A cornerstone content strategy helps build brand awareness and trustworthiness. Moreover, it maximizes search engine optimization (SEO) to get quality backlinks and improve search engine rankings. As ...
What Is Cornerstone Content and Why Google Loves It
Franchise Marketing 101: The Challenges of Scaling SEO
Assume, for instance, that franchisors are only a single entity. In this case, their search engine optimization (SEO) and franchise marketing system would be the same as most other businesses. But the ...
Is Purpose Marketing Right for Your Business?
While brands have reason to assume that consumers are merely transactional toward them, the 2022 Edelman Trust Barometer highlights how consumers are growing to be more belief-driven than ever. The ...
What Is Keyword Cannibalization and How Do You Avoid It?
An effective search engine optimization (SEO) strategy is one that makes your website’s relevant pages visible to the right audience. This can be done through a number of on page SEO services, such as ...
How To Perform a Content Quality Analysis and Why It’s Important
Brands are locking horns with one another for consumer attention. Statista reveals the primary goal of content marketing is to create brand awareness. However, many brands mistakenly approach their ...
Long-Tail Keywords: What Are They and How To Find Them
You target all the popular keywords relevant to your business and get a surge of traffic, yet you still end up with little to no website conversions. If this sounds too familiar, then riddle me this: ...
Enterprise Marketing 5 Quick Wins To Elevate Your Franchise Business
Marketing is critical to the success of a business. So as a company opens up new franchises (or branches), it must ramp up its campaigns. But instead of focusing only on increasing the budget, there ...
Google Introduces Site Names on Search: Why This Is Great News for Your Business
Google displays the page URL above the title tag on its search engine results page (SERP). Reading URLs, though, is not easy. As a result, most users ignore the URL, focusing instead on the page ...
How To Create Gated Content That Boosts Your Lead Generation Efforts
There are several reasons to hide content and allow access only to users who provide their contact information. But there’s no more compelling reason than lead generation. So in this article, you ...