In May 2019, Google Ads introduced a tool to help advertisers gather accurate and actionable insights into how specific changes could affect their account’s performance: the Google Ads Performance ...
Amazon, the leading all-in-one platform for online sellers, is turning advertising into a huge business. Today, most of the platform’s above-the-fold search placements are reserved for Amazon ads. As ...
Google Ads optimization tools are designed to make businesses and marketers maximize their Google Ads (previously known as AdWords) results. The Google Ads optimization score lets you see your overall ...
There are different ways to determine a keyword's value. But there's one metric that tells you its value in dollars upfront: cost per click (CPC).
What is CPC? To review, it's the amount you pay a ...
The era of third-party cookies is ending. Browser cookies – the technology that has helped advertisers offer targeted, relevant online ads to users – are going away, with Google sealing the deal once ...
Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to ...
Consumer dynamics have shifted after more than a year of lockdowns. Some sectors have felt the brunt of the economic crisis while others fared better than they did pre-pandemic. But one thing is ...
Automation is vital for successful advertising today. Enhanced cost per click or enhanced CPC (ECPC) is a paid advertising solution that uses machine learning to dynamically bid for ad placements ...
In a time of economic downturn, a business owner’s natural reaction is to cut costs on all fronts. Considering the challenges you face it’s natural for you to begin to dismiss all spending as ...