Capturing and retaining the buyer's attention has become increasingly challenging for businesses. Several factors contribute to these difficulties, from information overload to shortened attention ...
Shoppable video ads are transforming the marketing game, turning static product displays into immersive experiences. With this new eCommerce marketing strategy, customers can see the products in ...
The future of short videos looks bright. With the rapid growth of new and emerging platforms aimed squarely at such content, there is every indication that short form video content will continue to be ...
Despite the success of TikTok, YouTube is still king when it comes to online video, with 70% more active daily users as of 2022. According to research from the platform, more than two billion people ...
Digital advertising with Google sounds like a good deal. Your audience must watch it, not skip it and actually hear it before you have to pay for the ad. That means your ads could be all over the web, ...
Drone photography and videography are snowballing as the tech continues to evolve and become more accessible for businesses. As such, many seek to invest in drone videography services for various ...
The pandemic was a catalyst for many things, and the video landscape was not spared. From live to shoppable videos and an emphasis on transparency, the coronavirus substantially influenced the video ...
TikTok, the popular video-sharing platform, is entering the search ads market. This move marks a major shift for TikTok as it looks to capitalize on its growing user base and compete with Google ...
Consumers may occasionally make an impulse buy. Who hasn't absent-mindedly grabbed a candy bar near the supermarket's cash register? For most purchases, however, consumers go through the buyer's ...