Automation suggests improved speed and convenience in performing tasks that take a lot of time and effort manually. Artificial intelligence (AI) refers to the technological ability to process ...
Meta Rolls Out AI and Automation Tools for Advertising: What Does It Mean for Your Campaigns
TikTok Enters the Search Ad Market: What To Know
TikTok, the popular video-sharing platform, is entering the search ads market. This move marks a major shift for TikTok as it looks to capitalize on its growing user base and compete with Google ...
What Is Performance Marketing and the Best Ways To Use It To Grow Your Business
The containment measures implemented to stop the coronavirus pandemic plunged the global economy into a deep contraction. So even if digital transformation accelerated, most businesses still need to ...
Is Purpose Marketing Right for Your Business?
While brands have reason to assume that consumers are merely transactional toward them, the 2022 Edelman Trust Barometer highlights how consumers are growing to be more belief-driven than ever. The ...
How Do Ad Blockers Work and Do They Impact Your Marketing Strategy?
Ad blockers stop advertisements from showing up in a browser. These apps or software are a blessing for users who find ads intrusive and annoying. But for marketers, there is fear that it may disrupt ...
Enterprise Marketing 5 Quick Wins To Elevate Your Franchise Business
Marketing is critical to the success of a business. So as a company opens up new franchises (or branches), it must ramp up its campaigns. But instead of focusing only on increasing the budget, there ...
Google Gives Third-Party Cookies Another Year: What Does It Mean for PPC Advertisers?
Google is phasing out third-party cookies in 2024. Does it mean the end of targeted advertising? Some studies showed that publishers could lose up to 52 percent of funding without third-party cookies. ...
Should Businesses Consider Getting Listed on Ecosia?
Ecosia. The word might not ring a bell yet, but it’s one more way to get found by your audience. So, what is the Ecosia search engine, and should marketers and advertisers pursue ranking high on ...
What Is Direct Response Marketing and Why Does It Work?
Direct response marketing maximizes the benefits of calls to action (CTAs) to solicit an immediate response from prospects. It’s one of the most powerful ways to generate leads, increase conversions ...