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Google Analytics Campaigns: What they are & when to use them

Google Analytics Campaigns What they are & when to use them

Google Analytics can help you by collecting meaningful data in so many ways. Once you have the basics down, it's time to start using more features. Campaigns are a great place to start! On a basic ...

What is a landing page, and why is it important?

What is a landing page, and why is it important

If you’re not yet using landing pages for lead generation, you’re missing out. These types of website pages are essential tools to harness the traffic you bring in through ads and campaigns. In ...

What to include in your digital marketing strategy

digital marketing strategy

All successful business owners will say that they reached the goals they marked because of the effort they put out. It is not easy to start a business in the current market scenario and then nurture ...

Cinemagraphy: What Is It and Why Should You Be Using It?

Cinemagraphy What Is It and Why Should You Be Using It

If you haven’t yet heard of cinemagraphs, that doesn’t mean you haven’t seen them around the web. You may have glimpsed them on websites, on social media, or on other platforms. These “living ...

Improve your social media conversion rates and take advantage of indirect eCommerce

Improve your social media conversion rates and take advantage of indirect eCommerce

Social media alone is not usually a direct conversion-maker. But, it can be a vital tool in that all-important purchasing funnel. As part of a wholesale effort, it does a pretty darn good job. To ...

3 reasons why landing pages are key for conversions

3 reasons why landing pages are key for conversions

Say you’ve spent a lot of effort on an ad campaign. This is nothing new – if you’re reading this, you probably have, whether that means time, brainpower, or money. You’ve done everything in your power ...

Bing Business Bot: 2017’s New Virtual Employee

Bing Business Bot 2017’s New Virtual Employee

Artificial Intelligence is the umbrella term describing the use of computer science to mimic human intelligence. AI is nothing new, we’ve seen it in films for years and now we interact with it every ...

How To Get More Sales From Your Lead Generation Efforts

How To Get More Sales From Your Lead Generation Efforts

Most companies want the same thing: to make their websites as profitable as possible. Unfortunately, getting lots of traffic isn’t the only piece of the puzzle. At the end of the day, it’s lead ...