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January 17, 2019 BY Lauren Holland
Optimizing Google Ads with automated bidding on targeted keywords is an incredibly effective strategy for small to medium-sized businesses.
Getting a good return on investment for the keywords you ...
June 14, 2018 BY Katie Jarzabek
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
May 15, 2018 BY Matt Ellis
Managing a Google Ads account on a daily basis can become clouded.
As advertisers, how can we make the best use of our time?
Whether you have inherited a pre-existing campaign or are building a ...
May 3, 2018 BY Matt Ellis
CTR (Clickthrough Rate) by Definition
CTR is a ratio showing how often people who see your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your keywords and ads are ...