Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to ...
The Best Online Marketing Channels To Promote Your Brand in 2021
What Are Google Web Stories and How To Optimize for Them
Stories are the latest video marketing trend. Described as snackable tap-through mobile video content, stories were first introduced on the social media platform Snapchat in 2017. Since then, the ...
Video Marketing Statistics You Should Know in 2021
The human brain is hardwired to respond to movement. Human psychology dictates that attaching a non-textual element to a web page full of text provides a break in the user’s field of view, making it ...
How To Use Videos To Enhance and Elevate Your Social Media Marketing
For years, video marketing experts have predicted that video would become the content format of choice in the digital realm and the future of social media marketing. To say they were right about the ...
Interruption Marketing: Is It a Good Fit for Your Business?
Interrupt marketing, or interruption marketing, is a short-term tactic that puts a product or service in front of customers without their consent and regardless of its relevance to their needs, all ...
How To Increase Your YouTube Watch Time
As digital marketing has evolved, video has quickly become the go-to content format for people researching products or services before buying them. Videos educate, entertain and engage, eventually ...
How Much Does YouTube Advertising Cost?
YouTube has become an integral part of many shoppers’ buying process. From product reviews and tutorials to shopping haul and unboxing videos, 68 percent of YouTube users check the platform for ...
How To Increase Your YouTube Subscribers
Now that you’ve created a YouTube marketing channel for your video marketing strategy, it’s time to move on to the next step: how to get subscribers on YouTube. Growing your channel is essential if ...
Are Consumers More Likely to Buy After Watching a Video?
People are naturally drawn to visuals. Our attention is quickly attracted to imagery because our brains are hardwired to process visual information. In fact, 50 percent of our brain is involved in the ...