The pandemic was a catalyst for many things, and the video landscape was not spared. From live to shoppable videos and an emphasis on transparency, the coronavirus substantially influenced the video ...
9 Video Marketing Trends Set To Dominate 2023
If Google Wasn’t Worried Before, It Should Be Now: Multimodal OpenAI GPT-4 Has Been Released
OpenAI is yet again making headlines with the GPT 4 release date; just four months in wowing the tech sector with conversational AI, ChatGPT. The next-generation GPT-4 AI tech was unveiled in a blog ...
Common Digital Marketing Challenges To Overcome in 2023
Digital marketing challenges come in different shapes and sizes; some are experienced industry-wide, while others are seemingly unique to a particular business. In this blog, we look at the top ...
What Is Content Amplification and Why It’s So Important for Your Business
It's no longer a matter of who makes the best content but who markets it better. So, in the limitless playing field called the internet, where brands churn out countless top-level content, how do you ...
Top Email Marketing Trends in 2023 You Should Know
Four billion email users receive 306 billion emails daily (Statista) — that's about 77 emails per user. So with such staggering numbers, how do email marketing experts avoid being left unread or ...
What Are Interactive Emails and Why You Need Them
Every conversion begins with a click, and that's what an interactive email is all about - clicks. Interactive emails contain functional components that invite users to engage with the content, either ...
10 Ways To Promote Your Local Business on Instagram in 2023
In the land of curated feeds filled with perfect snapshots, more local businesses are seeking to set up shop on Instagram. And for good reason, as Facebook data reveals, 92% of users take immediate ...
What Is Mastodon and Why It Has Suddenly Become a Popular Twitter Alternative
Many jumped shipped to Mastodon as a Twitter alternative, but it proved hard for some. And while the Mastodon social media software has been around since early 2016, it only skyrocketed in late 2022. ...
The 10 Best Social Media Management Tools for Businesses
From Facebook to TikTok, there's no stopping the influence of social media, with Statista reporting 4.7 billion active social media users worldwide as of July last year. To put things into ...