Automation suggests improved speed and convenience in performing tasks that take a lot of time and effort manually. Artificial intelligence (AI) refers to the technological ability to process ...
Lead generation, or the process of capturing the interest of potential customers and bringing them into your sales funnel, can have a higher success rate if incentivized. A recent Google study shows ...
Brand awareness used to be the primary goal of marketing. It was about getting people to walk in the door and start a relationship with the brand or company. Now that consumers have become ...
In an era when people expect gratification with just a click or two, shoppable content is no longer just a trend but a must-have for eCommerce. An eCommerce site with shoppable content makes for a ...
We have all done impulsive shopping and indiscriminate buying at one point, but even these seemingly split-second decisions go through a journey that ends with you spending your hard-earned money. It ...
If you asked marketers 10 or 20 years ago if businesses need websites, some might say it depends on the industry. For example, retailers obviously benefit from having a website, whereas oil drilling ...
When we speak of personal branding, we normally refer to famous people who have successfully established their personas as their brand. Think of Dwayne Johnson, Oprah Winfrey and Steve Jobs. Each of ...
The business landscape has never been more saturated. In order to cut through the noise, your brand must clearly and consistently share its story with the people who need to hear it.
However, there ...
Facebook has had a tumultuous five years. The platform faced issues ranging from election interference to the proliferation of troll or fake accounts. And with the increasing popularity of other ...