Video integration results in visitors spending more time on your website and helps drive conversion rates. However, no embedding standards exist, which sometimes leads to compatibility issues. So ...
YouTube vs. Vimeo: Which Is Better for Video Integration for Your Website?
Where To Invest in Digital Marketing if Your Budget Is Limited?
Are you generating traffic, leads and conversions? If not, you need to include a solid digital marketing plan in your budget, and it doesn’t have to cost an arm and a leg. In fact, you can run an ...
An Introduction to YouTube Shorts: What It Is and Why To Use It
What is YouTube Shorts? YouTube Shorts is the platform’s bid to match other prominent video platforms such as Instagram Reels and TikTok. It’s a new way to create short-form video content and expand ...
Why You Need To Include Video Testimonials on Your Landing Pages
Video testimonials are an excellent way for your potential customers to see and hear what your current clients have to say about your business. According to a study conducted by Invisia, 90 percent of ...
How To Write a Video Script
Are you twiddling your thumbs, trying to figure out how to write a script for a video and where to begin? Crafting one from scratch is a daunting prospect, especially if it’s your first time doing it. ...
TikTok Marketing – The Ultimate Guide for Businesses
With its simplified approach to content creation and fast-learning algorithm for feed recommendation, TikTok has become a favorite social video app for over 1 billion users worldwide. But its ...
The Best Online Marketing Channels To Promote Your Brand in 2021
Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to ...
What Are Google Web Stories and How To Optimize for Them
Stories are the latest video marketing trend. Described as snackable tap-through mobile video content, stories were first introduced on the social media platform Snapchat in 2017. Since then, the ...
Video Marketing Statistics You Should Know in 2021
The human brain is hardwired to respond to movement. Human psychology dictates that attaching a non-textual element to a web page full of text provides a break in the user’s field of view, making it ...