First thing’s first: What is a Google penalty and how concerned do you need to be? Google penalties are served when a website (or parts of it) violate webmaster guidelines – a set of marketing rules ...
Complete List of Google Penalties and How to Recover
Why Duplicate Content Isn’t a Negative Ranking Factor
Ask any marketer: Content marketing is one of the most effective ways to grow your audience online. Sharing quality content consistently is a critical component of an effective search engine ...
How to Optimize Anchor Text and Why It Matters
How much attention are you giving the anchor text in your online content? This small but significant element is often over-optimized or regarded as an afterthought, either of which weakens its impact ...
How to Write Content That Converts Leads into Customers
Your ads, landing pages and website are tools that enable you to sell online. But what really entices your target audience to engage with your platform is your content and choice of words. Copywriting ...
How to Write Content to Generate Leads
Your potential customers discover your brand and business and understand your value proposition through online content. Generic website content and average blogs don’t quite cut it — you need ...
Why You Should Avoid Duplicate Content on Your Website
A common myth about duplicate content is that it results in a Google penalty. As the search giant states in the Google Search Central guidelines: it doesn’t. Google acknowledges that most cases of ...
10 Digital Marketing Tips to Jumpstart Your Business After the Coronavirus Shutdowns
The coronavirus pandemic has put a spotlight on all aspects of business marketing. As the ripple effect of COVID-19 careens globally, entrepreneurs must take a proactive approach to coronavirus ...
9 Ways to Make Your Online Donation Page Stand Out
Nonprofits of all shapes and sizes now fully rely on the internet as a staple in their fundraising efforts and it’s becoming quite the competitive playing field. From creating an intensive social ...
10 Digital Marketing Ideas to Consider During the Coronavirus (COVID-19)
Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly impacted as the economy has taken a hit because of ...