At this point, advertisers are aware of the powerful storytelling aspect that video ads add to their digital marketing initiatives. But, applying the same strategy to all campaigns is boring and ...
Video ads: Where to tell your story
5 Ways To Improve ROI From Google Ads
Optimizing Google Ads with automated bidding on targeted keywords is an incredibly effective strategy for small to medium-sized businesses. Getting a good return on investment for the keywords you ...
Are You Split Testing Your Google Ads?
Does our marketing work? Are our advertising efforts and budget being put to good use? Can we scientifically measure advertising success? These are questions those of us in management positions ...
How To Use Google Ads Callout Extensions
The Google Ads callout extensions make it possible to integrate additional text with your existing PPC search ads. This makes it easy to provide potential customers with detailed information about ...