Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to ...
The Best Online Marketing Channels To Promote Your Brand in 2021
PPC Stats You Should Know in 2021
Consumer dynamics have shifted after more than a year of lockdowns. Some sectors have felt the brunt of the economic crisis while others fared better than they did pre-pandemic. But one thing is ...
What Is Enhanced Cost Per Click and Why It’s Important
Automation is vital for successful advertising today. Enhanced cost per click or enhanced CPC (ECPC) is a paid advertising solution that uses machine learning to dynamically bid for ad placements ...
How PPC Marketing Can Help Save Your Business Right Now
In a time of economic downturn, a business owner’s natural reaction is to cut costs on all fronts. Considering the challenges you face it’s natural for you to begin to dismiss all spending as ...
What is Click Fraud and How Do You Prevent It?
Click fraud is a widely known term among pay-per-click (PPC) specialists and digital marketers. It's one of many hurdles to running a successful PPC campaign. As an advertiser, your goal is to ...
10 Digital Marketing Tips to Jumpstart Your Business After the Coronavirus Shutdowns
The coronavirus pandemic has put a spotlight on all aspects of business marketing. As the ripple effect of COVID-19 careens globally, entrepreneurs must take a proactive approach to coronavirus ...
Coronavirus Have You Staying Home? The Ultimate Guide to Remote Work
The news about the novel coronavirus (COVID-19) continues to dominate the headlines and raise public concern. Millions of people across the globe are affected by the pandemic. To control virus spread, ...
10 Digital Marketing Ideas to Consider During the Coronavirus (COVID-19)
Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit because of ...
How to Set Goals For Your PPC Campaign
Implementing a pay-per-click (PPC) campaign is one of the most effective ways to boost your brand presence and get new leads. If managed successfully, you can maximize your return on investment (ROI) ...