dynamics have shifted after more than a year of lockdowns. Some sectors have felt the brunt of the economic crisis while others fared better than they did pre-pandemic. But one thing is ...
How Much Do Google Ads Cost?
Online marketplaces are quickly becoming crowded. Without a solid advertising plan such as Google Ads pay per click marketing, your business can get buried in online searches. Amazon PPC and eCommerce ...