Content marketing is undeniably an important aspect of search engine optimization (SEO) and a powerful lead generation tool, but many businesses make the mistake of solely focusing on content directly ...
What Is Tangential Content and Should You Be Creating This for Your Blog
Brand Story: Why It’s Important and How To Create One
Stories are what make individuals unique, and the same rings true for brands. Marketers use brand storytelling to sell a narrative that puts a brand in a good light, inspiring actions from its ...
Google Says Links No Longer a Top 3 Ranking Factor: Should We Believe This?
Remember the days when marketers scrambled to gather as many backlinks as possible because each one was a golden ticket to the top of search results? Those days may now be gone, especially when Google ...
What Is a Content Distribution Strategy and How To Create One?
In digital marketing, there is a lot of focus on creating quality content, and rightly so. Great content provides value to your readers. It establishes your brand as a thought leader, helps you build ...
How Google Treats AI Content – and Should It Be Labeled?
Artificial intelligence (AI) for content creation is in the hot seat right now. Its promise of faster workflows and cost savings has made it an attractive option to many. However, some fear it comes ...
What Is Answer-Based Content and Why You Need It
We've all been there. You type a question into Google, hoping to find the answer you need, only to be met with an overwhelming number of search results that don't quite get to the heart of your ...
What the Highest-Converting Websites Do
Attention span has become a scarce and precious commodity online. Studies show that the average time spent on a webpage is just 54 seconds (Contentsquare, 2021). Knowing this, how do you get visitors ...
Shopify Collabs Launched: What Does It Mean for Businesses and Content Creators?
The influencer and creator economy is thriving. According to Goldman Sachs, influencer marketing spending in the U.S. alone is worth $6.16 billion in 2023 and is expected to grow by 16% in ...
Google Ups Its Appetite for Quality Rater Guidelines: Find Out What the New “E” Stands for in E-E-A-T
The volume of information available online continues to increase daily. According to Statista, the World Wide Web contains approximately 64 zettabytes of data. Google has indexed five terabytes out of ...