When Meta, the company that owns Facebook and Instagram, launched Threads in July 2023, hopes rose among consumers, brands and other users of X. Since Elon Musk's takeover, the social media platform ...
Introducing Meta’s New’ Threads’ App: Has Twitter Met Its Match?
How To Promote Your YouTube Channel
Despite the success of TikTok, YouTube is still king when it comes to online video, with 70% more active daily users as of 2022. According to research from the platform, more than two billion people ...
What Elon Musk’s Twitter Takeover and Blue Check Subscription Means for Businesses
Forty-four billion dollars sounds like a large sum, but Tesla and SpaceX owner Elon Musk was willing to shell it out to buy one of the world’s largest social media platforms, with over 556 million ...
Influencer Marketing on LinkedIn: Why It Matters for Your Business
With a user base of over 610 million and 40 million decision-making professionals, LinkedIn presents a prime opportunity for businesses to connect with their target audience. Leverage this reach by ...
Tips To Increase Twitter Followers and Engagement in 2023
Since its release in 2006, Twitter has emerged as one of the biggest social media platforms globally. Even in today’s ever-evolving digital landscape, it remains a prominent platform with around 450 ...
Podcast Statistics You Should Know in 2023
The popularity of business podcast has exploded in recent years, with more and more industry players adopting podcast marketing to attract more followers, build a deeper connection with their target ...
The Wall Street Journal: Google Could Owe Billions in Refunds for YouTube Ads
Digital advertising with Google sounds like a good deal. Your audience must watch it, not skip it and actually hear it before you have to pay for the ad. That means your ads could be all over the web, ...
How To Use Your Social Media Channels As Lead Generation Tools
Leads don’t happen by chance on social media; you need strategy to drive them. While it's relatively easy to generate leads on social media for some, the real deal comes down to nurturing and ...
Why Digital Marketing Is Even More Important During a Recession
The global economy is in a state of decline, and as the word “recession” looms on many people's lips, businesses have started to feel the pinch. In the U.S., Bank of America's CEO is projecting at ...