It’s a busy month for Google as it rolls out two new major updates – a design overhaul for Google Ads and the long-awaited Google Analytics 4 (GA4) and AdSense integration. Google Ads’ new layout ...
Google Ads Unveils New Design and Google Analytics 4 & AdSense Integration
Here’s How To Use ChatGPT and a Google Ads Script To Improve Your Responsive Search Ads
Since its inception in 2018, Google Responsive Search Ads (RSA) has revolutionized how advertisers create and launch ad campaigns. This dynamic ad format helps you save time and drive greater ...
Microsoft and Roku Join Forces To Enhance Ad Buying Experience and Optimizing Performance
Tech giants Microsoft and Roku have teamed up to elevate the ad buying experience and boost campaign performance. Through the collaboration, advertisers can leverage cross-channel data insights for ...
105 PPC Statistics You Must Know For 2023
Today’s digital landscape is highly competitive and pay-per-click (PPC) advertising has emerged as a powerful way for businesses to connect with their target audience and maximize ...
Why Digital Marketing Is Even More Important During a Recession
The global economy is in a state of decline, and as the word “recession” looms on many people's lips, businesses have started to feel the pinch. In the U.S., Bank of America's CEO is projecting at ...
Google Releases New Related Search Feature for AdSense: What It Means for Your Business
Since its release in 2003, Google AdSense has revolutionized website monetization. This feature allows publishers to earn additional revenue on their websites and mobile apps. But as technology and ...
Digital Marketing Mistakes To Avoid in 2023 (and What To Do Instead)
Before any feat, there is a right and wrong path to take. The same goes before you experience true digital marketing success. Worthwhile as it is, it doesn't mean you should approach digital marketing ...
How To Prepare for August’s Transition Away From Google Ads Similar Audience Segments
On November 1, 2022, Google announced its Google Ads services would stop generating similar audience segments by August 2023. This is a significant change for advertisers and brands relying on ...
Meta Rolls Out AI and Automation Tools for Advertising: What Does It Mean for Your Campaigns
Automation suggests improved speed and convenience in performing tasks that take a lot of time and effort manually. Artificial intelligence (AI) refers to the technological ability to process ...