Every conversion begins with a click, and that's what an interactive email is all about - clicks. Interactive emails contain functional components that invite users to engage with the content, either ...
What Are Interactive Emails and Why You Need Them
Instagram Executive Says Platform Will Become More Video-Centric Over Time: How To Get Started Now
With more than 2 billion monthly active users, Instagram is undoubtedly one of the biggest social media platforms worldwide. As with other social media channels, Instagram is constantly evolving. ...
How To Use Videos To Reach Customers at Every Stage of the Sales Funnel
Not all users looking for your product or service are at the same stage of the sales funnel. You have those just browsing for information, those comparing products and services and those who are ...
YouTube vs. Vimeo: Which Is Better for Video Integration for Your Website?
Video integration results in visitors spending more time on your website and helps drive conversion rates. However, no embedding standards exist, which sometimes leads to compatibility issues. So ...
Where To Invest in Digital Marketing if Your Budget Is Limited?
Are you generating traffic, leads and conversions? If not, you need to include a solid digital marketing plan in your budget, and it doesn’t have to cost an arm and a leg. In fact, you can run an ...
An Introduction to YouTube Shorts: What It Is and Why To Use It
What is YouTube Shorts? YouTube Shorts is the platform’s bid to match other prominent video platforms such as Instagram Reels and TikTok. It’s a new way to create short-form video content and expand ...
Why You Need To Include Video Testimonials on Your Landing Pages
Video testimonials are an excellent way for your potential customers to see and hear what your current clients have to say about your business. According to a study conducted by Invisia, 90 percent of ...
How To Write a Video Script
Are you twiddling your thumbs, trying to figure out how to write a script for a video and where to begin? Crafting one from scratch is a daunting prospect, especially if it’s your first time doing it. ...
TikTok Marketing – The Ultimate Guide for Businesses
With its simplified approach to content creation and fast-learning algorithm for feed recommendation, TikTok has become a favorite social video app for over 1 billion users worldwide. But its ...