Consumers are becoming increasingly aware of the ethical and environmental impact of their purchases, making conscious marketing a necessary tool for businesses. According to a Nielsen survey of ...
What Is Conscious Marketing and Why It Is Important
What Is Tangential Content and Should You Be Creating This for Your Blog
Content marketing is undeniably an important aspect of search engine optimization (SEO) and a powerful lead generation tool, but many businesses make the mistake of solely focusing on content directly ...
What Is a Shoppable Video and Why It’s Important
Shoppable video ads are transforming the marketing game, turning static product displays into immersive experiences. With this new eCommerce marketing strategy, customers can see the products in ...
What the Highest-Converting Websites Do
Attention span has become a scarce and precious commodity online. Studies show that the average time spent on a webpage is just 54 seconds (Contentsquare, 2021). Knowing this, how do you get visitors ...
What Is Relationship Marketing and Why It’s Important for Your Business
Acquiring new customers costs up to five times more than keeping an existing one. With strategic customer relationship marketing, businesses can build strong bonds without the typical costs of ...
Google Ads Unveils New Design and Google Analytics 4 & AdSense Integration
It’s a busy month for Google as it rolls out two new major updates – a design overhaul for Google Ads and the long-awaited Google Analytics 4 (GA4) and AdSense integration. Google Ads’ new layout ...
Influencer Marketing on LinkedIn: Why It Matters for Your Business
With a user base of over 610 million and 40 million decision-making professionals, LinkedIn presents a prime opportunity for businesses to connect with their target audience. Leverage this reach by ...
Can You Target Too Many Keywords as Part of Your Digital Marketing Strategy?
Keywords are the cornerstone of any successful search engine optimization (SEO) strategy, but when is too much of a good thing really too much? Google Search Advocate John Mueller advises against ...
What Is E-E-A-T and How Does It Impact SEO?
Google has updated its E-A-T concept to E-E-A-T, adding an extra ‘E’ for experience. The addition prioritizes personal knowledge and real-life experience in evaluating website quality. More ...