A cornerstone content strategy helps build brand awareness and trustworthiness. Moreover, it maximizes search engine optimization (SEO) to get quality backlinks and improve search engine rankings. As ...
What Is Cornerstone Content and Why Google Loves It
How To Incorporate QR Codes in Your Digital Marketing Strategy
Quick-response (QR codes) are nearly everywhere these days. Take a walk around the neighborhood, and you’ll see QR codes on everything from movie posters to real estate for-sale signs. In fact, you ...
Long-Tail Keywords: What Are They and How To Find Them
You target all the popular keywords relevant to your business and get a surge of traffic, yet you still end up with little to no website conversions. If this sounds too familiar, then riddle me this: ...
Enterprise Marketing 5 Quick Wins To Elevate Your Franchise Business
Marketing is critical to the success of a business. So as a company opens up new franchises (or branches), it must ramp up its campaigns. But instead of focusing only on increasing the budget, there ...
How To Use Videos To Reach Customers at Every Stage of the Sales Funnel
Not all users looking for your product or service are at the same stage of the sales funnel. You have those just browsing for information, those comparing products and services and those who are ...
Google Introduces Site Names on Search: Why This Is Great News for Your Business
Google displays the page URL above the title tag on its search engine results page (SERP). Reading URLs, though, is not easy. As a result, most users ignore the URL, focusing instead on the page ...
10 Reasons Why Online Reputation Management Is As Important as Ever
Ninety percent of customers will read online reviews about your business before visiting your store. They also do it before they check out your website or Facebook page. This is why reputation ...
What Is Hyperlocal Marketing and How To Get It Right
Most local businesses advertise city-wide, but some marketers argue it isn't entirely local enough. Per Google, "near me" searches grew by 200 percent between 2016 and 2019. With consumers relying ...
How To Do CRO Without Damaging SEO
An effective digital marketing strategy often uses different practices. While not all websites use the same solutions, some of these practices are effective techniques. For instance, search engine ...