It’s a busy month for Google as it rolls out two new major updates – a design overhaul for Google Ads and the long-awaited Google Analytics 4 (GA4) and AdSense integration. Google Ads’ new layout ...
With a user base of over 610 million and 40 million decision-making professionals, LinkedIn presents a prime opportunity for businesses to connect with their target audience. Leverage this reach by ...
Keywords are the cornerstone of any successful search engine optimization (SEO) strategy, but when is too much of a good thing really too much? Google Search Advocate John Mueller advises against ...
Google has updated its E-A-T concept to E-E-A-T, adding an extra ‘E’ for experience. The addition prioritizes personal knowledge and real-life experience in evaluating website quality. More ...
Fifty-five percent of people who buy clothes online have returned an item because it did not look the same on them as expected (Google, 2023). As an online seller, you can avoid the same fate with ...
Tech giants Microsoft and Roku have teamed up to elevate the ad buying experience and boost campaign performance. Through the collaboration, advertisers can leverage cross-channel data insights for ...
Customer acquisition and retention are two crucial components of any successful business strategy. Here’s why: • Customer acquisition draws new customers to your business; more customers means more ...
The average landing page conversion rate is a meager 2.35%, meaning most website visitors are leaving without taking action (Wordstream). With conversion rate optimization (CRO) audits, you can ...
Google recently unleashed a shiny new web crawler, "GoogleOther," designed to give its primary search index crawler, Googlebot, a much-needed break. According to Google Analyst Gary Illyes, the new ...