Multiple algorithm updates over the years have turned Google into a semantic search engine that strives to understand search intent to provide more relevant results. With this, the days of keyword ...
What Is Semantic Search and Why Does It Matter for SEO?
Your Ultimate Brand Storytelling Guide for 2022
The business landscape has never been more saturated. In order to cut through the noise, your brand must clearly and consistently share its story with the people who need to hear it. However, there ...
Everything You Need To Know About Google’s Advanced eCommerce SEO Guide
Ranking for relevant keywords is crucial for business growth. Securing that top spot puts your store in front of a wider, high-intent audience and enables you to generate more sales. However, ...
The Importance of Creating Relevant Blog Content for Your Business
Having a digital content marketing strategy is a prerequisite for achieving digital marketing success. It enables you to distinguish yourself from your competitors – to showcase your expertise and ...
How To Improve Content Engagement: 9 Proven Tips You Need To Know
Content engagement is a broad term referring to actions users take when interacting with your content. It’s a way for you to know your content was relevant to your visitors in one way or ...
Everything To Know About Google’s Title Tag Update So Far
In case you missed it, Google is now displaying your carefully crafted title tags less often than it used to on the search engine results pages (SERPs). Dubbed the "Titlepocalypse" by some search ...
Why Repurposing Your Content Is a Great Strategy and How To Start
One of the very first things you learn in digital marketing is that content is king. Investing time and money into churning out quality content is how we reap the benefits of search engine ...
Tips for Writing an Email Newsletter People Actually Want To Read
When was the last time you opened an email newsletter from one of your own subscriptions? Let’s face it: Most email newsletters are marked read, deleted or ignored altogether. However, when crafted ...
PR Statistics You Should Know in 2021
Within a consumer-driven market landscape, communication is essential to deliver positive messaging – and this goes a long way towards creating relationships and driving growth. That much was made ...