Ad blockers stop advertisements from showing up in a browser. These apps or software are a blessing for users who find ads intrusive and annoying. But for marketers, there is fear that it may disrupt ...
How Do Ad Blockers Work and Do They Impact Your Marketing Strategy?
Enterprise Marketing 5 Quick Wins To Elevate Your Franchise Business
Marketing is critical to the success of a business. So as a company opens up new franchises (or branches), it must ramp up its campaigns. But instead of focusing only on increasing the budget, there ...
10 Reasons Why Online Reputation Management Is As Important as Ever
Ninety percent of customers will read online reviews about your business before visiting your store. They also do it before they check out your website or Facebook page. This is why reputation ...
What Is Hyperlocal Marketing and How To Get It Right
Most local businesses advertise city-wide, but some marketers argue it isn't entirely local enough. Per Google, "near me" searches grew by 200 percent between 2016 and 2019. With consumers relying ...
Google Gives Third-Party Cookies Another Year: What Does It Mean for PPC Advertisers?
Google is phasing out third-party cookies in 2024. Does it mean the end of targeted advertising? Some studies showed that publishers could lose up to 52 percent of funding without third-party cookies. ...
How To Create Winning Landing Pages for Your B2B Google Ads Campaigns
Over the last few years, business-to-business (B2B) companies witnessed dramatic shifts in the greater landscape created by unforeseen circumstances that impacted the global economy. Over that time, ...
Where To Invest in Digital Marketing if Your Budget Is Limited?
Are you generating traffic, leads and conversions? If not, you need to include a solid digital marketing plan in your budget, and it doesn’t have to cost an arm and a leg. In fact, you can run an ...
How To Use the Google Ads Performance Planner
In May 2019, Google Ads introduced a tool to help advertisers gather accurate and actionable insights into how specific changes could affect their account’s performance: the Google Ads Performance ...
Here’s Why Amazon Advertising Is a Must for All Sellers
Amazon, the leading all-in-one platform for online sellers, is turning advertising into a huge business. Today, most of the platform’s above-the-fold search placements are reserved for Amazon ads. As ...