It’s a busy month for Google as it rolls out two new major updates – a design overhaul for Google Ads and the long-awaited Google Analytics 4 (GA4) and AdSense integration. Google Ads’ new layout ...
Google Ads Unveils New Design and Google Analytics 4 & AdSense Integration
Microsoft and Roku Join Forces To Enhance Ad Buying Experience and Optimizing Performance
Tech giants Microsoft and Roku have teamed up to elevate the ad buying experience and boost campaign performance. Through the collaboration, advertisers can leverage cross-channel data insights for ...
105 PPC Statistics You Must Know For 2023
Today’s digital landscape is highly competitive and pay-per-click (PPC) advertising has emerged as a powerful way for businesses to connect with their target audience and maximize ...
Why Digital Marketing Is Even More Important During a Recession
The global economy is in a state of decline, and as the word “recession” looms on many people's lips, businesses have started to feel the pinch. In the U.S., Bank of America's CEO is projecting at ...
How To Prepare for August’s Transition Away From Google Ads Similar Audience Segments
On November 1, 2022, Google announced its Google Ads services would stop generating similar audience segments by August 2023. This is a significant change for advertisers and brands relying on ...
How Do Ad Blockers Work and Do They Impact Your Marketing Strategy?
Ad blockers stop advertisements from showing up in a browser. These apps or software are a blessing for users who find ads intrusive and annoying. But for marketers, there is fear that it may disrupt ...
Enterprise Marketing 5 Quick Wins To Elevate Your Franchise Business
Marketing is critical to the success of a business. So as a company opens up new franchises (or branches), it must ramp up its campaigns. But instead of focusing only on increasing the budget, there ...
10 Reasons Why Online Reputation Management Is As Important as Ever
Ninety percent of customers will read online reviews about your business before visiting your store. They also do it before they check out your website or Facebook page. This is why reputation ...
What Is Hyperlocal Marketing and How To Get It Right
Most local businesses advertise city-wide, but some marketers argue it isn't entirely local enough. Per Google, "near me" searches grew by 200 percent between 2016 and 2019. With consumers relying ...