Brand awareness used to be the primary goal of marketing. It was about getting people to walk in the door and start a relationship with the brand or company. Now that consumers have become ...
What Is Lifecycle Marketing and Why Is It Important?
How To Make Your Online Content More Shoppable
In an era when people expect gratification with just a click or two, shoppable content is no longer just a trend but a must-have for eCommerce. An eCommerce site with shoppable content makes for a ...
What Is the Buyer’s Journey and What Content Works Best at Each Stage?
We have all done impulsive shopping and indiscriminate buying at one point, but even these seemingly split-second decisions go through a journey that ends with you spending your hard-earned money. It ...
Marketing For Startups: How To Make Your First Website
If you asked marketers 10 or 20 years ago if businesses need websites, some might say it depends on the industry. For example, retailers obviously benefit from having a website, whereas oil drilling ...
What Is Personal Branding and How To Do It
When we speak of personal branding, we normally refer to famous people who have successfully established their personas as their brand. Think of Dwayne Johnson, Oprah Winfrey and Steve Jobs. Each of ...
Your Ultimate Brand Storytelling Guide for 2022
The business landscape has never been more saturated. In order to cut through the noise, your brand must clearly and consistently share its story with the people who need to hear it. However, there ...
Facebook Marketing: Why It’s Still Useful for Businesses in 2022
Facebook has had a tumultuous five years. The platform faced issues ranging from election interference to the proliferation of troll or fake accounts. And with the increasing popularity of other ...