Ecosia. The word might not ring a bell yet, but it’s one more way to get found by your audience. So, what is the Ecosia search engine, and should marketers and advertisers pursue ranking high on ...
Should Businesses Consider Getting Listed on Ecosia?
How Much Do Google Ads Cost?
Online marketplaces are quickly becoming crowded. Without a solid advertising plan such as Google Ads pay per click marketing, your business can get buried in online searches. Amazon PPC and eCommerce ...
Are You Split Testing Your Google Ads?
Does our marketing work? Are our advertising efforts and budget being put to good use? Can we scientifically measure advertising success? These are questions those of us in management positions ...
Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
How to Set up Advertising Budget Rules in Google Ads
In my opinion, PPC marketing should be the most beloved tool in any marketer's toolkit. Unlike traditional forms of marketing, where you purchase ad space for a limited amount of time and ...
This is How to Decide Between SEO vs. PPC
One of the questions often asked by people wanting to invest in digital marketing is this: Which is better for my website, PPC or SEO? That's a pretty great question, and an important one to think ...
What should I be doing in my Google Ads account on a daily basis?
Managing a Google Ads account on a daily basis can become clouded. As advertisers, how can we make the best use of our time? Whether you have inherited a pre-existing campaign or are building a ...