Google’s stakes in the artificial intelligence (AI) space just got higher with the imminent release of Gemini, its most advanced large language model (LLM) yet. With Gemini, the search titan hopes to ...
What Is Google Gemini and When You Could See It Released?
What Is a Content Distribution Strategy and How To Create One?
In digital marketing, there is a lot of focus on creating quality content, and rightly so. Great content provides value to your readers. It establishes your brand as a thought leader, helps you build ...
How Google Treats AI Content – and Should It Be Labeled?
Artificial intelligence (AI) for content creation is in the hot seat right now. Its promise of faster workflows and cost savings has made it an attractive option to many. However, some fear it comes ...
What Is a Shoppable Video and Why It’s Important
Shoppable video ads are transforming the marketing game, turning static product displays into immersive experiences. With this new eCommerce marketing strategy, customers can see the products in ...
What Are Google Shopping Ads and How They Help You Sell More
Google Shopping is a win-win for shoppers and sellers alike. It's a convenient, intuitive webshop for consumers to discover the best deals on products they're eyeing and a powerful marketing platform ...
What Is Answer-Based Content and Why You Need It
We've all been there. You type a question into Google, hoping to find the answer you need, only to be met with an overwhelming number of search results that don't quite get to the heart of your ...
Instagram Reels vs. TikTok for Business: Which Is Best for Your Industry
The future of short videos looks bright. With the rapid growth of new and emerging platforms aimed squarely at such content, there is every indication that short form video content will continue to be ...
What the Highest-Converting Websites Do
Attention span has become a scarce and precious commodity online. Studies show that the average time spent on a webpage is just 54 seconds (Contentsquare, 2021). Knowing this, how do you get visitors ...
Brand Messaging: How To Craft One and Why It’s So Important To Get Right
When you think of M&M’s, what feelings come to mind? For many people, it's the same positive emotions they feel when they like someone. That's because brands evoke the same feelings in us that we ...