Capturing and retaining the buyer's attention has become increasingly challenging for businesses. Several factors contribute to these difficulties, from information overload to shortened attention ...
Short-Form vs. Long-Form Videos: Which Is Better for Your Business?
What Is a Shoppable Video and Why It’s Important
Shoppable video ads are transforming the marketing game, turning static product displays into immersive experiences. With this new eCommerce marketing strategy, customers can see the products in ...
Instagram Reels vs. TikTok for Business: Which Is Best for Your Industry
The future of short videos looks bright. With the rapid growth of new and emerging platforms aimed squarely at such content, there is every indication that short form video content will continue to be ...
How To Promote Your YouTube Channel
Despite the success of TikTok, YouTube is still king when it comes to online video, with 70% more active daily users as of 2022. According to research from the platform, more than two billion people ...
The Wall Street Journal: Google Could Owe Billions in Refunds for YouTube Ads
Digital advertising with Google sounds like a good deal. Your audience must watch it, not skip it and actually hear it before you have to pay for the ad. That means your ads could be all over the web, ...
The Many Benefits of Drone Videography for Your Business
Drone photography and videography are snowballing as the tech continues to evolve and become more accessible for businesses. As such, many seek to invest in drone videography services for various ...
9 Video Marketing Trends Set To Dominate 2023
The pandemic was a catalyst for many things, and the video landscape was not spared. From live to shoppable videos and an emphasis on transparency, the coronavirus substantially influenced the video ...
TikTok Enters the Search Ad Market: What To Know
TikTok, the popular video-sharing platform, is entering the search ads market. This move marks a major shift for TikTok as it looks to capitalize on its growing user base and compete with Google ...
The Buyer’s Journey: Which Types of Content to Create for Every Stage
Consumers may occasionally make an impulse buy. Who hasn't absent-mindedly grabbed a candy bar near the supermarket's cash register? For most purchases, however, consumers go through the buyer's ...