Picture this: You're cozied up on your couch, browsing through an online store. You spot something you like, but then the age-old question pops up, "To buy or not to buy?" Enter the unsung heroes of ...
The containment measures implemented to stop the coronavirus pandemic plunged the global economy into a deep contraction. So even if digital transformation accelerated, most businesses still need to ...
Quick-response (QR codes) are nearly everywhere these days. Take a walk around the neighborhood, and you’ll see QR codes on everything from movie posters to real estate for-sale signs. In fact, you ...
Assume, for instance, that franchisors are only a single entity. In this case, their search engine optimization (SEO) and franchise marketing system would be the same as most other businesses. But the ...
Marketing is critical to the success of a business. So as a company opens up new franchises (or branches), it must ramp up its campaigns. But instead of focusing only on increasing the budget, there ...
Ninety percent of customers will read online reviews about your business before visiting your store. They also do it before they check out your website or Facebook page. This is why reputation ...
Most local businesses advertise city-wide, but some marketers argue it isn't entirely local enough.
Per Google, "near me" searches grew by 200 percent between 2016 and 2019. With consumers relying ...
The coronavirus pandemic has put a spotlight on all aspects of business marketing. As the ripple effect of COVID-19 careens globally, entrepreneurs must take a proactive approach to coronavirus ...
Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon.
Businesses have been greatly impacted as the economy has taken a hit because of ...