Some companies tap into a foreign market by adding a translation tool to their website. But the translated pages usually contain errors, contextual mistakes and formatting issues. So rather than ...
Content Localization Guide: Why It’s Important and How To Do It
What Is Performance Marketing and the Best Ways To Use It To Grow Your Business
The containment measures implemented to stop the coronavirus pandemic plunged the global economy into a deep contraction. So even if digital transformation accelerated, most businesses still need to ...
What Is Cornerstone Content and Why Google Loves It
A cornerstone content strategy helps build brand awareness and trustworthiness. Moreover, it maximizes search engine optimization (SEO) to get quality backlinks and improve search engine rankings. As ...
Cheap SEO: Is It Really Worth It?
Businesses that need to generate leads online need to invest in digital marketing. Search engine optimization (SEO), for instance, helps improve visibility to attract more organic website traffic. ...
Franchise Marketing 101: The Challenges of Scaling SEO
Assume, for instance, that franchisors are only a single entity. In this case, their search engine optimization (SEO) and franchise marketing system would be the same as most other businesses. But the ...
How Do Ad Blockers Work and Do They Impact Your Marketing Strategy?
Ad blockers stop advertisements from showing up in a browser. These apps or software are a blessing for users who find ads intrusive and annoying. But for marketers, there is fear that it may disrupt ...
Enterprise Marketing 5 Quick Wins To Elevate Your Franchise Business
Marketing is critical to the success of a business. So as a company opens up new franchises (or branches), it must ramp up its campaigns. But instead of focusing only on increasing the budget, there ...
Google Introduces Site Names on Search: Why This Is Great News for Your Business
Google displays the page URL above the title tag on its search engine results page (SERP). Reading URLs, though, is not easy. As a result, most users ignore the URL, focusing instead on the page ...
How To Create Gated Content That Boosts Your Lead Generation Efforts
There are several reasons to hide content and allow access only to users who provide their contact information. But there’s no more compelling reason than lead generation. So in this article, you ...