Over the last few years, business-to-business (B2B) companies witnessed dramatic shifts in the greater landscape created by unforeseen circumstances that impacted the global economy. Over that time, ...
How To Create Winning Landing Pages for Your B2B Google Ads Campaigns
More Control for PPC Platforms as Support of Tech Regulation Wanes
Just a year ago, activists and regular users banded together to support tech regulation due to concerns about privacy and the use of data to impinge on human rights. According to a 2021 Freedom House ...
5 Common PPC Mistakes To Avoid in 2022
Google has made great strides in simplifying the process of running ad campaigns. A PPC or pay-per-click campaign, for instance, is one of the quickest ways to drive massive traffic and leads. But ...
Top 9 Testing Tools for Landing Pages That Boost Conversion Rates
Landing pages are often created for marketing or advertising campaigns and have a single objective. They can be created with the end goal of boosting conversions, capturing high-quality leads or ...
How To Use the Google Ads Performance Planner
In May 2019, Google Ads introduced a tool to help advertisers gather accurate and actionable insights into how specific changes could affect their account’s performance: the Google Ads Performance ...
Here’s Why Amazon Advertising Is a Must for All Sellers
Amazon, the leading all-in-one platform for online sellers, is turning advertising into a huge business. Today, most of the platform’s above-the-fold search placements are reserved for Amazon ads. As ...
How To Decipher Your Google Ads Optimization Score
Google Ads optimization tools are designed to make businesses and marketers maximize their Google Ads (previously known as AdWords) results. The Google Ads optimization score lets you see your overall ...
![What's a Keyword Worth? The Most Expensive Keywords Across Top 10 Industries [Study]](https://thriveagency.com/files/CPC-research1280x720_011720-331x186.png)
Study: What’s a Keyword Worth? The Most Expensive Keywords Across 10 In-Demand Industries and How to Leverage Them in Search
![What's a Keyword Worth? The Most Expensive Keywords Across Top 10 Industries [Study]](https://thriveagency.com/files/CPC-research1280x720_011720-220x220.png)
There are different ways to determine a keyword's value. But there's one metric that tells you its value in dollars upfront: cost per click (CPC). What is CPC? To review, it's the amount you pay a ...
What Is Google’s FLoC and How It Impacts Digital Marketing and Advertising
The era of third-party cookies is ending. Browser cookies – the technology that has helped advertisers offer targeted, relevant online ads to users – are going away, with Google sealing the deal once ...