It’s a busy month for Google as it rolls out two new major updates – a design overhaul for Google Ads and the long-awaited Google Analytics 4 (GA4) and AdSense integration. Google Ads’ new layout ...
Google Ads Unveils New Design and Google Analytics 4 & AdSense Integration
Influencer Marketing on LinkedIn: Why It Matters for Your Business
With a user base of over 610 million and 40 million decision-making professionals, LinkedIn presents a prime opportunity for businesses to connect with their target audience. Leverage this reach by ...
Can You Target Too Many Keywords as Part of Your Digital Marketing Strategy?
Keywords are the cornerstone of any successful search engine optimization (SEO) strategy, but when is too much of a good thing really too much? Google Search Advocate John Mueller advises against ...
What Is E-E-A-T and How Does It Impact SEO?
Google has updated its E-A-T concept to E-E-A-T, adding an extra ‘E’ for experience. The addition prioritizes personal knowledge and real-life experience in evaluating website quality. More ...
New AI-Powered Feature Allows You To Virtually Try on Clothes: What Does This Mean for the Future of eCommerce Shopping?
Fifty-five percent of people who buy clothes online have returned an item because it did not look the same on them as expected (Google, 2023). As an online seller, you can avoid the same fate with ...
Microsoft and Roku Join Forces To Enhance Ad Buying Experience and Optimizing Performance
Tech giants Microsoft and Roku have teamed up to elevate the ad buying experience and boost campaign performance. Through the collaboration, advertisers can leverage cross-channel data insights for ...
Retention Marketing and the Art of Keeping Existing Customers Coming Back
Customer acquisition and retention are two crucial components of any successful business strategy. Here’s why: • Customer acquisition draws new customers to your business; more customers means more ...
Why Your Business Needs a CRO Audit and How It Shapes Your Content
The average landing page conversion rate is a meager 2.35%, meaning most website visitors are leaving without taking action (Wordstream). With conversion rate optimization (CRO) audits, you can ...
Google Introduces New Googlebot Web Crawler Named GoogleOther: What You Need To Know
Google recently unleashed a shiny new web crawler, "GoogleOther," designed to give its primary search index crawler, Googlebot, a much-needed break. According to Google Analyst Gary Illyes, the new ...