Capturing and retaining the buyer's attention has become increasingly challenging for businesses. Several factors contribute to these difficulties, from information overload to shortened attention ...
Short-Form vs. Long-Form Videos: Which Is Better for Your Business?
Google Ups Its Appetite for Quality Rater Guidelines: Find Out What the New “E” Stands for in E-E-A-T
The volume of information available online continues to increase daily. According to Statista, the World Wide Web contains approximately 64 zettabytes of data. Google has indexed five terabytes out of ...
Shedding Light on the Dark Funnel of B2B Marketing
The sales funnel is a well-known concept in digital marketing that provides a straightforward visualization of how customers make purchase decisions. It’s among the first processes new marketers must ...
The Best Ways To Humanize Your B2B Marketing
Business-to-business or B2B marketing has long been thought to require a more serious approach than the business-to-consumer or B2C model. You are trying to convey the highest form of credibility and ...
The Best Venues For Team Building and Corporate Events in Jacksonville
The COVID-19 pandemic has altered the way the world works. According to Statista, 17 percent of U.S. employees worked from home five days or more per week before the pandemic. That number increased to ...
The Best Venues For Team Building and Corporate Events in Chicago
The 2020 pandemic forced employees worldwide to work remotely in order to stay safe from the virus. We all had to deal with this instant change in our ways, which was tough for many. Thankfully, the ...
The Best Venues For Team Building and Corporate Events in Kansas City
A large segment of the world’s workforce shifted to remote work following the COVID-19 pandemic. Prior to the global pandemic, only five percent of employees had worked at home, but that figure rose ...
How To Revive a Stagnant Business’s Social Media Profile
In recent years, social media has become a powerful tool for businesses to reach more people. According to Kepios, there are approximately 4.7 billion social media users worldwide, equating to more ...
What Are SERPs and Why Should You Care About Your Rankings?
When someone searches on Google, Yahoo!, Bing or other search engines, it will display a page containing all the web links relevant to the query. This page is called a search engine results page or ...