The email marketing campaign is a time-honored way to reach out to your audience.
However, we live in an age of content inundation on the web and floods of emails crowding our inboxes. How do you stand out in this climate? How do you make people actually look forward to your emails? What do you do to make them want to read, and entice them to click your CTAs?
Think fresh, and think outside the box. Be meaningful, get to the point, and try one of the following email marketing ideas.
8 Ways to Improve Your Email Marketing Campaign
A powerful email marketing campaign has to do a few things at once. It must snag the reader’s attention in their inbox. They have to actually want to open it. Then, the content should draw them in and take them from A to Z.
Here are some ideas how to do it.
1. Get More Personal With Your Content
Nobody wants to read the bland, canned, corporate email newsletter anymore (Did anyone, ever?).
Instead, get personal. Talk to your reader and use their name – it’s easy to insert in the subject line or salutation. Tailor the information for specific user groups in your emails. Provide content, offers, and more just for them.
2. Visually Engage Readers
Just because you’re using email as your platform doesn’t mean the content has to look boring. These days, lots of companies are using bright graphics and even GIFs in their emails. These visuals make their audiences want to keep reading.
Do the same for your marketing emails and draw their eyes to draw them in.
G2 Crowd put together a list of email examples from 18 brands to spark some inspiration for your next campaign.
3. Share Social Proof
Give your readers more reason to click on your CTA in your emails or convert. Share social proof that’s convincing and powerful.
For instance, if you’re promoting a product or service, include snippets of glowing user reviews in emails. Send these at a pivotal stage of the selling process. You can’t underestimate the power of a good testimonial for your business.
4. Implement Referrals For Digital Marketing
Referrals are a great way to use the power of word-of-mouth to get new customers. Emails can help you implement your referral program.
For instance, give your current customers an incentive to send referrals to 5-10 friends. Each of these friends will get an email invitation, possibly with a special offer. A particular person they know thinks they should sign up/book your service/buy your product.
This is a great, strategic combination of testimonial with email outreach.
5. Offer Exclusive, Gated Content
The first step of your email campaign can include enticing readers with high-value, gated content. The hitch? They only get access to it if they provide their email address.
Sumo says you should start by providing a preview of the content, but stop readers at a pivotal point. To read the whole article and get more like it, they need to give you their email handle. Once they do, you can follow up with the gated content. Just make sure it’s really good so it’s worth it for your readers who opt-in.
6. Hook Them With The Subject Line
HubSpot says you must write emails in clever, witty ways to hook readers. You have to grab their attention from the moment their eyes skim your subject line in their inboxes.
As such, take the time to craft solid subject lines. Make them fun, clever, attractive, or arresting. It’s easier said than done, but the payoff for a well-crafted email subject line will be huge.
7. Short, Yet Sweet
People have a small window of time to wade through their overflowing email inboxes. Show them you care about their precious minutes of the day by making your digital marketing emails short yet sweet.
Go for a few lines that are easy to read, then make the CTA interesting and valuable. They’ll appreciate your brevity, which can make them more likely to pay attention to your email content.
8. Make Sure Your Email Marketing Is Mobile-Friendly
One of the most obvious tips for email marketing is also the one that gets overlooked most.
You have to ensure your emails are mobile-friendly. Your audience should be able to read them comfortably on their smartphones and tablets with or without images.
This means you need a smart, responsive design. You also need basics like alt text on images and mobile-optimized landing pages with no pop-ups. Your users reading your emails and clicking your links will have the best experience on their devices this way.
It’s important, so don’t neglect it – Sumo says about half of your audience will read and browse through mobile means. That’s a lot of people.
Set Your Email Marketing Apart with Fresh Ideas
For your online marketing and email campaigns, don’t go with staid and stuffy. Nobody wants to read company news unless they work for you, and readers won’t care about a boring subject line or a page filled with text.
Instead, liven up your emails and try something out of the box. Go visual, short and sweet, and strategic. Introduce a referral program with emails as pinch-hitters. Try enticing people with gated content to introduce them to your fun emails in the first place.