Google, widely renowned for its search engine dominance, has been forced to confront an unexpected reality: its position in the artificial intelligence or AI arms race is no longer solid. In a leaked ...
A Rare Sign of Weakness for Google: Search King Admits Defeat to Open Source AI in Leaked Internal Memo
The Google March 2023 Broad Core Update Was a Big One: Which Businesses Were Impacted the Most?
Since its inception in 1988, Google has implemented thousands of algorithm updates. From smaller tweaks to major Google core updates, these changes aim to improve the quality and relevance of search ...
SEO Metrics To Track To Improve Your Digital Marketing Campaigns
In today's digital age, search engine optimization (SEO) is no longer optional. It's a must for any business that wants to supercharge its online presence. The challenge is there's no one way to do ...
How To Use ChatGPT for Your Keyword Research and Content Topic Ideation
From its developers, OpenAI, ChatGPT is a sibling model of InstructGPT. The software's dialogue format allows it to answer follow-up questions and do tasks based on the previous context it was ...
How the Recent Leak of Yandex’s Source Code Could Provide SEO Insight Into Google Ranking Factors
Search engines consider various factors when ranking websites in search engine results pages (SERPs). These factors are constantly updated and can vary between search engines, making it challenging ...
Google Business Profile Update: Local Spam Now Includes Duplicate Photos, Posts, Videos and Logos
In August 2022, Google released a policy update regarding spamming on Google Business Profile posts. It surprised web admins, search engine optimization (SEO) specialists and business owners because ...
Top Email Marketing Trends in 2023 You Should Know
Four billion email users receive 306 billion emails daily (Statista) — that's about 77 emails per user. So with such staggering numbers, how do email marketing experts avoid being left unread or ...
What Are Interactive Emails and Why You Need Them
Every conversion begins with a click, and that's what an interactive email is all about - clicks. Interactive emails contain functional components that invite users to engage with the content, either ...
What Are Zero Click Searches and How To Adapt Your Digital Marketing Strategy
Google consistently adapts its search engine to give users exactly what they’re looking for. In the past, this meant improving its algorithm to avoid spammy websites that use black-hat tactics to rank ...