With more than 2 billion monthly active users, Instagram is undoubtedly one of the biggest social media platforms worldwide. As with other social media channels, Instagram is constantly evolving. ...
Instagram Executive Says Platform Will Become More Video-Centric Over Time: How To Get Started Now
10 Ways To Promote Your Local Business on Instagram in 2023
In the land of curated feeds filled with perfect snapshots, more local businesses are seeking to set up shop on Instagram. And for good reason, as Facebook data reveals, 92% of users take immediate ...
The 10 Best Social Media Management Tools for Businesses
From Facebook to TikTok, there's no stopping the influence of social media, with Statista reporting 4.7 billion active social media users worldwide as of July last year. To put things into ...
Why Omnichannel Marketing Is the Secret to a Customer-Centric Strategy
The proliferation of platforms, channels and devices, both offline and online, resulted in a complex, nonlinear customer journey. Businesses across the board seek to adopt a customer-centric approach ...
What Is Social Commerce and Why Your Business Should Care
It was eminent for the influence of social media and the demand for eCommerce to intertwine and shape social commerce. While China is far ahead of the rest of the world in adopting social media for ...
Social Media Marketing Tips for the 2022 Holiday Season
Social media marketing (SMM) is no longer a nice-to-have strategy but an absolute necessity for brands. The reason is simple – most people today use one or more social media platforms. Consider also ...
Radical Digital Marketing Lessons From Tesla and Elon Musk
Since its founding in 2003, Tesla has grown from an ambitious start-up into the world's most valuable car company. Despite not being a pioneer in the electric vehicle niche, Tesla managed to transform ...
What Is Market Segmentation and How To Use It Best
Companies gain a competitive edge when their brand messaging resonates with the audience. A large market share, especially across more than one customer profile, means higher revenue. But not all ...
How To Plan, Measure and Achieve the Right Marketing Goals
Picture this: A business jumps into the digital marketing arena with no clearly defined goal. Further down the line, it sets a goal, but its marketing campaigns aren't getting any results. Now, the ...