What is YouTube Shorts? YouTube Shorts is the platform’s bid to match other prominent video platforms such as Instagram Reels and TikTok. It’s a new way to create short-form video content and expand ...
An Introduction to YouTube Shorts: What It Is and Why To Use It
Facebook Marketing: Why It’s Still Useful for Businesses in 2022
Facebook has had a tumultuous five years. The platform faced issues ranging from election interference to the proliferation of troll or fake accounts. And with the increasing popularity of other ...
Demystifying YouTube’s Recommendation System: How It Works and How To Optimize Your Videos
YouTube isn’t simply an entertainment platform; every video marketing expert will tell you it’s a powerful social media marketing tool. Boasting 2.3 billion registered users in 2021 (Statista), the ...
Should Your Brand Focus on Social Media Communities in 2022?
Should your brand focus on social media communities in 2022? The answer is a resounding YES. More and more companies across multiple industries are investing in building their social media ...
Facebook Statistics You Should Know in 2022
Facebook, now called Meta, is the biggest social media platform on the internet today. The site has 2.8 billion monthly users and attracts the third-largest traffic globally. Given this impressive ...
Facebook’s Updated Ads Targeting and What It Means for Advertisers
In case you missed it, on January 19, Facebook rolled out changes to its detailed targeting options for advertisers. In a blog post explaining the update, Vice President for Product Marketing (Ads) ...
Instagram Statistics You Should Know in 2022
Instagram has come a long way from its debut as a photo-sharing social media platform. It’s now a powerful marketing tool used by Instagram advertising experts, influencers and brands to widen their ...
YouTube Statistics You Should Know in 2022
YouTube is the most popular video platform on the internet today. While everybody knows it’s a comprehensive source of virtually all types of videos – entertainment, sports, culture, education – it’s ...
How To Take Advantage of Reddit’s New Ad Creation Platform Updates
Advertising on Reddit isn’t probably the first thing to cross your mind when you’re choosing a platform for a product launch or brand awareness campaign. But it is well on its way to becoming the dark ...