Everyone wants to one-up their competitor's content marketing strategy, but with millions of content flooding the internet, it's altogether challenging. So, to stand out, your content needs to be ...
What Is Interactive Content and How It Can Boost User Engagement
Google’s New ‘Helpful Content Update’ Could Be One of Most Significant SEO Changes in a Decade: What To Know
Google has just released an update, possibly the most significant one since Panda in 2011, that could be a complete game-changer for content marketing and search engine optimization (SEO). Google ...
How To Write SEO-Friendly Headlines That Drive Traffic and Clicks
Search engine optimization (SEO) helps you rank in the search results, and SEO-friendly content that works for the algorithm is essential to making this happen. But to improve your click-through rate ...
How To Keep Your Email Marketing Strategy Effective After the Apple Mail Privacy Protection (MPP) Update
Apple first announced the Mail Privacy Protection (MPP) update during its annual Worldwide Developer Conference last June 2021 without going into details, leading everyone — especially the email ...
How To Be a Featured Retailer on Google Search’s New ‘Shops’ Section
In the first week of January 2022, Google added a new Shops section to the search results, albeit without announcements. However, the company’s representatives confirmed that it was a new mobile ...
Real-Time vs. Evergreen Content: How To Get the Balance Right
It's been said time and again, but it remains true: Content is key to search engine optimization (SEO) and digital marketing success. It empowers even the smallest businesses to stand out and stay ...
Where To Invest in Digital Marketing if Your Budget Is Limited?
Are you generating traffic, leads and conversions? If not, you need to include a solid digital marketing plan in your budget, and it doesn’t have to cost an arm and a leg. In fact, you can run an ...
What Is the Buyer’s Journey and What Content Works Best at Each Stage?
We have all done impulsive shopping and indiscriminate buying at one point, but even these seemingly split-second decisions go through a journey that ends with you spending your hard-earned money. It ...
What Are SERPs and Why Should You Care About Your Rankings?
When someone searches on Google, Yahoo!, Bing or other search engines, it will display a page containing all the web links relevant to the query. This page is called a search engine results page or ...