Marketing activities today are backed by research data obtained from customers at every stage of the customer journey. Data, such as a user’s buying behavior, goals, challenges and pain points, are ...
Google Data Studio for Beginners: Why This Is a Tool You Should Use
Digital Marketing Mistakes To Avoid in 2023 (and What To Do Instead)
Before any feat, there is a right and wrong path to take. The same goes before you experience true digital marketing success. Worthwhile as it is, it doesn't mean you should approach digital marketing ...
How To Prepare for August’s Transition Away From Google Ads Similar Audience Segments
On November 1, 2022, Google announced its Google Ads services would stop generating similar audience segments by August 2023. This is a significant change for advertisers and brands relying on ...
Google Incorporates Generative AI Into Its Search Engine
It has been 25 years since Google launched its search engine, revolutionizing how people access information on the web. Throughout that time, Google has continually developed new ways to improve its ...
A Rare Sign of Weakness for Google: Search King Admits Defeat to Open Source AI in Leaked Internal Memo
Google, widely renowned for its search engine dominance, has been forced to confront an unexpected reality: its position in the artificial intelligence or AI arms race is no longer solid. In a leaked ...
The Google March 2023 Broad Core Update Was a Big One: Which Businesses Were Impacted the Most?
Since its inception in 1988, Google has implemented thousands of algorithm updates. From smaller tweaks to major Google core updates, these changes aim to improve the quality and relevance of search ...
How Google’s Link Spam Update Could Affect Your Content Marketing
Google is constantly evolving its Search algorithm to deter black hat marketing tactics. In the past, websites could easily rank through keyword stuffing, regardless of the content quality. Today, the ...
Google Plans To Integrate Conversational AI Into Search To Combat Rising Competition
Google is taking steps to amplify the search experience by incorporating conversational AI techniques. Specifically, the search giant is implementing large language models (LLMs) to boost its search ...
Early Pushback for ChatGPT: What Does This Mean for the Future of AI?
Since its release in November 2022, OpenAI’s ChatGPT has been a game-changer in the field of generative artificial intelligence (AI). Its ability to understand natural language and produce informative ...