In May 2019, Google Ads introduced a tool to help advertisers gather accurate and actionable insights into how specific changes could affect their account’s performance: the Google Ads Performance ...
How To Use the Google Ads Performance Planner
Here’s Why Amazon Advertising Is a Must for All Sellers
Amazon, the leading all-in-one platform for online sellers, is turning advertising into a huge business. Today, most of the platform’s above-the-fold search placements are reserved for Amazon ads. As ...
How To Decipher Your Google Ads Optimization Score
Google Ads optimization tools are designed to make businesses and marketers maximize their Google Ads (previously known as AdWords) results. The Google Ads optimization score lets you see your overall ...
What Is Google’s FLoC and How It Impacts Digital Marketing and Advertising
The era of third-party cookies is ending. Browser cookies – the technology that has helped advertisers offer targeted, relevant online ads to users – are going away, with Google sealing the deal once ...
The Best Online Marketing Channels To Promote Your Brand in 2021
Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to ...
PPC Stats You Should Know in 2021
Consumer dynamics have shifted after more than a year of lockdowns. Some sectors have felt the brunt of the economic crisis while others fared better than they did pre-pandemic. But one thing is ...
How Much Do Google Ads Cost?
Online marketplaces are quickly becoming crowded. Without a solid advertising plan such as Google Ads pay per click marketing, your business can get buried in online searches. Amazon PPC and eCommerce ...
How to Optimize Facebook Ads
If you’ve been looking for comprehensive information on how to optimize Facebook ads, you’re in the right place. The first step in optimizing Facebook ads is setting them up correctly. The next is ...
10 Digital Marketing Tips to Jumpstart Your Business After the Coronavirus Shutdowns
The coronavirus pandemic has put a spotlight on all aspects of business marketing. As the ripple effect of COVID-19 careens globally, entrepreneurs must take a proactive approach to coronavirus ...