When you send out an email as part of your company’s email marketing strategy, you’ll have a few goals. Get it read by as many subscribers as possible Get clicks on your call-to-action ...
Boost Your Next E-Mail’s Click-Through Rate with These 5 Tips
The Beginner’s Guide to Email Marketing
The first “electronic mail” was sent in 1971 by Ray Tomlinson (MIT student). And, the first email marketing campaign was sent in 1978 promoting a computer company that resulted in $13 million in ...
How to create an email signature that works for your business
You look carefully at each and every piece of your email marketing messages to make sure they grab the eye. You want your readers to find every opportunity to take you up on offers, click links, and ...
8 Ideas for Your Next Email Marketing Campaign
The email marketing campaign is a time-honored way to reach out to your audience. However, we live in an age of content inundation on the web and floods of emails crowding our inboxes. How do you ...
The 4 Keys to a Surefire Small Business Marketing Plan (+ 5 Ways to Implement Them)
If you run your own company, having a small business marketing strategy is essential. Not only does this help guide your business toward success, but it also provides a foundation from which ...
How To Get More Sales From Your Lead Generation Efforts
Most companies want the same thing: to make their websites as profitable as possible. Unfortunately, getting lots of traffic isn’t the only piece of the puzzle. At the end of the day, it’s lead ...
Location Data Marketing: 7 Tips To Drive Results
For leading online marketers, location data has become the core of strategy development. Why? Because location patterns are the key to being able to track consumer behavior in real-time, and target ...
Lead Nurturing 101: PPC Best Practices for 2017
For anyone who runs a business, lead nurturing is a critical component of staying afloat. It’s not enough to just get the leads; you also have to nurture and feed them once you’ve landed them. It’s a ...
Email Marketing, Spam & The Death Of Trust
In email marketing, it's extremely important to be aware of the spam mail phenomenon and how it has changed our perception of what goes into the average user's inbox. Unfortunately, a tidal wave of ...