In case you missed it, on January 19, Facebook rolled out changes to its detailed targeting options for advertisers. In a blog post explaining the update, Vice President for Product Marketing (Ads) ...
Facebook’s Updated Ads Targeting and What It Means for Advertisers
Everything To Know About Google’s Title Tag Update So Far
In case you missed it, Google is now displaying your carefully crafted title tags less often than it used to on the search engine results pages (SERPs). Dubbed the "Titlepocalypse" by some search ...
How To Scale Your Digital Marketing as Your Business Grows
Your company has enjoyed a strong demand for its products or services, expanded into a new location and raised its revenue to an all-time high. Congratulations, your business has marked a growth ...
Top Search Ranking Factors To Focus on in 2022
Google’s algorithm uses several ranking signals to provide the most relevant results to a search query. But even the most sophisticated search engine optimization (SEO) strategy or experienced SEO ...
How To Take Advantage of Reddit’s New Ad Creation Platform Updates
Advertising on Reddit isn’t probably the first thing to cross your mind when you’re choosing a platform for a product launch or brand awareness campaign. But it is well on its way to becoming the dark ...
High-Performing Social Media Ads for Lead Conversion
Brand recognition and user engagement are great objectives to have. But they’re just that – objectives. Ultimately, you’re doing social media marketing to generate and convert leads and maximize your ...
Facebook Ad Guidelines: Best Practices and Insider Tips
While Facebook has made it easy for any business to run advertising campaigns, the number of details to work through might be daunting for some. To make Facebook advertising work, you have to consider ...
How Indented SERP Results Could Impact Your SEO Strategy
A recent Google rollout affecting organic search results has set the search engine optimization (SEO) community abuzz. Called the indented search results, this change now applies to an estimated 40 ...
Walmart Marketplace vs. Target Plus: Where Should I Sell My Products?
Retail giants Walmart and Target own two of the most viable online marketplaces today. If you're planning to sell on Walmart Marketplace or Target Plus, you're probably wondering which one to ...