• Home
  • Services
    • Digital Marketing
      • Search Engine Optimization (SEO)
      • Local SEO
      • Technical SEO
      • Digital Marketing Strategy
      • Pay Per Click (PPC) Marketing
      • Link Building Services
      • HARO Link Building
      • Google Analytics Service
      • Conversion Rate Optimization Services
      • White Label Services
      • Franchise SEO
      • Search Engine Marketing (SEM)
    • Web Design
      • Custom Website Design
      • WordPress Website Design
      • eCommerce Web Design
      • ADA Compliance Services
      • Video Production
      • Video Testimonial Services
      • Product Photography Services
      • Drone Video and Photography Services
      • Email Marketing Services
      • SMS Marketing Services
      • Website Hosting
      • SEO Content Writing Services
    • Social Media Marketing
      • Social Media Management
      • Social Media Advertising
      • Social Media Brand Management
      • Reputation Management
        • Reputation Management Software
        • Online Reputation Repair
        • Franchise Reputation Management
        • Social Media Reputation Management
    • eCommerce Marketing
      • eCommerce Optimization
      • eCommerce SEO
      • eCommerce PPC
      • Shopify Web Design
      • Shopify SEO
      • Walmart Marketplace
      • Target Plus Marketplace
      • Amazon Marketing
        • Amazon SEO
        • Amazon Advertising/PPC
        • Amazon Storefront & Branding
        • Amazon Seller Consulting
        • Amazon Posts Management
        • Amazon DSP Advertising Management
  • Work
    • Case Studies
    • Portfolio
    • Logo Designs
    • Video
  • About
    • Who We Are
    • Why Choose Us?
    • Awards & Recognition
    • Thrive Gives Back
    • SEO Code of Ethics
    • Client Testimonials
    • Industries We Serve
    • Media & Press Information
    • Thrive Camp Awards
  • Learn
    • Blog
    • Thrive Growth Formula
    • Franchise Marketing Guide
    • SEO Buyers’ Guide
    • Google Page Experience Guide
  • Careers
  • Contact
866-908-4748

GET PROPOSAL

How To Get More Sales From Your Lead Generation Efforts
How To Get More Sales From Your Lead Generation Efforts

Mar 21, 2017 by Virginia Van Kampen | Leave a Comment

JOIN OVER 3,000

Subscribers who get fresh content to help their business weekly.

  • This field is for validation purposes and should be left unchanged.

Search

Categories

Most companies want the same thing: to make their websites as profitable as possible. Unfortunately, getting lots of traffic isn’t the only piece of the puzzle. At the end of the day, it’s lead generation that matters.

Even if one million people visit your site, you aren’t going to make money unless at least some of them are qualified leads – people who are genuinely interested in your product, good, or service. As such, the first step toward a more profitable website is a more practical lead generation strategy.


15 Tips To Help Improve Your Lead Generation

So, you want qualified leads and lots of them. But how do you make the dream a reality? Here are 15 of our top tips:

1. Be Clear About Your Offerings

The best way to ensure the leads you earn are more qualified is to be as transparent as possible about your offerings.

Customers who visit your page, encounter your content or click your CTAs should never have any doubt about what they’re interacting with or what they’re going to get.

2. Segment Your Audience

Instead of just developing a target persona, develop two: one that represents your high-value clients and one that represents your low-value customers. Pay particular attention to the latter: you don’t want to spend lots of time and money chasing customers who cost more than they’re worth.

3. Let Customers Tell You Their Communication Preferences

When customers opt-in to your company’s communications, ask them how they want to be contacted. Once you have that information, do some simple A/B testing to determine the best time of day to reach out to them.

4. Strengthen The Bridge Between Marketing To Sales

One of the most challenging aspects of lead generation and closing is the moment when a lead passes from marketing to sales. Develop a process for handling the transfer of leads. Be sure to include a clearly defined budget, time-frame, and point of contact or the process.

5. Develop A Written Definition Of A “Qualified Lead”

What is a qualified lead for your business? Do you know, or are you spending time chasing the things you think are smart? To ensure you’re in the former group, take some time to write down the criteria for a qualified lead in your company.

6. Nurture Your Leads To Fruition

Even if your leads are qualified, that’s not enough to make them convert. Instead, you’ve got to develop a plan to nurture leads and help them grow to fruition. Your strategy should include ongoing content, follow-ups, and social media interactions to create further conversations with your leads.

7. Make Your Offers More Exciting

The best way to get a lead to convert is to provide compelling offers. The more valuable your offers are, the more likely your best prospects are to respond. Dig into your lead data and target persona to ensure the offers you’re creating appeal to your target audience.

