Most people can tell intuitively whether a customer experience is good or bad. A technical support representative who hangs up on you, a barista who forgets about your order or a website that hooks ...
How To Fully Utilize Customer-Centric Content To Improve Your Digital Marketing
What Is a Content Distribution Strategy and How To Create One?
In digital marketing, there is a lot of focus on creating quality content, and rightly so. Great content provides value to your readers. It establishes your brand as a thought leader, helps you build ...
Introducing Meta’s New “Threads” App: Has Twitter Met Its Match?
When Meta, the company that owns Facebook and Instagram, launched Threads in July 2023, hopes rose among consumers, brands and other users of X. Since Elon Musk's takeover, the social media platform ...
How To Promote Your YouTube Channel
Despite the success of TikTok, YouTube is still king when it comes to online video, with 70% more active daily users as of 2022. According to research from the platform, more than two billion people ...
Google Ramped Up Its Shopping Features in 2021 To Compete Against Amazon. Did It Work?
In Google's 2021 SearchOn virtual conference, the search engine giant announced several memorable updates. These include its use of artificial intelligence (AI) to improve the search experience and ...
101 SEO Statistics You Must Know For 2023
Search engine algorithms may change, but one thing remains the same: SEO is as crucial as ever in ensuring your business’s success in the online space. Countless organizations, from mom-and-pop ...
Google Tells Us How To Optimize Your Titles in Search Results
Google updated the page on title tags in Google Search Central. The new sections discuss how website developers can influence how title tags are displayed by following their best practices. But ...
Google Just Invested $300M in an OpenAI Rival To Take On ChatGPT: What This Means
ChatGPT, an artificial intelligence (AI) chatbot, was released by OpenAI in November 2022. Just three months later, Google was reported to have invested about $300 million into Anthropic, a startup ...
The Buyer’s Journey: Which Types of Content to Create for Every Stage
Consumers may occasionally make an impulse buy. Who hasn't absent-mindedly grabbed a candy bar near the supermarket's cash register? For most purchases, however, consumers go through the buyer's ...