Netflix has broken through the online streaming space big-time. But like eCommerce stores, franchise businesses or any brand offering a catalog of options, it has faced the problem of personalization. ...
What Netflix Artwork Personalization Can Teach Us About UI Web Design
10 Email Marketing Landing Page Tips To Increase Conversions
Email marketing is all about winning customers with attention-grabbing email subject lines and compelling content. You initially entice your audience with the body of your email, but it’s an optimized ...
Complete List of Google Penalties and How to Recover
First thing’s first: What is a Google penalty and how concerned do you need to be? Google penalties are served when a website (or parts of it) violate webmaster guidelines – a set of marketing rules ...
Why Duplicate Content Isn’t a Negative Ranking Factor
Ask any marketer: Content marketing is one of the most effective ways to grow your audience online. Sharing quality content consistently is a critical component of an effective search engine ...
How to Optimize Anchor Text and Why It Matters
How much attention are you giving the anchor text in your online content? This small but significant element is often over-optimized or regarded as an afterthought, either of which weakens its impact ...
How to Write Content That Converts Leads into Customers
Your ads, landing pages and website are tools that enable you to sell online. But what really entices your target audience to engage with your platform is your content and choice of words. Copywriting ...
How to Write Content to Generate Leads
Your potential customers discover your brand and business and understand your value proposition through online content. Generic website content and average blogs don’t quite cut it — you need ...
Why You Should Avoid Duplicate Content on Your Website
A common myth about duplicate content is that it results in a Google penalty. As the search giant states in the Google Search Central guidelines: it doesn’t. Google acknowledges that most cases of ...
10 Digital Marketing Tips to Jumpstart Your Business After the Coronavirus Shutdowns
The coronavirus pandemic has put a spotlight on all aspects of business marketing. As the ripple effect of COVID-19 careens globally, entrepreneurs must take a proactive approach to coronavirus ...