While brands have reason to assume that consumers are merely transactional toward them, the 2022 Edelman Trust Barometer highlights how consumers are growing to be more belief-driven than ever. The ...
Is Purpose Marketing Right for Your Business?
How Do Ad Blockers Work and Do They Impact Your Marketing Strategy?
Ad blockers stop advertisements from showing up in a browser. These apps or software are a blessing for users who find ads intrusive and annoying. But for marketers, there is fear that it may disrupt ...
Enterprise Marketing 5 Quick Wins To Elevate Your Franchise Business
Marketing is critical to the success of a business. So as a company opens up new franchises (or branches), it must ramp up its campaigns. But instead of focusing only on increasing the budget, there ...
Google Gives Third-Party Cookies Another Year: What Does It Mean for PPC Advertisers?
Google is phasing out third-party cookies in 2024. Does it mean the end of targeted advertising? Some studies showed that publishers could lose up to 52 percent of funding without third-party cookies. ...
Should Businesses Consider Getting Listed on Ecosia?
Ecosia. The word might not ring a bell yet, but it’s one more way to get found by your audience. So, what is the Ecosia search engine, and should marketers and advertisers pursue ranking high on ...
What Is Direct Response Marketing and Why Does It Work?
Direct response marketing maximizes the benefits of calls to action (CTAs) to solicit an immediate response from prospects. It’s one of the most powerful ways to generate leads, increase conversions ...
How To Create Winning Landing Pages for Your B2B Google Ads Campaigns
Over the last few years, business-to-business (B2B) companies witnessed dramatic shifts in the greater landscape created by unforeseen circumstances that impacted the global economy. Over that time, ...
More Control for PPC Platforms as Support of Tech Regulation Wanes
Just a year ago, activists and regular users banded together to support tech regulation due to concerns about privacy and the use of data to impinge on human rights. According to a 2021 Freedom House ...
5 Common PPC Mistakes To Avoid in 2022
Google has made great strides in simplifying the process of running ad campaigns. A PPC or pay-per-click campaign, for instance, is one of the quickest ways to drive massive traffic and leads. But ...