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January 9, 2019 BY Lauren Holland
Does our marketing work? Are our advertising efforts and budget being put to good use? Can we scientifically measure advertising success?
These are questions those of us in management positions ...
June 14, 2018 BY Katie Jarzabek
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
May 24, 2018 BY Joli Skow
In my opinion, PPC marketing should be the most beloved tool in any marketer's toolkit.
Unlike traditional forms of marketing, where you purchase ad space for a limited amount of time and ...
May 22, 2018 BY Joli Skow
One of the questions often asked by people wanting to invest in digital marketing is this:
Which is better for my website, PPC or SEO?
That's a pretty great question, and an important one to think ...
May 15, 2018 BY Matt Ellis
Managing a Google Ads account on a daily basis can become clouded.
As advertisers, how can we make the best use of our time?
Whether you have inherited a pre-existing campaign or are building a ...