Most companies want the same thing: to make their websites as profitable as possible. Unfortunately, getting lots of traffic isn’t the only piece of the puzzle. At the end of the day, it’s lead generation that matters.
Even if one million people visit your site, you aren’t going to make money unless at least some of them are qualified leads – people who are genuinely interested in your product, good, or service. As such, the first step toward a more profitable website is a more practical lead generation strategy.
15 Tips To Help Improve Your Lead Generation
So, you want qualified leads and lots of them. But how do you make the dream a reality? Here are 15 of our top tips:
1. Be Clear About Your Offerings
The best way to ensure the leads you earn are more qualified is to be as transparent as possible about your offerings.
Customers who visit your page, encounter your content or click your CTAs should never have any doubt about what they’re interacting with or what they’re going to get.
2. Segment Your Audience
Instead of just developing a target persona, develop two: one that represents your high-value clients and one that represents your low-value customers. Pay particular attention to the latter: you don’t want to spend lots of time and money chasing customers who cost more than they’re worth.
3. Let Customers Tell You Their Communication Preferences
When customers opt-in to your company’s communications, ask them how they want to be contacted. Once you have that information, do some simple A/B testing to determine the best time of day to reach out to them.
4. Strengthen The Bridge Between Marketing To Sales
One of the most challenging aspects of lead generation and closing is the moment when a lead passes from marketing to sales. Develop a process for handling the transfer of leads. Be sure to include a clearly defined budget, time-frame, and point of contact or the process.
5. Develop A Written Definition Of A “Qualified Lead”
What is a qualified lead for your business? Do you know, or are you spending time chasing the things you think are smart? To ensure you’re in the former group, take some time to write down the criteria for a qualified lead in your company.
6. Nurture Your Leads To Fruition
Even if your leads are qualified, that’s not enough to make them convert. Instead, you’ve got to develop a plan to nurture leads and help them grow to fruition. Your strategy should include ongoing content, follow-ups, and social media interactions to create further conversations with your leads.
7. Make Your Offers More Exciting
The best way to get a lead to convert is to provide compelling offers. The more valuable your offers are, the more likely your best prospects are to respond. Dig into your lead data and target persona to ensure the offers you’re creating appeal to your target audience.
8. Pay Attention To Buying Cycle
Ignore the buying cycle at your own risk! Today, buying cycle plays a significant role in a lead’s willingness to convert. You’ll have a better chance of closing the deal if you align your content with buying stage.
9. Invest More in SEO
Great SEO helps your site be more visible, and more visible sites attract more leads. Use a great search engine optimization team to optimize and target your keywords and ensure your site structure is easy for leads to navigate.
10. Start Blogging
HubSpot reports that businesses which prioritize blogging earn 55% more web traffic and 88% more leads than their non-blogging counterparts. Even if you’ve never blogged before, a good business blog can go a long way toward making your online presence more compelling for your readers.
11. Make Your Offers Feel Scarce
It’s no secret that customers respond to a feeling of scarcity, so why not use this in your offers? Things like one-time freebies or introductory offers are fantastic ways to capture clients in the early phases of the buying cycle, just be sure you give them an expiration date, so they maintain their sense of urgency.
12. Start Offering Webinars
Few things are better for lead generation than a compelling webinar. Ranked as one of the top four marketing methods for companies who want to earn more leads, webinars are simple to produce, easy to distribute, and ideal for building authority and attracting new customers all at once.
13. Reward Referrals
One lead generation strategy many companies overlook is referrals. By encouraging your current customers to refer their contacts, you’ll be able to skip some points of the buying journey with your new clients and earn some highly-qualified leads along the way.
14. Automate Your Lead Generation
Marketing automation software can help you manage, score, and segment leads based on their activity, which can make it easier to deliver the right content to the right leads at the right time.
15. Make Your Social Buttons More Obvious
70% of digital marketers have successfully landed new customers through Facebook. Use your social sharing buttons strategically throughout your website and content. The easier it is for people to share your material to their preferred social channel, the more likely it is that they will.
A Smarter Approach to Lead Generation
Today, effective lead generation can be difficult to master. Fortunately, these fifteen tips make it easier to overhaul your current lead generation strategy and orient it for success. Whether you’re a small business just getting started or an experienced firm refreshing its approach, these smart lead generation tips will work for you.
Looking for a team of professionals to help with your online lead generation? Contact Thrive Internet Marketing today – your complete source for all your online marketing needs.