When Meta, the company that owns Facebook and Instagram, launched Threads in July 2023, hopes rose among consumers, brands and other users of X. Since Elon Musk's takeover, the social media platform ...
Introducing Meta’s New’ Threads’ App: Has Twitter Met Its Match?
How To Create Brand Style Guidelines and Why It’s Important
What do Coca-Cola, Starbucks, Nike and Apple have in common? These brands have all invested heavily in building and maintaining solid brand identities. Coca-Cola is known for its catchy jingles and ...
Google Ramped Up Its Shopping Features in 2021 To Compete Against Amazon. Did It Work?
In Google's 2021 SearchOn virtual conference, the search engine giant announced several memorable updates. These include its use of artificial intelligence (AI) to improve the search experience and ...
Can You Target Too Many Keywords as Part of Your Digital Marketing Strategy?
Keywords are the cornerstone of any successful search engine optimization (SEO) strategy, but when is too much of a good thing really too much? Google Search Advocate John Mueller advises against ...
Tips To Increase Twitter Followers and Engagement in 2023
Since its release in 2006, Twitter has emerged as one of the biggest social media platforms globally. Even in today’s ever-evolving digital landscape, it remains a prominent platform with around 450 ...
What Is E-E-A-T and How Does It Impact SEO?
Google has updated its E-A-T concept to E-E-A-T, adding an extra ‘E’ for experience. The addition prioritizes personal knowledge and real-life experience in evaluating website quality. More ...
Podcast Statistics You Should Know in 2023
The popularity of business podcast has exploded in recent years, with more and more industry players adopting podcast marketing to attract more followers, build a deeper connection with their target ...
The Wall Street Journal: Google Could Owe Billions in Refunds for YouTube Ads
Digital advertising with Google sounds like a good deal. Your audience must watch it, not skip it and actually hear it before you have to pay for the ad. That means your ads could be all over the web, ...
How To Make the Most of Your Digital Marketing Budget in 2023
Every small business owner knows the feeling of dread that comes with creating a marketing budget. It's like walking a tightrope between going big enough to make an impact and staying within your ...