The era of third-party cookies is ending. Browser cookies – the technology that has helped advertisers offer targeted, relevant online ads to users – are going away, with Google sealing the deal once ...
What Is Google’s FLoC and How It Impacts Digital Marketing and Advertising
The Best Online Marketing Channels To Promote Your Brand in 2021
Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to ...
PPC Stats You Should Know in 2021
Consumer dynamics have shifted after more than a year of lockdowns. Some sectors have felt the brunt of the economic crisis while others fared better than they did pre-pandemic. But one thing is ...
How Much Do Google Ads Cost?
Online marketplaces are quickly becoming crowded. Without a solid advertising plan such as Google Ads pay per click marketing, your business can get buried in online searches. Amazon PPC and eCommerce ...
How to Optimize Facebook Ads
If you’ve been looking for comprehensive information on how to optimize Facebook ads, you’re in the right place. The first step in optimizing Facebook ads is setting them up correctly. The next is ...
10 Digital Marketing Tips to Jumpstart Your Business After the Coronavirus Shutdowns
The coronavirus pandemic has put a spotlight on all aspects of business marketing. As the ripple effect of COVID-19 careens globally, entrepreneurs must take a proactive approach to coronavirus ...
10 Digital Marketing Ideas to Consider During the Coronavirus (COVID-19)
Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit because of ...
Top 15 Paid Search Updates You Need To Watch In 2020
The paid search realm has become increasingly competitive, leaving no room for digital marketers to slack off in their PPC strategies. Stay ahead of the curve with these top pay-per-click marketing ...