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March 15, 2019 BY Matt Ellis
Introducing a new series on our blog: the Thrive PPC Podcast, where we'll be sharing tips for those in agencies like us managing PPC campaigns, but also for business owners who are running their own ...
September 28, 2018 BY Matt Ellis
Why Is The Exact Match Update a Big Deal?
Exact match has been a good friend to Google Ads users for quite some time.
The recent announcement in June in regards to the update we received from ...
May 15, 2018 BY Matt Ellis
Managing a Google Ads account on a daily basis can become clouded.
As advertisers, how can we make the best use of our time?
Whether you have inherited a pre-existing campaign or are building a ...
May 3, 2018 BY Matt Ellis
CTR (Clickthrough Rate) by Definition
CTR is a ratio showing how often people who see your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your keywords and ads are ...
March 29, 2018 BY Matt Ellis
As the SERP (Search Engine Results Page) continues to get clouded with advertisers, it is Google’s primary goal to deliver quality content to the searcher. Google wants to see strategy and intent ...