The Google Ads callout extensions make it possible to integrate additional text with your existing PPC search ads.This makes it easy to provide potential customers with detailed information about ...
How To Use Google Ads Callout Extensions
Googles Ads Exact Match Update
Why Is The Exact Match Update a Big Deal? Exact match has been a good friend to Google Ads users for quite some time.The recent announcement in June in regards to the update we received from ...
This Week in Digital Marketing: Google AdWords Changes Name
Google always seems to be tweaking something, don't they? Whether it's their search algorithm, the way the SERP pages look, new kinds of ads, ad extensions, etc., they're just always on the ...
4 Local PPC Management Strategies that Boost Local Traffic
Google Ads isn’t just for online, eCommerce companies anymore!Local businesses can see an increase in online and foot traffic by using Google Ads to get found in the right place at the exact right ...
Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
New 2018 Internet Trends Report Released: What You Should Know
Every year, Mary Meeker (a well-known venture capitalist in the internet world) releases a report with a whole slew of insights into how we use the world wide web. If you're really interested in the ...
5 Ways to Improve Your Google Ads Quality Score
In a successful Google Ads campaign, quality score is crucial.Unfortunately, many marketers don’t fully understand the concept of a Quality Score or how to improve theirs.While a Quality Score ...
4 PPC Landing Page Best Practices for Lead Generation
Having a strong Google Ads account is only half the battle when it comes to paid search marketing.Your landing page experience needs to be just as strong!A bad user experience on a landing ...
How to Set up Advertising Budget Rules in Google Ads
In my opinion, PPC marketing should be the most beloved tool in any marketer's toolkit.Unlike traditional forms of marketing, where you purchase ad space for a limited amount of time and ...
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