Interrupt marketing, or interruption marketing, is a short-term tactic that puts a product or service in front of customers without their consent and regardless of its relevance to their needs, all ...
As digital marketing has evolved, video has quickly become the go-to content format for people researching products or services before buying them. Videos educate, entertain and engage, eventually ...
YouTube has become an integral part of many shoppers’ buying process. From product reviews and tutorials to shopping haul and unboxing videos, 68 percent of YouTube users check the platform for ...
Now that you’ve created a YouTube marketing channel for your video marketing strategy, it’s time to move on to the next step: how to get subscribers on YouTube. Growing your channel is essential if ...
People are naturally drawn to visuals. Our attention is quickly attracted to imagery because our brains are hardwired to process visual information. In fact, 50 percent of our brain is involved in the ...
In today’s digital landscape, business-consumer dynamics have shifted. The existence of digital channels has influenced buyer behavior and consumers are now in control of how they receive information. ...
The coronavirus pandemic has put a spotlight on all aspects of business marketing. As the ripple effect of COVID-19 careens globally, entrepreneurs must take a proactive approach to coronavirus ...
Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon.
Businesses have been greatly impacted as the economy has taken a hit because of ...
At this point, advertisers are aware of the powerful storytelling aspect that video ads add to their digital marketing initiatives. But, applying the same strategy to all campaigns is boring and ...