8. Pay Attention To Buying Cycle

Ignore the buying cycle at your own risk! Today, buying cycle plays a significant role in a lead’s willingness to convert. You’ll have a better chance of closing the deal if you align your content with buying stage.

9. Invest More in SEO

Great SEO helps your site be more visible, and more visible sites attract more leads. Use a great search engine optimization team to optimize and target your keywords and ensure your site structure is easy for leads to navigate.

10. Start Blogging

HubSpot reports that businesses which prioritize blogging earn 55% more web traffic and 88% more leads than their non-blogging counterparts. Even if you’ve never blogged before, a good business blog can go a long way toward making your online presence more compelling for your readers.

11. Make Your Offers Feel Scarce

It’s no secret that customers respond to a feeling of scarcity, so why not use this in your offers? Things like one-time freebies or introductory offers are fantastic ways to capture clients in the early phases of the buying cycle, just be sure you give them an expiration date, so they maintain their sense of urgency.

12. Start Offering Webinars

Few things are better for lead generation than a compelling webinar. Ranked as one of the top four marketing methods for companies who want to earn more leads, webinars are simple to produce, easy to distribute, and ideal for building authority and attracting new customers all at once.

13. Reward Referrals

One lead generation strategy many companies overlook is referrals. By encouraging your current customers to refer their contacts, you’ll be able to skip some points of the buying journey with your new clients and earn some highly-qualified leads along the way.

14. Automate Your Lead Generation

Marketing automation software can help you manage, score, and segment leads based on their activity, which can make it easier to deliver the right content to the right leads at the right time.

15. Make Your Social Buttons More Obvious

70% of digital marketers have successfully landed new customers through Facebook. Use your social sharing buttons strategically throughout your website and content. The easier it is for people to share your material to their preferred social channel, the more likely it is that they will.


A Smarter Approach to Lead Generation

Today, effective lead generation can be difficult to master. Fortunately, these fifteen tips make it easier to overhaul your current lead generation strategy and orient it for success. Whether you’re a small business just getting started or an experienced firm refreshing its approach, these smart lead generation tips will work for you.

Looking for a team of professionals to help with your online lead generation? Contact Thrive Internet Marketing today – your complete source for all your online marketing needs. 

Share
Tweet
Pin
Share

Filed Under: Online Marketing, Email Marketing, Internet Marketing, Conversion Optimzation Tagged With: profit, ROI, contacts, Social Media, Lead Generation, email marketing, digital marketing, internet marketing, leads

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Avatar photo

About Virginia Van Kampen

Virginia works with Thrive as a Social Media Specialist and has a background in entrepreneurship and business development.

  • More Posts (59)

More Related Posts

  • 5 Ways To Leverage Reviews And Ratings; Watch Your Business Grow 5 Ways To Leverage Reviews And Ratings; Watch Your Business Grow “I don’t know, Google it.” For many of us, the internet has become our lifeline. Not only do we use the internet to make and maintain connections, we also use it for advice ...
  • Life lessons to choose company core values Give ‘Mommy Airplane’ and my wife credit: Life lessons on how to choose your company core values Sometimes your core values are tested at inconvenient times. But they wouldn’t be called “core” values if you didn’t take them seriously. One of those inopportune times ...
  • 9 Video Marketing Trends Set to Dominate 2023.ai_1280x720 9 Video Marketing Trends Set To Dominate 2023 The pandemic was a catalyst for many things, and the video landscape was not spared. From live to shoppable videos and an emphasis on transparency, the coronavirus substantially in...

Thrive Internet Marketing Agency is a full-service digital marketing agency. Attract, Impress, and Convert more leads online and get results with Thrive.

CALL 866.908.4748

Contact UsThrive Gives Back

growing businesses since 2005

Made with in 25 cities around the world

  • ARLINGTON
  • ATLANTA
  • AUSTIN
  • BALTIMORE
  • CHICAGO
  • CLEVELAND
  • DALLAS
  • DENVER
  • HOUSTON
  • JACKSONVILLE
  • KANSAS CITY
  • LAS VEGAS
  • LOS ANGELES
  • LOUISVILLE
  • NEW YORK CITY
  • MIAMI
  • MINNEAPOLIS
  • PHOENIX
  • NEW ORLEANS
  • ORLANDO
  • PHILADELPHIA
  • PORTLAND
  • SAN ANTONIO
  • SAN DIEGO
  • SEATTLE

© 2023 - Thrive Internet Marketing Agency / Locations / Write For Us / Refer Thrive / Terms / Privacy Policy / Scam Alert / Sitemap