The terms branding and marketing are often confused or used (incorrectly) interchangeably. However, knowing the difference between these two strategic activities can help you better execute specific ...
The Differences Between Branding and Marketing and How They Work Together
Demystifying Instagram’s Algorithm: How It Works and How to Optimize Your Posts
Every Instagram marketing expert will tell you that the best way to reach more people on Instagram is by boosting your engagement. This is because the Instagram algorithm decides how to show or ...
The Anatomy of a Viral Social Media Post: Best Practices and How To Leverage It
With everyone moving their businesses online, unique social media content is imperative for brands to get noticed. The most coveted social media success for any business is the ultimate win of making ...
10 Rules You Should Know About UX Writing
Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how to schedule an appointment with you. User ...
The Best Online Marketing Channels To Promote Your Brand in 2021
Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to ...
What Is Lead Generation Marketing and Why Every Business Needs It
With competition rapidly growing, you need to be proactive in convincing your potential customers or leads to stay interested in your products and services. Turning your target audience’s passive ...
What Are Google Web Stories and How To Optimize for Them
Stories are the latest video marketing trend. Described as snackable tap-through mobile video content, stories were first introduced on the social media platform Snapchat in 2017. Since then, the ...
Why Outsource Marketing Is the Right Choice to Grow Your Business
Are you struggling with the decision of whether or not to outsource sales and marketing? As a business owner, it’s natural to be concerned about issues of cost and profitability. But when you put ...
Google’s Page Experience Update Is Here: Ensure You’re Ready With Our Comprehensive Checklist
On 15 June, 2021, Google’s Page Experience update started rolling out with a completion date set for sometime in August. If you want to find out exactly how to optimize your website for this key ...